Time Waits for No Client: Dealing with No-Shows and Late Arrivers
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding…
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Finessing Fine Lines: Catering Antiaging Strategies to Client Age
Last month we discussed all of the visible signs of aging: fine lines, wrinkles, dark…
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What Are Signaling Peptides and How do They Benefit Skin?
Peptides are composed of amino acids that are sequenced together and held by a bond.…
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It’s all in the Brush: Choosing the Right Tool for the Right Look
How many makeup brushes do you have? Do you have some that came in a…
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Allergic Reactions and Avoiding Lawsuit with Panicky Clients
About a year ago, one of our clients, a permanent cosmetic professional, called to say…
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Waxing Tweens and Teens: Marketing Ideas for Waxing with Younger Clients
Spas are continually looking for innovative ways to expand and grow their business. A market…
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Round 2: Brand Conditioning
Just like we condition our minds and bodies, our businesses and the brands we create…
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Business Booms! Knowing When to Hire Additional Staff
As consultants, we work with medical spas, day spas, and medical practices across the country.…
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5 Tips for a Savvy Marketing Calendar
You’re running late to work and, on the way to the spa, you realize that…
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Get the Job: Questions to Ask Yourself When Preparing for an Interview
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden…
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The New Client Consultation: Key Questions That Will Win Customers Every Time
No matter how excellent our technical skills, every aesthetician knows that the real key to…
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How to Become a Medical Aesthetician
The term medical aesthetician is not recognized by regulating boards, since there is no separate…
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Medical Aesthetics: The Rise of Injectables
Injectables are a fast-growing sector of the aesthetics industry. Whether interested in adding these services…
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What's the Scope? Understanding State by State Scope of Practice Laws
An aesthetic professional who does not have in-depth medical training in physiology means an increased…
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What to Expect When Clients are Expecting: Acne Tips for Moms-to-Be
Pregnancy is such an incredible and exciting event in life, but many women will admit…
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The Mandelic Effect: What is Mandelic Acid?
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- Maryanne Goodman-Millensted is the in house esthetician at Vivant Skin Care. With a background in customer relations and...
First-Class Cosmetics: Color Analysis
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- Jaclyn Peresetsky is not only the owner of Skin Perfect Spas in Ohio and Florida, but she is a noted color expert, makeu...
Industry Insights: Diversity and Inclusion
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- Justin Dotterweich is the CEO of ExPürtise® and has previously held many consultative roles in the spa and wellness ind...
The Mandelic Effect: Benefits of Mandelic Acid
- Details
- Maryanne Goodman-Millensted is the in house esthetician at Vivant Skin Care. With a background in customer relations and...
First-Class Cosmetics: Teen Makeup
- Details
- Jaclyn Peresetsky is not only the owner of Skin Perfect Spas in Ohio and Florida, but she is a noted color expert, makeu...
The Treatment Room: Restoring Hydration
- Details
- Shannon Esau is the director of sales and education at Rhonda Allison Cosmeceuticals. She has more than 17 years of expe...
The Treatment Room: Healing Compromised Barriers
- Details
- Shannon Esau is the director of sales and education at Rhonda Allison Cosmeceuticals. She has more than 17 years of expe...
Formula Whiz: AHAs and BHAs
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- Victoria Tabak, L.E., is a two-state licensed aesthetician and the president of Nature Pure Labs. She began her involvem...
Formula Whiz: Phyto Enzymes
- Details
- Victoria Tabak, L.E., is a two-state licensed aesthetician and the president of Nature Pure Labs. She began her involvem...
Next-Level Esthi: Specialize or Do it All?
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- Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer a...
Trending Blogs
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Avoid Stress to Improve Skin
One of the most difficult way of improving skin condition is avoiding stress. Difficult because…
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Certified Organic Skin Care
Use Certified organic skin care products only from a trusted skin care store like "Mum To Be"…
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QPolar RF with blue light
This newest quadruple Radio Frequency device with blue light is a high-frequency generator with four…
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Justin Dotterweich Interview
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- "The biggest change in the skin care industry is really consumer awareness. Twenty years ago, a client had nowhere if th...
Featured Company
Professional Program Insurance Brokerage / PPIB...Description: The medical spa industry has been enjoying an explosive growth in both popularity and the number of spas now in operation. This huge growth has led medical spas to now seek insurance for their service needs. Taking into consideration the many services t ...
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Avoiding the Off-Season Lull – Tips for Marketing Wax Services in the Winter
With winter upon us, the cooler weather brings about cozy sweaters, long pants, and, often, little desire for clients to keep up with their waxing services. With the change in season, getting dressed each morning now requires layer upon layer of clothing and no perceived need for hair removal services. Here are some tips and tricks to educate clients and keep them coming back, even…
AIA Featured School
Christine Valmy International School For...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...
