Skin care professionals are trained in proper sanitation and cleanliness protocols in school, and following those standards is part of everyday routines when taking clients and setting up spaces. While the guidelines set by the state board are a great starting point, providing clean conditions has become more complicated due to the current events of the world. With viruses and even the common cold becoming…

A Subject to Distinguish: Marketing Versus Science

Written by Catherine Atzen, MBA, CIDESCO, product developer ATZEN Superior to Organic Skin Care
Clients and professionals alike are exposed to powerful marketing machines to influence their purchasing decisions. Science is based on evidence, objective observation, measurement, and verifiable data. Scientists speak in a language that is science-based and free of marketing messaging. Marketing looks for patterns in the market and in customer behaviors to develop a marketing strategy to sell a company’s products. It uses analytical data as…
Waxing services may be intimidating to most as it is a personal care service that is often associated with pain. Many people shy away from being waxed and are afraid or unsure of what it will be like. It is important to address any fears that new clients may have of waxing and reassure them, so they are encouraged to come back. The current pandemic…
One of the most wonderful and amazing aspects of the aesthetics industry is that it always seems to be changing. Science never stands still, trends come and go, and new ingredients continuously come onto the scene to help clients’ treatments. New technologies have revolutionized booking procedures, marketing, and even client interactions. To that end, two of the most used methods in this current time of…
These tumultuous times have shown that individuals are relying on social media for all things ranging from news to education to entertainment. Print and television ads no longer dominate the market. For example, younger consumers are heavily relying on social media platforms for all things skin care. One of these platforms that has set itself apart in the rise of the skinfluencer is no other…

October 2021

Business Blogs

Brands of the Month

  • Alexandria Professional
  • DMK Skin Revision Center
  • Celluma by Biophotas, Inc