As we wrap up the end of the year, it is the ideal time to cover two great topics: exfoliation and New Year’s resolutions. Yes, they may seem like an…
Where in the world does the time go? I have to pinch myself to believe we are winding down 2018 – and at a super rapid rate! I feel like…
Ihave always found autumn to be a breath of fresh air. Here in the northeast, we have cooler days and breezy nights, a lower setting sun in the sky, falling…
After 30 years in the skin care business, I can honestly say I think I’ve seen everything! When you tack on 16 years as a school owner – my goodness…
As we roll through the summer months, our thoughts are on sunshine, warm weather, picnics, barbecues, and beaches. Summer is the ideal time of year to enjoy friends and family,…
I never knew exactly what I wanted do when I grew up. During my senior year of high school, my best friend and I decided that we were going to…
Makeup enthusiasm is at an all-time high. I can barely keep up with the viral video tutorials by professionals, let alone those being made by younger individuals – sometimes under…
Often overlooked when treating clients with acne is the emotional side of dealing with the condition. For youth, teasing and bullying often occurs. In some cases, this leads to depression,…
Summer is drawing near, so clients should be drawing out the sunscreen. Proper client education on sun protection is essential. Remind clients that any activity in the sun requires adequate…
I recently had the wonderful opportunity to spend time in Miami, Florida. There I visited with professionals in the industry and took a look at the trends and services provided…
This is a topic that is personal to me as I started noticing small dimples a few years ago. I keep myself in good shape but, as the years have…
Happy New Year! I know with all the amazing and positive professionals in our industry, everyone had a fantastic fourth quarter and joyful holiday season. The month of January is…

'Tis the Season to Strategize

Written by Michelle R. De Leon
As I sit down to write my final letter of 2017, I have the opportunity to look back over this past year and, as always, it never ceases to amaze…

Comforting Body Contour Clients

Written by Michelle R. De Leon
There is a quote that states, “sometimes the hardest thing to wear…is our own skin.” The mirror is not always our best friend, how many body contouring clients feel this…

Making Marketing a Group Activity

Written by Michelle R. De Leon
As an educator and consultant in the aesthetic industry for over a decade, I understand that one of the most common struggles for any business owner is maintaining revenue throughout…

The Golden Key to Success

Written by Michelle R. De Leon AIA Ambassador
Education is the golden key to success. Technology, products, and services are constantly changing in our industry. How are you ensuring that you are up-to-date with these changes? Whether you…

Machine Maintenance

Written by Michelle R. De Leon
If you own your business, aesthetic equipment machinery is one of your vehicles to success. But, there are challenges. Not only are you facing the challenges of keeping up to…
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