Results are everything. In the aesthetics business, this is especially true. If clients are not seeing smoother, firmer skin as a result of services, they will not keep coming back for more. But, this is just step one. Seeing great results or simply talking about them is only part of the picture. If a professional want to grow their business, then they also have to…
What’s more important than attracting a new aesthetics client? Keeping that client. And, what’s even better than rescheduling clients? Rescheduling them to come back more often. The more frequently clients visit, the more income you can earn from those extra visits, and who doesn’t want that? But, how do you convince people to add additional appointments without giving the impression that you’re simply trying to…

Learning After Licensure: 7 Questions to Ask Yourself When Picking a Path

Written by Denise Gaston, L.E., CIDESCO Diplomate
The skin care industry is on an upward trajectory with no signs of slowing down. Enrollments at beauty schools are up and it seems like everyone wants to be an aesthetician. Multinational companies are buying up professional skin care brands to deepen their portfolios and cash in on the skin care craze and new product lines are being launched almost overnight. Indie brands are disrupting…

Round 6: Accept Adversity

Written by Delilah Matos
Unfortunately, adversity is something we all will face in our lifetime. It can present itself in many different forms, such as failure or rejection, and can carry a negative vibe that feels like punishment or defeat. We have all experienced being punished for failing. Think back to the first time you received a bad test score. It likely taught you, from an early age, that…
The world is full of strange diseases and how people pick them up is often one of the great mysteries of life. Once a person has an infection, they will likely assign blame to the last known service or treatment they received. If that treatment was at a spa, there could be a claim. Staph infections can happen if a person has an extended stay…

Motivation Maker: 5 Ways to Motivate Employees

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV
It’s a fact: without a staff and team that’s excited and motivated to help the business succeed, nothing else matters. Having great services and excellent care mean nothing if the staff is not excited to perform, sell, and market them, or if a client spots an unhappy staff and unfriendly faces the second they walk in the door. So, how can you motivate your team…
If you’re currently breathing, you’ve probably been asked if you’d like an “opportunity to give your family a better life and still get to work from home!” or “afford to take the family to Disney this year, working in your spare time!” These offers sound fabulous, right? Ahhh, the good ol’ pyramid scheme. The new, less scary name for this type of company is multi-level…
Monteverdi Tuscany is a luxury boutique hotel centrally located between Rome and Florence, Italy, offering stunning panoramic views of the Val d’Orcia region of Tuscany. This unique, luxury hotel is not confined within a single building, but, instead, is infused throughout an idyllic, medieval village, with rooms and suites tucked in among authentic and fastidiously maintained properties. With its authentic and painstaking restoration complete, the…
Buying and selling aesthetic lasers internationally comes with its challenges, but it can also come with many benefits. Without the proper knowledge of packaging, shipping, customs, currency exchange, taxes, and cultural practices in foreign markets, the entire enterprise can feel overwhelming. THE BENEFITS OF INTERNATIONAL PROCUREMENT People want to work with you and if your business is based in the United States, other countries are…
Owning a spa can be challenging, especially in the beginning. As is the case with most small business owners, spa owners wear many hats and are often trying to balance managing employees, dealing with finances, and getting face time with their clients. As a result, spa owners normally put in a lot more than 40 hours a week to make sure they are utilizing every…
In the business of aesthetics, people are the focus. When people are the focus, pipeline is everything. The truth is that even operating a spa at full capacity with high bookability in a small local market or in large scale with multiple locations, streamlining operations outside of the treatment room can be more than a full-time job. With eight simple hacks, professionals can unlock real…
The rugged, natural beauty of coastal Maine inspires The Spa at Cliff House, a sanctuary that invites spa goers to connect with their own raw essence. Using only the finest natural products to soothe the body and mind, The Spa at Cliff House’s intuitive professionals take inspiration from the pure power of the elements. Their body treatments, facials, and hand and foot therapies penetrate layers…

Listen and Learn: Top Questions to Ask Clients During a Consultation

Written by Nicole Majdali, internationally certified aesthetician, makeup artist, and educator at Janssen Cosmetics and Dr Schrammek US
When meeting a new client, it is important to understand their needs and concerns. As professionals, we instinctively want to begin helping their skin, but I love the quote, “Nobody cares how much you know until they know you care.” Listening is our first job. We can build life time relationships in this business, so always give your full attention. Before beginning, ask these key…
Whether you’re still in school or just graduated, starting and building a career as an aesthetician can feel daunting. As a licensed aesthetician, there are so many paths you can take. Where do you start? How do you build a resume? A lot of what we are going to discuss revolves around practice, experience, and skills. Spas are always looking for aestheticians who can harmonize,…
In the age of technology, it is easy to become captivated by the sexy, innovative devices that have become commonplace in the modern medical spa culture. Lasers, machines, and devices were not the primary modalities used to deliver aesthetic benefits back in the mid 1990s, but today, if professionals are not able to provide skin care clients with procedures that are state-of-the-art, high technology, and…
Visible skin improvement is the holy grail of the treatment room and should be the main goal of every skin care professional. Results, after all, are the fundamental reason why a client will drive across town at rush hour, circle the block three times for a parking spot, and manage to carve roughly 90 minutes out of his or her crazy schedule. The feel good,…
The United States is a melting pot and always will be. Anyone who has done a DNA testing sample is likely to find multiple ethnic strains. Multiple heritages make it much more difficult to classify someone into one of six Fitzpatrick skin type categories. It has been said you can’t judge a book by its cover. While that may be an overused adage, it certainly…
Many individuals become aestheticians because they adore beauty and have an innate knack for bringing out the best in others. Yet, with all the natural talent in the world, if professionals do not market themselves correctly or have access to the clients who can benefit from their services, they will get lost in a sea of competition – and boy is there competition today. Not…

Is Your Receptionist Killing Your Spa?

Written by Mara L. Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Though most people call them the receptionist, in reality, they should be called the Director of First Impressions. Let’s be honest. This is the person who has the ability to make or break whether clients have a positive impression of your business, whether new clients schedule an appointment, and more. So, what should you look for to see if your front desk team is killing…

Round 4: Master Your Combinations

Written by Delilah Matos
Stepping out to do something different is often scary, especially in business. Understandably, fear sets in. Fear can stop us from doing great things and it can be the number one cause of self-sabotage. For example, fear of failure or loss of money often holds people back from stepping out and starting a new business or creating a new career path. Today, I want to…
“Spring breathes new life into the world around us.” I love this quote because it also resonates into the world of retail and prospect opportunity for the skin care professional. Needless to say, springtime is a transitional period into blissful thinking after months of cold, dry, and low-temperature weather that leaves us feeling somewhat blue and our skin looking dry, dull, and somewhat pasty.…

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