As aestheticians, the biggest responsibility is ensuring the safety of each client. As most skin care professionals learn in school and every continuing education class taken, sanitation is a must. It helps in ensuring that germs, bacteria, and disease will not be spread. With full books and little down time in between clients, it can be easier to make mistakes in sanitation practices. Staying organized…
Have you ever received a frantic phone call from a client who had a negative outcome from a treatment that they had just gotten elsewhere? As beauty professionals, our daily responsibilities go far beyond appearance enhancement. While we commit to consistently providing honest and accurate services, we must also use each appointment as an opportunity to educate clients. These shared moments are imperative to a…

We Care Spa

Written by We Care Spa
With over 34 years of experience in fasting and cleansing, We Care Spa has earned a reputation as the pre-eminent authority in detoxification. Our program encompasses the mind, body, and spirit. It’s all about releasing the toxins we’re exposed to constantly – in the air we breathe, the water we drink, the food we eat, and the stresses of everyday. Our approach to well-being involves…
With thoughtful communication methods, attention, and dedication, you can offer clients unparalleled service, while increasing your salary each step of the way. When communicating with clients, it is important to exude confidence. Confidence comes when we know our craft and have honed our skills. Confidence is expressed with concise and effective communication. When you take the knowledge you have acquired and condense the information into…
The extra lip scrub or head massage may not seem like much, but add-on services play an essential role in increasing spa revenue, as well as improving the overall guest experience a client receives. While most spas offer enhancements, many are not maximizing the percentage of clients who purchase additional services. The missed opportunity for added revenue through add-on services can be attributed to multiple…
The art of upselling is a skill to be developed and nurtured. It is a soft technique where the seller persuades the client to buy a more expensive product instead or add on a product or service to make the sale more profitable. It is, in essence, taking the person from one price point to another with the client seeing the direct benefit of paying…
A successful medical spa is determined by the client experience. Your providers, treatments, education of products, and overall services are expected to be outstanding. What wins over clients is the experience – make yours amazing. The key is to get new potential clients to give your spa a try. Get creative and try different monthly ideas – anything that will entice new clients to experience…
When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles are not one-size-fits-all. It takes creativity, connections, and experience to know where and how to pitch stories. This article is the second in…
We have revered cleanliness as the highest form of self-respect since ancient times. Keeping your treatment room and trolley clean are among the best and easiest ways to show respect for clients and yourself. Familiarizing the basics is necessary for a an effortlessly functioning treatment room. In addition, utilizing a sanitary maintenance area will reduce trolley cleaning time. Organization will aid in the reduction of…
A large and active social media audience is important to almost every business. As a brick and mortar company, focusing your social media efforts on a local level is vital. No matter where a social media follower is located, an account is typically happy to have gained a new audience member. In terms of revenue generation, a distant follower of a local business is unlikely…
We live in a world where being environmentally minded is not only a necessity for the health of the planet, but it also happens to be a very hip and marketable practice. Everyone is trying to be more environmentally sound, from big box stores to mom and pop shops in small town United States. Reduce, reuse, and recycle are part of everyday vernacular. Being green…

The Power of Payment Technology

Written by Guy Weismantel
With warmer weather headed our way, you’ll be inundated with appointments and clients looking to get ready for prom, spring break, or just for fun. Not to mention, selling loads of gift cards, products, and memberships to keep those clients coming back after the event is over. While you’re thinking of ways to help get visitors through the door, don’t forget to spend some time…
As the poet Thomas Tusser observed in 1557, “Sweet April showers do spring May flowers.” As the owner of a medical spa practice, taking the time now to prepare for spring will help you generate spring showers of cash for your bottom line. Here are some ideas on how you can shower your clients and grow your male clients with enticing added value specials, which…
Working with aesthetic medical practices and medical spas across the country, one of the truest common denominators for areas of improvement is that of human resources. After all, your team can make or break the success of your business. At the helm of that team is the leader and if you’re reading this article, that leader is most likely you. Whether the title is manager,…
Congratulations! You worked hard on your resume, and now the job of your dreams is just on the other side of this interview. You are confident in your skills, and you know you will be a great fit for this company. So, why are you so nervous? Hopefully you are reading this article before your big day, so you have time to prepare. Let’s run…
At the end of 2019, there were 3.48 billion social media users. That worldwide total grew 9% from 2018 to 2019.1 If your spa, skin care, or wellness business is not being social, those statistics prove social media marketing must become a priority. March’s article is the first in a two-part series focusing on the steps for choosing a platform to meet your specific goals.…
The moment a guest walks into your treatment room, it should be clean in such a way that they should feel as if they are the first person to be treated in your space. A great way to ensure this is to stay organized. By being organized, you will allow yourself to quickly turn over your treatment area, so that you can spend the appropriate…

Online Giveaways Featured

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In this increasingly digital environment, you’ll be hard pressed to find a business that does not list social media growth as an annual goal year after year. Businesses have realized the necessity of cultivating a large and engaged social media following. However, realization is only half the battle. The hard work begins with developing and implementing an effective growth strategy. Thankfully, social media strategists have…

Integrating Accounting for Better Service Featured

Written by Jeff Dickerson
Running a spa means working at the intersection of business and human experience. A spa owner’s prerogative is to create a relaxing atmosphere for clients, but that goes beyond just providing the right services. Financial management plays a critical role in delivering a stress-free experience. Think about it: on the front end, clients don’t want to be inconvenienced while paying for services meant to help…

Day-to-Day Operations of Running A Spa Featured

Written by Nikos Kouremenos
While the day-to-day running of a spa may seem straightforward, several key elements can be incorporated to guarantee a smooth operation, including putting systems in place, staff training, and marketing. Put Systems in Place A fundamental aspect of running a successful spa is having systems and processes in place which can be followed when making day-to-day business decisions. By implementing these procedures, employees can get…
With more and more aesthetic practitioners around the country desiring to work independently and ultimately open their own operation in 2020 and beyond, the desire for more in-depth administrative knowledge is paramount for small business owners. Whether working independently as a solo practitioner or deciding to hire employees (customer care specialists, aestheticians, and massage therapists, and potentially managers), business owners must understand the forecasting and…
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