Light-based energy hair removal is the bread and butter of the aesthetic laser business. The 1980s symbol of masculinity was a man with chest hair. Picture Tom Selleck or Sean Connery. By 2000, the sex symbol was a bare-chested Matthew McConaughey. Nearly one million laser hair removal treatments were performed in the United States last year, according to the American Society for Aesthetic Plastic Surgery.1…

Trends in social media are a moving target. What is hot today may be considered passe quite quickly. Navigating this environment requires a sophisticated understanding of multiple platforms in order to attract the attention of potential clients. Spas may ponder a number of questions. Which platform is most likely to contain their prospective clients? What does the competition’s content look like? How will spas know…

Intimate bleaching is a popular add-on practice for hair removal. It has gained more popularity than ever over the years with clients, but this is a treatment that should only be performed by a professional to avoid complications and discomfort. Intimate bleaching can be performed on the genital area, inguinal, perineal, knee, elbow, and axilla areas. It can restore clients’ confidence with their appearance. When…

The professional beauty industry is always in a constant state of change as new products are innovated, and trends rise and fall. With smartphones, computers, and search engines just a click (or voice-activation) away, consumers are choosing to become increasingly more informed about what they put inside and onto their bodies. Combine this with the climate crisis, and there is an increased demand for more…