Working with family members poses a unique challenge to any business. While it can be stressful, we know firsthand how productive and rewarding working with family can be. We know this firsthand as Jay and Mara are a father-daughter duo and partners in Shorr Solutions, a national practice management consulting company, and Robert has worked with his mother, the medical director of RenovoMD in Shrewsbury,…
The COVID-19 pandemic has rapidly changed how the world population lives, works, and learns. In hospitals around the world, doctors, nurses, and other healthcare workers are fighting an enemy that has already killed more than 100,000 people. Medical workers who are called upon to assist or treat those with COVID-19 experience physical strain of protective equipment such as dehydration, heat, and exhaustion, as well as…

We’re Open for Business!

Written by Nicole Kenny
Ignorance more frequently begets confidence than does knowledge. COVID-19 caught many off guard. There has been panic, uncertainty, and fear. The pandemic has taught the world that humans need to be more thoughtful when it comes to infection prevention and control. As professionals in the post-pandemic era, it is time to educate and instill a sense of comfort and confidence in clients when they walk…
A crisis can happen at any moment and for any reason. One moment, happily running a business, managing the everyday challenges, and seemingly out of nowhere unexpected and uncharted waters can arise. A crisis is when there is a significant disruption to the normal balance of running a business. They can range from environmental factors, such as tornadoes and hurricanes, to senseless crime, like mass…
Nurturing client relationships is more important now than ever due to the COVID-19 crisis. To maintain these relationships, skin care professionals must find a meaningful and unique way to foster these connections and keep their clients captivated. This is easier said than done but do not worry, there are new ways to connect to clients virtually. The million-dollar question every aesthetician is asking is, How…
Monthly promotions are a great way to create consistent sales. Promotions create excitement and who doesn’t love a deal? Platforms such as Groupon were built on that premise. Promotions can be service or product motivated, or both. Consistency is the key. Create a promotion for every month with a short script to train staff. Create signage at the point of check out and other traffic…
This month is all about men. Men are an often overlooked and they are an untapped market in the spa industry. Men represent half of the population, yet often make up only a tiny percentage of spa clients. Time to change that. The first step is to get men comfortable with the idea of visiting your spa. Take a look at your spa with fresh…
I remember a time where advanced services in the aesthetics industry were limited. When I started to have my legs waxed in my early teenage years there was literally one person in town who offered the service. In later years, not very long ago, I worked in a spa where we were the first to bring laser technology into the community and, therefore, we were…
If you are not rebooking each client after their service you are not only doing yourself a disservice, but your client as well. I often hear other providers saying they feel uncomfortable or pushy when asking clients if they’d like to rebook for the following month. Most providers assume if the client wants to rebook that they will do so themselves, this is not always…
Social media, engagement, content creation, and organic posts versus paid promotions – these are the topics everyone ponders when thinking about how to attract new clients. But, before you can even begin to address these, you may need to take a step back and assess your brand. Who are we? What does it look like and sound like? What is the mission, vision, values, identity,…
Nestled high in the Sierra Nevada Mountains at the acclaimed Hyatt Regency Lake Tahoe resort, Stillwater Spa features 16 treatment rooms including two couple’s sanctuaries, one with a fireplace and one with an infinity soaking tub. Guests who book a treatment at the spa have access to its amenities, which includes a dry cedar sauna, eucalyptus steam room, and specialized relaxation areas, along with a…
If we live in the information age, why is there a lack of knowledge? We literally have access to more data today than any other time in history, yet there is still a deficiency of wisdom and insight. Furthermore, many of us have believed the more we study, take classes, read books, seek knowledge, and get degrees or certifications, the more power we will have.…
FIRST IMPRESSION One of the most important aspects for the success of your practice is how you are perceived as a professional. Creating a pathway of success is vital to developing a loyal and long-term repeat client. How well you listen and understand the concerns of each person discloses information that will support your treatment direction. Your knowledge of the skin (histology and pathology), your…
As aestheticians, the biggest responsibility is ensuring the safety of each client. As most skin care professionals learn in school and every continuing education class taken, sanitation is a must. It helps in ensuring that germs, bacteria, and disease will not be spread. With full books and little down time in between clients, it can be easier to make mistakes in sanitation practices. Staying organized…
Have you ever received a frantic phone call from a client who had a negative outcome from a treatment that they had just gotten elsewhere? As beauty professionals, our daily responsibilities go far beyond appearance enhancement. While we commit to consistently providing honest and accurate services, we must also use each appointment as an opportunity to educate clients. These shared moments are imperative to a…

We Care Spa

Written by We Care Spa
With over 34 years of experience in fasting and cleansing, We Care Spa has earned a reputation as the pre-eminent authority in detoxification. Our program encompasses the mind, body, and spirit. It’s all about releasing the toxins we’re exposed to constantly – in the air we breathe, the water we drink, the food we eat, and the stresses of everyday. Our approach to well-being involves…
With thoughtful communication methods, attention, and dedication, you can offer clients unparalleled service, while increasing your salary each step of the way. When communicating with clients, it is important to exude confidence. Confidence comes when we know our craft and have honed our skills. Confidence is expressed with concise and effective communication. When you take the knowledge you have acquired and condense the information into…
The extra lip scrub or head massage may not seem like much, but add-on services play an essential role in increasing spa revenue, as well as improving the overall guest experience a client receives. While most spas offer enhancements, many are not maximizing the percentage of clients who purchase additional services. The missed opportunity for added revenue through add-on services can be attributed to multiple…
The art of upselling is a skill to be developed and nurtured. It is a soft technique where the seller persuades the client to buy a more expensive product instead or add on a product or service to make the sale more profitable. It is, in essence, taking the person from one price point to another with the client seeing the direct benefit of paying…
A successful medical spa is determined by the client experience. Your providers, treatments, education of products, and overall services are expected to be outstanding. What wins over clients is the experience – make yours amazing. The key is to get new potential clients to give your spa a try. Get creative and try different monthly ideas – anything that will entice new clients to experience…
We live in a world where being environmentally minded is not only a necessity for the health of the planet, but it also happens to be a very hip and marketable practice. Everyone is trying to be more environmentally sound, from big box stores to mom and pop shops in small town United States. Reduce, reuse, and recycle are part of everyday vernacular. Being green…
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