Eyebrows make statements. Understanding how eyebrows work will help makeup artists give clients the look they want.

4 Signs Your Spa Needs a Marketing Makeover

Written by Michael Cohen, vice president of marketing at eRelevance
Busy spa owners and aestheticians running their own businesses have a lot on their plates and marketing is not usually high on the priority list. Given their focus on serving clients and managing staff, these business professionals oftentimes do not even realize they are either not achieving the minimum marketing necessary to thrive or focusing on the wrong kinds of marketing to be effective. Marketing…

Better than Eye Cream

Written by by Dr. Janet Prystowsky, leading board-certified dermatologist and president of Livad Skin Care
Crow’s feet, brown spots, and wrinkles are all classic signs of sun damage, yet most people think they are part of the unavoidable cost of getting older. It is not hard to see why. In the United States, there is a definitive tanning culture.
Humans have gravitated toward the use of salt therapy for millennia, with formal halotherapy resorts being documented in Poland as early as the 12th century. Considered a form of alternative medicine by western standards, it has a long and storied history of healing.

The Paraffin Tub Alternative

Written by Kristine Sartore, vice president of sales, marketing, and business development at Spa Revolutions
Paraffin treatments are a luxurious and profitable add-on treatment to manicures and pedicures. A natural emollient, paraffin offers guests instant gratification with improved skin elasticity and softness.
The benefits of ingesting apple cider vinegar have been sweeping the internet, becoming one of the latest social media health trends. From putting it in tea to taking “shots” of the vinegar, consumers seem obsessed with this liquid.
Tattoos are becoming more of a cultural mainstay among people of varying ages. No matter the choice of tattoo, every type of skin – whether it is skin type I or skin type IV on the Fitzpatrick scale – will experience the same reaction.

A Deeper Look at Rosacea

Written by Danné Montague-King, founder of DMK Skincare
Rosacea has probably been one of the most misdiagnosed and misunderstood skin disorders in the history of the human race. The symptoms of rosacea are so variable that many people have been treated for it when they were actually suffering from other skin disorders; many people who had rosacea were treated for common acne.
Known mainly as a serious problem among teenagers, acne is considered the most common skin affliction affecting pre-teens and young adults. However, acne often affects adults through their 30s, 40s, and even 50s, and the incidence of inflammatory acne is growing across all of these groups, although experts are not quite sure why.
Collagen is all the craze in the aesthetic industry. It seems as though every treatment performed at medical spas, in one way or another, assists with collagen production. Loss of collagen in the skin leads to wrinkles and crepey skin.
Chlorophyll is a green photosynthetic plant pigment which helps transfer light into energy. It is found in most green vegetables – such as spinach, kale, collard, broccoli, wheatgrass, spirulina, and algae – and green herbs – such as cilantro, parsley, and mint.
Skin care professionals can show appreciation for their clients by sending them a “thank you” note on this natio­nal awareness date. Show gratitude to clients by thanking them for their business!
Do: Genuinely listen to their concerns. Most difficult clients have a frustration that they merely want heard and are satisfied once someone listens to them vent. For clients that complain regardless of proposed solutions, the professional should continue to do what they can to mollify the client.
For thousands of years, people have been using natural oils for beauty, health, and household purposes. In fact, the first recorded use of essential oils dates back to 18,000 B.C.E! Since then, essential oils have been used by kings, queens, farmers, doctors, mothers, and priests for a number of personal and professional purposes.


Written by Anabel De La Vega, certified license specialist and author of TAO – The Art of Relaxation
Cigarette smoke contains carbon monoxide, which displaces the oxygen in the skin. The nicotine reduces blood flow and leaves the skin dry. Nicotine depletes vitamin C, which helps to protect and repair the skin. Smoking can have a huge impact on a person’s complexion.

Combat Winter Skin Woes

Written by Kat Khadija Leverette, L.E., nationally certified aesthetic specialist
As winter approaches and the weather changes, the epidermal cells are impacted by the effects of overexposure to heat sources, dry air, and cold wind. Clients begin to complain that their skin feels tight and dry. Eyebrows, hairline, and sides of the nose begin to flake and even burn.
It seems like everyone is currently obsessing over essential oils and aromatherapy. With their proven skin care benefits, incorporating them into clients’ beauty regimen seems like a no-brainer! Mother nature is the best resource for effective solutions to skin care needs.
The United States is experiencing an acne epidemic. Up to 95 percent of adolescents suffer from the condition and more than 50 percent of people over the age of 25 still deal with some degree of acne. It is the nation’s most common skin condition.
Shin-Etsu Silicones of America, Inc. has recently premiered its advanced, multi-functional TSPL-30-ID siliconized pullulan film former in isododecane.
Water is a powerful ally to Earth, communities, human bodies, and the mind. Its ability to fully hydrate skin, plump skin significantly from the inside, and change the behavior of genetic skin types, however, is a shadowy topic: scientific evidence does not support the claims. Water’s journey from fancy bottles to physiological application is slightly more complicated than “flushes toxins from the skin.”
Skin care professionals are starting to understand that, in order to transform a client’s skin, they need to start looking inside the body. They understand that lifestyle choices greatly affect treatment of acne, rosacea, and melasma; however, they do not usually think of liver damage when treating the skin.

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