2025 Advertising Specifications

Editorial Guidelines

DERMASCOPE Magazine & DERMASCOPE.com

Click a title below to quickly jump to a category and browse guidelines, requirements, and deadlines for specific advertising and marketing sections:

PRO PICKS

Add your product to the resource section of a complementary editorial. Perfect for a brand’s staple product or an account favorite, this department is refreshed and back by reader demand.

Materials required:

Company name as you would like it to appear in print
Name of the product
Company website
1 high resolution image of single product on a plain background (no objects or packaging)

GAME CHANGERS

See example here

Position your product and company in an in-house article written specifically about an ingredient used in your product. This is a perfect way to share an all-star product with the highlighted ingredient. Draw attention to your product in this advertorial that matches the main theme ingredient for the month.

Materials required:

20-30 word press release/write up over the product
List of main ingredients used in the product
Company name as you would like it to appear in print
Name of the product
Company website
1 high resolution image of single product on a plain background (no objects or packaging)

FACE HAVENS

See example here

What’s happening on the ground in aesthetics? With this 4-page spread, readers have the chance to be featured in a spa highlight section, showcasing their spa, treatments, owner, and more.

Materials required:

Contact information (phone number, website, Instagram handle)
City and state of spa (and other locations, if multiple)
List of the brands carried at the spa
7 to 10 high resolution images of the spa
275-325 words on the spa and what makes it popular or unique to the area
Following questionnaire completed by spa owner, roughly 30 words for each answer

STAFF STASH

See example here

Staff Stash features the DERMASCOPE staff skin care obsessions, spotlighting products they currently utilize in their routine.

Materials required:

Product name
Company name as you would like it to appear in print
Short press release for our staff to learn more about the product’s ingredients, benefits, contraindications, etc.
1 high resolution image of single product on a plain background (no objects or packaging)
Website address
Full-size physical product mailed to our office

Custom Advertorials

Materials are due on the 1st of the month, two months prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2024 materials are due 11/1/23.

BEST IN THE BIZ

See example here

Best in the Biz highlights professionals in their journey to becoming top aestheticians in the industry. The highlighted pro will be sponsored by a brand they recognize and use in their everyday practice.

Materials required:

Full name, title, and company name as you would like it to appear in print
Questionnaire completed, minimum of 350 words total for answers
3-4 must-have products with brand name, product name, retail price, and image
2-3 high resolution professional images
2-3 high resolution action-shot images
Contact information (Instagram handle, phone, and website)

REAL RESULTS

See example here

Showcase your products in a before-and-after photo feature. Allow readers to visualize how they could apply your treatments to their practice and advance clients’ results in this full-page advertorial.

Materials required:

Name of the treatment
Company name as you would like it to appear in print
High resolution logo
25-50 word introduction explaining the company’s mission and ingredients
1 before and 1 after image with 200 words explaining the treatment OR 2 before and 2 after images with 150 words explaining the treatment
1 optional image of products used in treatment
Contact information (phone and website)