Most people think that when wrinkles appear, they need Botox to fix it. They typically think it’s their only solution! Botox relaxes the muscles from moving that are causing the wrinkle, but this is just a temporary fix. Botox is a neurotoxin called botulinum toxin that is produced by the bacterium clostridium. Botulinum blocks nerve activity in the muscles. Simply put, it is a brain…
Monthly promotions are a great way to create consistent sales. Promotions create excitement and who doesn’t love a deal? Platforms such as Groupon were built on that premise. Promotions can be service or product motivated, or both. Consistency is the key. Create a promotion for every month with a short script to train staff. Create signage at the point of check out and other traffic…
Botox parties are a great way to bring in revenue, introduce patients to new products and treatments, build marketing, and brand a business with new and existing clientele. It can be a festive event, where clients can bring their friends and colleagues to enjoy refreshments, socialize, and indulge in aesthetic treatments and products. Before hosting a Botox party, it is essential to make sure the…
Beauty rituals have existed for thousands of years around the world. And, throughout history, the ideal beauty look has changed drastically. From the Ancient Greeks, Romans, Egyptians, and Geishas in Japan and to modern times, we have seen it all – bronze skin, pale porcelain skin, tanning oil, sunscreen, thick and bold prominent eyebrows, pencil-thin eyebrows… the list goes on. Every culture around the world…
Did you know you can eat your way to better sun protection by adding certain photoprotective foods into your daily nutrition plan? Many foods contain important nutrients and vitamins that can strengthen the body’s immune system and provide a shield of protection from the inside out, as they fight off free radicals and quash inflammation, which can damage skin. Several factors that build the skin’s…

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