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Beauty Gold: St. Patrick’s Day

Business|28 January 2020

Spring is in the air and the leprechauns are busy tending their pots of gold in preparation for St. Patrick’s Day. Here are some ideas on how your medical spa practice can use the St. Patrick’s Day theme to add…

Enticing the Millennial Client

Business|28 January 2020

Millennials are simultaneously gaining buying power in today’s marketplace and rising through the ranks as they age, potentially becoming a more popular target client base for your office. Born between 1980 and 1999, today’s millennials are seeking anything from fewer…

Getting Your Clients Out of the Tanning Bed

Skin Care|28 January 2020

There are plenty of reasons clients can give for using a tanning bed, but none of those reasons can match up against the reasons for not using one. You may have a few clients that use them occasionally or some…

Chemical Peels and Skin of Color

Skin Care|28 January 2020

Chemical peels are an effective treatment in the aesthetician’s toolbox due to their versatility. With the proper acid solution you can treat many skin conditions including acne, rosacea, and fine lines, as well as improve texture and pore size. You…

Body Language to Close Retail Sales

Body Care|28 January 2020

Many aestheticians have a love or hate relationship with selling retail. There are certainly some people who are naturally gifted at sales. Ultimately, anyone can learn to improve their sales techniques by finding tools that feel natural and implementing them.…

Video Marketing: A powerful tool for reaching your audience

Business|28 January 2020

“Video is critical to telling your story, reaching your audience and most importantly, telling the world how you’re different,” says Jason Parmer, creative director for Dapper. Parmer and I have been producing video projects together for more than eight years.…

Dermatographia

Skin Care|28 January 2020

Dermatographia is an unusual chronic condition, also referred to as skin writing, and dermographism or dermatographic urticaria. It is considered one of the many forms of dermatitis. This condition is believed to affect between 2% to 5% of the general…

Self-Care Quiz: Assessing Your Self-Care Needs

Wellness|28 January 2020

Self-care is a word that’s thrown around a lot these days. We can’t go far without seeing something about it on social media, magazines, or television. Is it a new concept? No, the truth is, it has been around for…

In-service Sanitation: Staying Sanitary During Treatments

Skin Care|28 January 2020

Performing treatments is undoubtedly one of the most rewarding aspects of being a spa professional. With proper sanitation, skill, and know-how, we can aid clients in achieving their skin health goals. Creating an infection control routine that is easy to…

Light Therapy: Mask, Handheld, or Panel-Style?

Skin Care|28 January 2020

The ancient Egyptians knew the healing power of light. Using sunlight and different colored gems strategically placed in their temples, patients were “color coded” with each color on the spectrum having a specific medical purpose. Color, a manifestation of light,…

Social Engagement: 3 Easy Steps for Success

Business|28 January 2020

Anticipating comments, likes, and shares on social media after posting can feel a lot like waiting for someone important to call after exchanging contact information. In the old days, we checked our messages several times an hour, heard phantom phone…