Aestheticians seem to be struggling with how to respond appropriately when difficult situations arise between them and their clients.All too often, the advice seen being handed out to these struggling aestheticians is to cancel, fire, or delete their difficult clients and move on, but is this really the course of action that should be followed? {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} BUSINESS BREAKDOWN This is not just a social…
Bill Gates, co-founder of Microsoft Corporation once said, “If I was down to my last dollar, I would spend it on public relations.” When hiring a PR professional, a brand brings an experienced partner to help navigate the media marketplace and introduce your brand to millions of potential clients. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} With that said, there is quite a bit of confusion about what PR is,…
Welcome to this month’s edition of “Spa Season.” It’s time to focus on new year’s resolutions.I would like to encourage you to make 2021 the best year yet for your medical spa practice.Start the New Year off by introducing an updated membership or loyalty programs. Clients like to be members with VIP status that offers added value.You want to set up either monthly or yearly…
You’ve invested the time and energy into becoming better equipped to treat all ethnicities. You understand the unique characteristics of Asian skin, skin of African descent, Latinx skin, and East Indian skin. You’ve done the work to understand Nordic skin, and you feel confident that you have the skills to treat transgender clients’ skin. Now you need to build the client base to demonstrate those…
Waste, in any industry, is something that is hard to control,especially now that society has and is still experiencing a global pandemic. We have begun to rely heavily on single-use products and packaging to verify something’s cleanliness. The beauty industry is no exception. The industry produces hundreds of thousands of pounds of waste every single day. Knowing the benefits of both single and multi-use implements…

December 2020

Business Blogs

Brands of the Month

  • DMK Skin Revision Center
  • Celluma by Biophotas, Inc
  • GlyMed Plus