Solo practitioners in the aesthetics arena require more knowledge than they often receive in school regarding how to not only manage and run a successful business but to leverage that success for years to come. Opening and operating any business requires knowledge of how income reporting works on an annual basis, and more importantly,why it is important to report income correctly for long-term success. The…
It’s 2021. If you don’t have a website for your business or even your side hustle, you need to get one –now. Websites are a must if you are looking to grow your business and digital presence. The great thing is, they are not hard to make anymore, they are not very expensive, and sometimes, you can even create one for free. Stop putting it…
Amid demographic shifts in the United States and around the globe, now is the time for skin care to reflect on today’s reality. Many individuals remain underrepresented in industry advertising, compounded by a lack of focused product design and testing for specific beauty needs. Today’s consumers are also demanding more earth-friendly and natural, organic solutions that align with their beliefs. Greater diversity and inclusivity within …
For seven long months,mostspaswere closed due to COVID-19.Most spas were not earning a single dollar from service fees. Seven months is a severe income drought for any business, large or small. The sad reality of all of this could have included the majority of spas if it were not for one important thing – brisk and steady online retail sales to loyal skin careconsumers. And…
First impressions can make or break a business relationship. Therefore, it is important that each client’s five senses are engaged in a positive manner upon entering the spa space.These senses are sight, scent, sound, touch, and taste.Utilizing what is known about the senses, skin care professionals can tailor an exceptional experience to each client and create a loyal client base. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} DECORATIVE DECISIONS There…

P&E 2021

Business Blogs

Brands of the Month

  • Celluma by Biophotas, Inc
  • Repechage
  • Alexandria Professional