Two things that set aestheticians apart from any department store salesperson or direct sales representative are training and use of client education. Yet, many do not use their expertise to…
When it comes to spa improvement and taking the next steps for better business, many spa professionals struggle with knowing where to begin. Here are a few simple strategies that…
From crunchy leaves to crisp air, warm cider to brisk hayrides – there are so many things to love about fall! And, though the hype and heat of summer may…
There are many properties of skin, including hydration, sebum content, elasticity, melanin content, and more, which need to be well understood to treat clients properly. Barrier function of the skin…
Mission statements have a bad rap. Many people consider them philosophical fluff that businesses add to their employee manuals and marketing literature to put forth a memorable first impression. That…
The Elements Spa at the Clarion Hotel Stockholm, in Stockholm, Sweden, is perfect for combining a spa visit with a trip to the big city. The spa is more peaceful…
The skin care industry is certainly a crowded market and it can be tough for entrepreneurs to find their niche. On the other hand, it is rich with endless possibilities…
Every licensed aesthetician, whether employed by a spa or managing a solo practice, will be confronted with the hard facts about career business. From marketing to banking, inventory control to…
As the summer is a busy season, it is an important time to ensure that spa managers establish a procedure and response plan to handle any customer complaints that may…
Custom skin care is a trend that has gained momentum rapidly over the past decade. Often, skin care is formulated, marketed, and delivered according to basic skin types – oily,…
It is probably safe to say that aestheticians often struggle with their professional relationships with dermatologists in their town. While society has deemed them as the foremost experts in the…
Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and…
Part recovery center, part hydrotherapy playground, part new-age ashram, The Standard Spa in Miami Beach, Florida reimagines the modern spa experience. A hydrotherapy paradise complimentary to hotel guests, the spa…
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and…
The TCM Health Spa with the Turtle Spa Concept® is the latest addition to the renowned spa world of Schloss Elmau. It is based on a combination of the spa’s…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to…
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring…

Article search

AIA Featured School

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...

Featured Company

  • Lookie Loo LashesLookie Loo LashesDescription: Lookie-Loo Lashes are semi-permanent individual, synthetic, mink or silk hair eyelash extensions. They are attached to each of your individual natural lashes to create a longer, thicker, and more dramatic look. The lashes are attached with a medical gra ...

Business