Pursuing the right marketing strategies is critical to the financial success of your spa or salon. Given below are some current marketing strategies that can help to increase income and clientele in the body and skin care industries. Use Effective Online Marketing StrategiesToday’s online marketing environment is becoming increasingly more sophisticated. When someone wants to get a listing of spas in a specific location the…

There's one thing every experienced aesthetician knows for sure - new clients don't come quickly or easily enough! What with all of the new day spas opening everywhere and beauty schools minting flocks of trained skin care professionals the wait for a large client following can be long and excruciating. Can't afford an expensive advertising campaign or the latest skin-firming device? Not a problem! You…

And last but not least is the important consideration of your clients current skin care program. Directing your questions with respect to all of the products they are currently using will assist the aesthetician in finding areas of their existing skin care that may need to be addressed. I always encouraged my new customers to “bring their face in a bag” so I could review…

How many times throughout the week do we use the expression “the girls at work”? Dozens and dozens, I’m sure. “The girls at work said this,” “I went to lunch with the girls from work,” “The girls at work want to have a bridal shower for me,” and so on. All of my family and non-work friends know that I work in an all-women environment.…