The medical spa and aesthetics industry is a constant deluge of new treatments, players, and information. The abundance of knowledge and research required to keep up with the industry can make it hard for patients to educate themselves about treatments and protect themselves from bad actors in the industry trying to cash in. With so much good and bad information out there, it is up…

The aesthetics industry is where beauty and business join forces. Having set standards of professionalism, operations, services, and customer service is how you run a successful business, whether you are a solo practitioner or working under someone else. Client satisfaction is key and having robust business policies in place is crucial for success. These policies serve as the backbone of any aesthetics venture, providing a…

The aesthetics industry is where beauty and business join forces. Having set standards of professionalism, operations, services, and customer service is how you run a successful business, whether you are a solo practitioner or working under someone else. Client satisfaction is key and having robust business policies in place is crucial for success. These policies serve as the backbone of any aesthetics venture, providing a…

What skin care brand to bring into the spa is one of the most important decisions a spa owner will make. This decision is based on many factors, like continuing education, results, price point, and brand philosophy. Upon opening an account with a brand, you’ll be assigned a brand representative. Some companies may call them a brand rep, account manager, business development manager, or corporate…