Many women complain about cellulite and desperately try to find ways to make it disappear for good. While a healthy diet and regular exercise help immensely in maintaining a fit body and keeping cellulite at bay, they may not be effective all the time. Cellulite does not discriminate – on females, at least. While it is very rarely seen on men, it appears on women…
There are many reasons to start a business. The most successful businesses are often built from passion by finding something you love doing and then making it your job. Whatever the reason for starting a business, the most important factor is how it is going to make money. All businesses need a profit to survive. Often, businesses can become too focused on sales growth and…
Laser hair removal has grown in popularity over the last several years. LASER is an acronym for light amplification by the stimulated emission of radiation. This type of hair removal was not always an option for higher Fitzpatrick types due to the melanin in the skin. To understand how to safely perform laser, professionals must first understand how laser works. Laser treatments offer permanent hair…

Reflexology Recap

Written by Robert Sachs, L.M.T., co-founder of Diamond Way Ayurveda
Reflexology is an excellent gateway treatment, as people often find they enjoy it so much that they wonder what else the spa offers. It is easy to learn, but training by someone qualified and competent is essential. Also, before offering it, professionals should experience it. It is advisable to do reflexology before other treatments, whether it is a facial or full body massage. Generally, it…
Many women complain about cellulite and desperately try to find ways to make it disappear for good. While a healthy diet and regular exercise help immensely in maintaining a fit body and keeping cellulite at bay, they may not be effective all the time. Cellulite does not discriminate – on females, at least. While it is very rarely seen on men, it appears on women…
Facelifts are up! Data released by The American Society for Aesthetic Plastic Surgery shows that in 2017, non-surgical skin tightening increased by 15.1 percent. Face lifts ranked sixth in the surgical category, up 21.8 percent from 2016. So, how can aestheticians’ services be a part of this trend? Since many clients prefer less invasive face-lifting options, it is important to make some changes in facial…
When asked what comes to mind when thinking of the spa industry, many would answer with words such as “wellness,” “relaxation,” and “health.” Ideally, these are the very objectives that sit atop the priority lists of spa owners, massage therapists, and anyone else providing in-house services for their clients. These are reasons why many professionals go into this business in the first place – to…

First is the Worst: Brazilian Waxing

Written by Shelly Steadman
At this point, you can probably spot a first-time Brazilian client the moment you head to the waiting area to greet them. She’s going to have at least one person with her for support, she’s laughing nervously and glancing around trying to figure out what everyone else is getting, and, as you walk her back (without her friend), she’s already asking questions. “How many of…
Let’s face it: shaving is a drag, tweezing is a pain, and waxing is messy. For these reasons, medical hair removal – including the use of lasers, intense pulsed light (IPL), and electrolysis – has become increasingly popular over the past decade and, in terms of technology, it has come a long way. But, which treatment is right for you and your clients? LASER HAIR…
Spas are continually looking for innovative ways to expand and grow their business. A market analysis is one way to gain a better understanding of areas in the market that may be overlooked. The insight gained may reveal niche areas of the market that are underserviced. The tween market is not a typical market targeted by spas, but is one that is growing in size…
In a remarkable process of self-renewal, the epidermis goes through the process of keratinization, in which cells rise to the surface and are sloughed away over the course of four to six weeks. As we age, however, cell turnover declines, influencing a variety of physiological changes, which can affect the tone and texture of the skin. The most common treatment sought to remedy this decline…

What Is Physical Exfoliation?

Written by Lyn Ross, L.M.E.
There are two categories of exfoliants: physical and chemical. Chemical exfoliators are acids applied to the skin to assist in the shedding of dead skin cells. In this article, we will focus on physical exfoliation methods designed for that purpose. Physical exfoliation ingredients and devices are not new. In fact, ingredients such as sugar, salt, grains, shells, and even baking soda have been used for…
Exfoliation is a vital part of every skin care regimen with numerous benefits. Granular exfoliation (scrubs) provides a tremendous difference in the health and beauty of the skin. Today’s aesthetic market offers an abundance of facial scrubs making refining and retexturizing to reveal younger-looking skin effortless. Clients may already have a preferred regimen, including a cleanser, serums, eye cream, masks, moisturizers, and sunscreen. Visible improvement…
 I still remember the first time I dropped wax in a client’s hair. “Don’t be silly. Of course, I won’t have to cut it out,” I tried to convince myself – but my stomach churned with anxiety. This was not something we covered in aesthetics school. I would have remembered a class on removing wax from a client’s scalp. As I looked down, I had…
With winter upon us, the cooler weather brings about cozy sweaters, long pants, and, often, little desire for clients to keep up with their waxing services. With the change in season, getting dressed each morning now requires layer upon layer of clothing and no perceived need for hair removal services. Here are some tips and tricks to educate clients and keep them coming back, even…

Year-Round Success: A Guide to Seasonal Body Treatments

Written by Heather J. Kreider, L.E., R.N.
While it is true that seasonal treatments are here today and gone tomorrow, they can deliver a lasting impact on a spa’s reputation and revenue potential. Visits to spas and resorts often fluctuate according to the time of year and a spa’s location. So, when visits wane, offering unique, seasonally-inspired treatments services to the menu can attract guests that are yearning for something fresh and…
Most facials end at the clavicle or bottom of the throat. The approach to “facials” used in the last four decades was bothersome. Traditionally, a facial seemed to be a cleanse, massage, mask, or machine mask (galvanic masks were very popular in the 1930s). A toner usually followed this and, finally, a nurturing cream was applied. The variety of exotic creams applied in salons of…

Baby Got Back Treatments

Written by Amra Lear, L.E., L.M.T.
Looking into the mirror, body parallel to its reflection, the eyes target a disturbance to the integumentary system. Focused solely on the pigmented eruption that surfaced over night as the mind danced in dream and its limbs shifted by unconscious movement, the day begins with a systemic response to check for more unwarranted changes. The eyes scan both body and skin for what they can…
The benefit of learning to be a great waxer is that it can produce an excellent income with minimum investment and little overhead. The benefit of waxing for clients is smooth and hairless skin. Simply put, hairless skin looks and feels softer, smoother, cleaner, clearer, and younger. Jerry Seinfeld is quoted as saying, “I know I am never going to understand women. I’ll never understand…
By now, most have heard of the trend called sugaring. As part of the growing trend to be more conscious about what goes in and on the body, many consumers have turned to body sugaring as a more skin-friendly choice for hair removal. Not only is it a simple and effective service, but the return on investment for both client and practitioner is monumental. BENEFITS…
When it comes to exfoliation, the skin care industry is rich with options, each providing a variety of results. Understanding the differences between various modalities can not only aid professionals in equipping their spas with the right tools, it can also help in knowing which method to choose based on each client’s desired results and expectations for downtime and cost. Most are probably familiar with…

Featured Company

  • Eminence Organic Skin CareEminence Organic Skin CareDescription: Éminence Organic Skin Care provides effective, award-winning natural, organic and Biodynamic® skin care to leading spas worldwide. As pioneers of the organic skin care movement since 1958, Éminence combines more than half a century of herbal craft ...

Inside Aesthetics

Body

AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...