During COVID-19, skin care professionals hear frequently about the importance of sheltering at home, practicing social distancing when in public, washing their hands, and other protective health measures. But how can professionals be even more proactive in defending themselves and their clients against this pandemic virus? {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} IMMUNE BOOSTING FOODS A powerful way is to pay special attention to a daily diet, consuming foods…

Virtual consultations in plastic surgery or medical spa practice are more important than ever before. It is a great tool for out-of-town patients to receive a preliminary evaluation and prepare for their treatment prior to coming into the office. Virtual consultations prior to COVID-19 may not have been the priority for some spas, but now they are becoming an important aspect of a spa business.…

Most people think that when wrinkles appear, they need Botox to fix it. They typically think it’s their only solution! Botox relaxes the muscles from moving that are causing the wrinkle, but this is just a temporary fix. Botox is a neurotoxin called botulinum toxin that is produced by the bacterium clostridium. Botulinum blocks nerve activity in the muscles. Simply put, it is a brain…

Monthly promotions are a great way to create consistent sales. Promotions create excitement and who doesn’t love a deal? Platforms such as Groupon were built on that premise. Promotions can be service or product motivated, or both. Consistency is the key. Create a promotion for every month with a short script to train staff. Create signage at the point of check out and other traffic…