Oscar De La Renta Unveils Alibi Pop Collection

Step into the enchanting world of Alibi with Oscar de la Renta's latest creation, the Alibi Pop Collection. Crafted in collaboration with Oscar de la Renta's co-creative directors Laura Kim and Fernando Garcia, these three vibrantly designed fragrances capture the essence of the ever-evolving Alibi woman.

The Alibi Pop Collection showcases three distinct scents: Eau So Charming, Eau So Chic, and Eau So Lucky. Each fragrance allows the multifaceted and independent Alibi woman to embody a different spirit with just a single spritz.


Inspired by Oscar de la Renta's playful sophistication and joyful exuberance, Alibi Eau So Charming is a cheerful and sophisticated blend of floral amber and rose, with juicy bergamot, wild berries, and an elegant heart of rose centifolia, jasmine sambac, and orange blossom.

Crafted in collaboration with perfumer Emilie Coppermann from Symrise, Alibi Eau So Chic fragrance combines citrus, woody, and floral notes with mandarin oil, ginger, and petit grain. The fragrance transitions to creamy florals, jasmine sambac, and magnolia blossom that captures a joyful luminosity and irresistible radiance.

Alibi Eau So Lucky has the heart of rose, peony, and mugane moving into a warm base of cedarwood, moss, praline, and musk. The floral green fruity scent with vibrant notes of green tea, green pear, green apple, was crafted in remembrance of the New York Botanical Garden, as the fragrance evokes a bright and hopeful spirit.

Available in 100ML for $95, the 3 Eau De Toilettes will be at retail/ecom starting April 2024 at OscardelaRenta.com and national retailers such as Macy’s, Dillards, Belk, Boscovs & Amazon.


RapidGlam™ Lash Enhancing Mascserum

Meet RapidGlam™: The Definition of Definition.  From the blackest black pigment, to the soft cellulose fibers, to the RapidLash® serum infused within, RapidGlam™ will give your clients instant, show stopping definition, while enhancing the overall look of lashes helping them appear longer in just a few weeks.  Your clients will love this buildable formula that has long staying power and adds natural curl to the lashes.   Give your clients a mascara that will work double time.  Contact ROCASUBA, Inc to learn more and to order, This email address is being protected from spambots. You need JavaScript enabled to view it. or 877-760-6677.  Free RapidGlam™ samples available for your staff.

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All Done Up: Makeup for Mature Skin

Age brings about several changes to skin, including the appearance of wrinkles and other age-related blemishes, loss of elasticity, a shift in tone and texture, and more. Makeup’s adhesion to skin also evolves. So, even if you have applied your makeup the same way since college, there are a few things to be mindful of as you age. And no matter your age, these tips will help you feel confident and beautiful.

A good skin care routine is vital to perfect makeup application, and the best way to maintain the look, feel, and overall health of skin as you age is to keep it well-hydrated. As you get older, skin’s ability to hold on to moisture decreases, so it is best to use a thick moisturizer before putting on makeup. It helps keep skin looking supple and prevents skin care products from clogging fine lines.
Make sure the moisturizer you choose contains elements that hydrate, revitalize, and mend skin, such as glycerin, hyaluronic acid, and ceramides. In addition, everyone should use a moisturizer with sun protection factor, regardless of age or skin type.

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Beauty scientist, Chicago native, wife, and mother, Victoria “Tori” Prince is a highly sought-after licensed aesthetician, international educator, continuing education sponsor, and the creative founder and CEO of Tori Prince Beauty, LLC and the Chicago Skin Lab. As a self-care expert, Prince wholeheartedly believes in building self-esteem by prioritizing self-care in one’s everyday lifestyle. Her favorite service to perform is customized corrective skin care treatments because it allows her to personalize each service to her clients’ needs while practicing the art of aesthetic and cosmetic science. Tori Prince Beauty provides refined products and services that transform clients’ skin and wellness from the inside out while coaching industry experts to encourage proper understanding and representation of women of color within the beauty and skin care industry.



RapidGlam ™ Lash Enhancing Mascserum

RapidGlam™ is a deep black, creamy, smooth mascara that will bring a whole new voluminous look to your eyes. RapidGlam™ is infused with fibers that help to prime and build the formula, taking your lashes from basic to glam in fewer coats. RapidGlam™ was formulated to ensure that your lashes will be drenched in the blackest black pigment while the  RapidLash® serum contained within RapidGlam™ will strengthen and create a healthier-looking lash line in just 6 weeks!






RapidGlam, the World's First Mascserum, is a fiber-infused primer, blackest pigmented mascara and lash enhancing serum combined. RapidGlam conditions, fortifies and curls natural lashes, taking their look to glam instantly. 


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