It is the time of year when Mother Nature puts on her fashion show with amazing shades of red, gold, and green leaves against a backdrop of brilliant blue skies. For owners of medial spa practices and spas, this is the time to focus on all skin types rejuvenation and preventative care. Cooler weather means donning more clothing and showing less skin. The skin that…
Opening your new office is a major undertaking for anyone. But now, your practice must be practical yet welcoming, friendly yet functional, and one that is above all undeniably you – and makes money. Without a strong plan, costly mistakes may quickly spiral out of control. Consider these top mistakes when opening a new practice. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} BUYING OR LEASING THE WRONG SPACE We see…
High-quality, professionally images are among the must-haves if you want to secure media coverage. So much so, that when I begin a relationship with a brand if they do not have an existing library of images, a photoshoot is scheduled within the first few weeks of our partnership. Of course, professional images are used for much more than PR. They are essential for websites, marketing…
Let’s talk branding. Branding is used to differentiate one company’s product or service from another’s by distinctive symbols, slogans, and designs. A brand is identified by its image, color, and logo which structures its presence from its competitors. Physical appearance and attributes are equally important, therefore are considered part of a branding. Branding is a marketing practice that uses creative tools, ideas, and terms to…
Whether you are a spa owner or a solo practitioner, creating your policies and procedures is vital to the business’ success. Without these guidelines in place, skin care professionals set themselves up for potential problems and issues – problems that easily could have been avoided had they taken the time to think through these issues ahead of time. The following are just a few important…

August 2020

Business Blogs

Brands of the Month

  • Repechage
  • Eminence Organic Skin Care
  • Celluma by Biophotas, Inc