2023 Monthly Columns
1 min read
Licensed skin care providers understand the importance of ongoing education and staying up to date with the latest skin care trends and techniques. However, if you’re considering expanding your practice and hiring new staff, you’ll need to take your training methods to the next level. In this comprehensive guide, explore some highly effective training strategies...
2 min read
In a solopreneurship, the business owner must wear many hats, but maintaining the relationship with clientele is the most important hat the solopreneur can wear. With a full book of business (or even a growing one) and many other things to do, the solopreneur needs assistance in caring for their clients.
CRM stands for Customer Relationship...
2 min read
Imagine a spa, carefully nurtured over the years, radiating relaxation and wellness. It has become a part of the owner’s identity, reflecting their vision and dedication. But here’s the thing – just as a skilled artist visualizes the final brushstroke before starting a masterpiece, a savvy spa owner must also envision the endgame. Crafting an...
2 min read
Laser hair removal services have grown in popularity over the last several years, and they are increasingly becoming the go-to standard for hair removal. LASER is an acronym for light amplification by the stimulated emission of radiation. To understand how to safely perform laser, professionals must first understand how laser works. Laser treatments offer permanent...
2 min read
In any successful business, there comes a time when you have to decide how to scale its capacity beyond where it is, with the aim of serving more clients. Large national chains in all industries scale their business by opening new locations, moving online, offering new services or products, acquiring their competitors, reorganizing their workforce,...
3 min read
One of the most frustrating hurdles to deal with as a skin care professional, whether new or veteran is understanding and educating clients on their skin conditions that are caused by hormonal imbalances. For clients who have given years to understand why they keep breaking out or are dealing with pigmentation without resolution, it can...
2 min read
The way you set up your spa’s payroll is a foundational cornerstone upon which the spa’s culture is built. This decision deserves serious consideration. Whether commission, hourly, or team-based pay, 1099 or W2, or selecting the best payroll provider, the choices can seem endless and lead to decision paralysis. Clarity of vision is vital in...
1 min read
There is nothing more annoying than running low on a product and not even realizing it. It happens to the best of us, but with proper planning and systems in place, you can limit how often you catch yourself off guard.
PRODUCT SELECTION
Determining how much of each product to stock, both backbar and retail, will...
2 min read
Providing exceptional skin care services is more than just a skin care professional’s work – it is their passion and expertise. However, in today’s competitive market, mastering the art of increasing services per ticket as well as raising prices significantly contributes to business growth and success. There are many strategies and tips to help enhance...
2 min read
Effective client consultations are the lifeblood of any aesthetics business. They are crucial to understand clients’ needs, provide personalized recommendations, and establish trust. For the solo skin care provider, consultations are even more valuable than they are for larger practices. The ability to customize the consultation, along with the inherent consistency that comes with solopreneurships...
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