Through the years, we have seen many unexpected claims, especially those that relate to general liability. While spas understand professional requirements, general liability claims are often due to bad luck or situations that could not be foreseen. Below are some examples of claims that were not expected but could have been avoided. DOG BITES GIRLFRIEND IN A SALON – A SAD TALE Having a dog…
Successful small business owners are constantly exploring ways to improve their business and increase their earnings. In order to run an efficient business and grow an overall profit, it is important to routinely analyze operations and brainstorm ways to improve your current systems. Focus should be on making your business more efficient, so that you can offer the best possible waxing service every time. Understanding…

Retailing 101: 8 Tips for Effective Selling Featured

Written by Denise Gaston
Most aestheticians do not consider themselves “salespeople” – people who are pushy and aggressive to get clients to buy. The fact is, no one wants to be sold, so what’s an aesthetician to do? The answer is simple: don’t sell – educate and recommend instead. Think of your client not as a sales conquest, but as a friend (which they are), whom you are sharing…

Clientele Growth: Building at a Healthy Rate Featured

Written by Douglas Preston
Few things are more important to the solo aesthetician than seeing steady clientele growth. That gradual collecting of paying clients is the key measure of a business’ survival and the income received from it. In other words, pretty much everything. But, how do we know if our practice is growing at a healthy rate, or as well as it should be? Is your business growing…
Your heart skips a beat while your pulse simultaneously quickens. You feel your face flush as your ears get disturbingly hot, while a surge of fear floods your system. Perhaps you found out by a new sign being erected on a nearby building, a Yelp ad that’s popping up on your screen, or, worse yet, a client informed you that a new spa is debuting…
It seems like CBD is everywhere. Since the passage of the 2018 Farm Bill, it’s found in oils and topical creams – even hamburgers and pet products. Clearly, consumer demand is on the rise, and businesses are stepping up to satisfy that demand. At the same time, reports from around the United States show that much of the CBD on store shelves isn’t what it…
Anyone have a client who comes in every single month for a treatment, buys retail, and their skin still looks like a nightmare? Tanned, lined, dry, and so dehydrated it vaguely resembles parchment paper? The first time it happened, I was convinced I was the worst aesthetician in the world. But, during a marathon laundry session with my manager, who was also an aesthetician, I…

"You're Fired": When to Let an Employee Go Featured

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
We come into contact with hundreds, if not thousands, of cosmetic medical practices and spas each year. During a busy travel year, we easily come into contact with that many practices in one room in a month. The one thing we hear over and over again is, “There’s no good help in (fill in the blank with your city here).” Truth be told, that’s not…
Sleek, urban, and down to earth, Pulse Laser & Skincare Center, one of New York City’s top-rated laser and skin care destinations, provides a uniquely clinical approach to aesthetic treatments in a spa-like setting. Pulse is committed to providing solutions for clients’ concerns. When clients have run out of options, Pulse offers results-oriented alternatives and the latest treatments trending in the industry. Pulse distinguishes itself…

Spa Optics: Designing a Space for Clients and Staff

Written by Josefin Roth, brand manager of LivNordic
There are certain things to consider when planning and designing any space, no less in a spa environment. Safety and security are highly important, due to the factor of clients getting undressed, as well as hygiene and cleanliness, which need to be considered in every aspect of the staff and guest’s journey. A great guest flow and proper space for back of house, as well…
There are tried and true methods of practice that, when executed proficiently, will result in a healthy revenue stream that any professional can grow exponentially. This article will explain core qualities that can help build the foundation of a business and help with regaining focus when times inevitably arrive that can cause sidetracks from the efforts necessary to run a thriving business. A great foundation…
Two heads are always better than one and, in many cases, two businesses are better than one, especially when they come together. Many of us tend to become individualized and get into our own world, then all of a sudden it becomes hard to consider someone else – someone else’s business – let alone sharing what we have worked so hard for. We often become…

Top Things to Keep in Mind if You Plan to Sell Your Spa in the Next Five Years

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
Some business owners dream of the day they can open their first or fifth location. For others, they’ve always known the day will come to sell their empire. Whichever side you land on, the day will come to pass the torch, whether it be your day spa, medical spa, or cosmetic medical and surgical practice. The trick to getting the most bang for your buck…
Show of hands if you hate trying to sell clients retail products? There better not be a single hand waving in the air. Homecare is essential to good skin. Without it, anything you do in a treatment room is a waste of time. So, why do most aestheticians and hairstylists abhor the thought of recommending retail? I have a theory, well, I have three, actually…
The perfect spa begins to take shape when a great location has been determined, convenient parking has been set up, the lease has been negotiated, and a business plan has been perfected. With a menu decided, unique concept created, name and brand chosen, and signage ordered, now it is time to begin the critically important step of designing and optimizing the spa. WORKING WITH AN…
First impressions are always important and a spa menu is an opportunity to make an impact on potential clients from the get-go. When someone picks up the menu, that is the opportunity to provide all the enticing information they need to decide if the spa’s services are a match for them. The overall design says a lot – from the materials used, to the design…
Spa professionals have a duty to provide atmospheric transportation to those clients who walk through the spa doors looking for respite into another world – one that is welcoming, calming, and rejuvenating. These people enter entrusting the spa professionals with their physical and mental well-being for the scheduled time they visit a spa. It is important to remember, in this day and time, where there…
Hosting an open house or spa event is an excellent way to grow a spa business, especially at this time of year. An open house can be a great way of drumming up business, even for established spas. And, while the holidays are a reason to host a party, creating special events should be part of the yearly calendar to create awareness and build excitement,…
Day spas in America are doing well. They combine services and offer the busy client more than one option for beauty treatments. Most spa owners understand the need for professional liability and property insurance, but there are also some general liability issues that spas have. Some of the largest claims paid relate to water. While a small beauty salon that cuts hair might not have…
Remember when your greatest wish as a new aesthetician was to have a full appointment book? I certainly do! It seemed like an almost impossible fantasy in those early years of my new practice. Then, gradually and with patience, my clientele grew until I was forced to create a waiting list for clients I would otherwise have to turn away – unable to see them…
Growing your business isn’t easy. Without the right marketing strategies to fuel growth, building a profitable business can be extremely challenging. Identifying the right channels to market your business will help you to reach the market that you are targeting and do it in the most cost-effective way. As a business owner or an aesthetician looking to grow your clientele, it is easy to become…
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  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...