AIA Welcome

Welcome to the Aesthetics International Association (AIA). Here, you will learn about AIA, our mission, and the numerous resources we provide our members to help them foster their growth and take their careers to the next level and beyond.

Serving aestheticians since 1972, our mission is to raise the standards of education and public awareness of the aesthetics industry.

Regardless of your current level of experience in the industry, AIA is confident we have the tools and network available to help you along your career path.

AIA’s president, Michelle D’Allaird-Brenner, addresses our members each month, covering a topic that’s relative to professional aestheticians. To learn more about Michelle, AIA, and our mission, check out some of her recent letters below.

The More You Know

Written by Michelle D'allaird Brenner AIA President and Director of Education
One of the biggest challenges for skin care professionals today is staying in the know. Every day there are new products, new ingredients, new technology, and, most importantly, new equipment that blur the line of our scope of practice. Rarely a day goes by that I do not receive a phone call from a seasoned aesthetician begging for where to go for the answers. Our goal at AIA is to…
As the skin care profession has risen to new levels of professionalism and expertise, the responsibility for the individual professional to represent those levels has become increasingly necessary. On a daily basis we are seeing new products, equipment, technology, ingredients, and techniques. It can be a full time job simply keeping up with the wave – let alone actually being appropriately informed. Yet, it remains our job and responsibility to…

Acne Awareness

Written by Michelle D'allaird Brenner AIA President and Director of Education
It is interesting that after almost 30 years in the skin care and beauty business, the same three skin conditions continue to wreak havoc on the health and beauty of the skin: acne, rosacea, and hyperpigmentation. It really is not a wonder why, when you consider the underlying biology and take a look at most lifestyles and the world around us – it makes perfect sense. Let’s discuss acne and…
I love the start of a new year as it is an inspiring time of endless opportunities and limitless goal setting. I truly hope each of you have set your sights on an outstanding accomplishment for 2019. Our first New Year’s topic is all about the body, including hair removal services and body treatments. These are great topics to start the year off because, for many aestheticians, hair removal and…
As we wrap up the end of the year, it is the ideal time to cover two great topics: exfoliation and New Year’s resolutions. Yes, they may seem like an odd combination, but, in reality, they go pretty well together. Exfoliation rids the surface of the skin of buildup, debris, and accumulated toxins; New Year’s resolutions can do the same for one’s life! Exfoliation is the ideal way to detoxify…
Where in the world does the time go? I have to pinch myself to believe we are winding down 2018 – and at a super rapid rate! I feel like just yesterday I was saying to myself “June will be here before we know it.” Now, June is long gone and 2019 is in my sights. But, as fast as it goes, I have loved every minute of a thrilling…
Ihave always found autumn to be a breath of fresh air. Here in the northeast, we have cooler days and breezy nights, a lower setting sun in the sky, falling leaves, and crisp air. It’s a time of rejuvenation and an opportunity to set your sights on the upcoming months. First, fall is the ideal time for making connections and exploring new business ideas. This time of year is all…
After 30 years in the skin care business, I can honestly say I think I’ve seen everything! When you tack on 16 years as a school owner – my goodness – I could write a book! I’ve watched the ebb and flow of an amazing industry that has grown leaps and bounds in products, ingredients, technology, services, sales, and business strategies.
As we roll through the summer months, our thoughts are on sunshine, warm weather, picnics, barbecues, and beaches. Summer is the ideal time of year to enjoy friends and family, reconnect with the great outdoors, and, honestly, to pause long enough to smell the roses. But, as much of a blessing as summer is, it is also a time of the year when we should pay particular attention to our…
I never knew exactly what I wanted do when I grew up. During my senior year of high school, my best friend and I decided that we were going to become hairdressers and open our own salon, so we convinced our parents to put us in beauty school. Three nights during the week and every Saturday for 10 months, we drove to downtown Albany, New York to go to beauty…
Makeup enthusiasm is at an all-time high. I can barely keep up with the viral video tutorials by professionals, let alone those being made by younger individuals – sometimes under the age of 10! I must admit, my makeup routine is very minimal, so I take great interest in these videos. From contour to shading, and dramatic evening looks to light daytime looks, these videos are a great resource for…
Often overlooked when treating clients with acne is the emotional side of dealing with the condition. For youth, teasing and bullying often occurs. In some cases, this leads to depression, withdrawal, and even suicide. I have found that providing opportunities for clients to open up about the emotional element of acne creates an environment where they feel safe. Remember, it is not easy to gather the courage to make an…
Summer is drawing near, so clients should be drawing out the sunscreen. Proper client education on sun protection is essential. Remind clients that any activity in the sun requires adequate sun protection – from long trips to a quick lunch on the patio. Two common sunscreen mistakes are in frequency of application and using an adequate amount. Discuss with clients the importance of following the instructions found on sunscreen labels.…
I recently had the wonderful opportunity to spend time in Miami, Florida. There I visited with professionals in the industry and took a look at the trends and services provided in this sunny city. The biggest discovery I made – Miami loves waxing! As we gear up for warmer weather everywhere, let’s explore some waxing basics and best practices. Waxing is the oldest form of hair reduction. Today, it comes…
This is a topic that is personal to me as I started noticing small dimples a few years ago. I keep myself in good shape but, as the years have passed, I feel as though my cellulite has gotten worse. I, just like many, began trying creams, oils, body wraps, drinks, laser treatments, and other types of services on the market. Though there is no cure for cellulite, there are…
Happy New Year! I know with all the amazing and positive professionals in our industry, everyone had a fantastic fourth quarter and joyful holiday season. The month of January is all about preparation. Start planning now for the year of trade shows. Visit DERMASCOPE.com for all of the 2018 dates and plan your trips early! New year, new treatments. How should we start, but with a nice chemical exfoliation and…

'Tis the Season to Strategize

Written by Michelle R. De Leon
As I sit down to write my final letter of 2017, I have the opportunity to look back over this past year and, as always, it never ceases to amaze me how quickly the year went by. December – our final month of the year – is, historically, one of our industry’s most profitable times as the holidays are here. We all want to look our best; so, the “things…
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