Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that mothers carry a great deal of stress…
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society and cameras and videos now show imperfections…
The value of the global anti-aging market is expected to reach $331 billion by 2021and, according to Reuters, the industry saw a two percent year-over-year growth in the number of cosmetic procedures performed in the United States…
Each of the 50 states has their own medical practice act that dictates the “who and how” of a medical spa. It can be confusing and hard to consistently comply with these regulations, but it is worth…
Spring is the season that celebrates life, growth, and new beginnings. It is the perfect time of year for professionals to check in on their yearly goals, spa strategies, and client acquisition and retention efforts to ensure…
Udånder is a Scandinavian-style spa that incorporates steam, sauna, massage, facials, and bath and foot soaks. They are in their third year of business and have grown every year since opening, widening their reach to promote self-care…
When most skin care professionals first opened their spas, they were probably in one of two situations: everything was shiny, new, and top-of-the-line, or they made due with what they had on a limited budget. Years later,…
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning customers. Don't: Overdo it. A barrage of…
Tradeshows are a one-stop shop for exploring the skin care industry, connecting with other professionals, and learning! Tradeshows are an amazing opportunity to acquire all sorts of tools to grow and advance in the industry. There are…
Cosmetic labeling can be a dimly lit rabbit hole of ifs, ands, and buts, particularly if skin care professionals are getting better acquainted with ingredients, product formulation, and regulatory language. In addition to the actual words on…
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that high school students in the 2010s reported…
Anyone with modest experience setting and pursuing goals can confirm that unexpected obstacles are part of the process. These obstacles often represent delays, detours, forks in the road, or even a potential dead end to the pursuit…
Red Mountain Resort’s Sagestone Spa & Salon showcases a finely-tuned therapy menu that provides rejuvenation and restoration. Through the continued development of new experiences and treatments, Red Mountain, with Sagestone Spa, is frequently recognized as a go-to…
Spa product labels need to be more than just pretty; they also need to comply with regulations, specifically those set forth by the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling…
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who must get along with people all day…
Why should I keep training my employees when they quit so quickly afterwards?” This is an often heard and, on the surface, reasonable response from spa managers when asked how well, or often, they train their staff…
Spa owners and managers face daunting challenges and difficult decisions every day that affect how well their spas can compete with their competitors. From hiring staff and meeting budgets to managing inventory and a multitude of other…
Tribeca Beauty Spa, downtown New York City’s destination for beauty and pampering, is located in the heart of the Triangle Below Canal (TriBeCa) neighborhood. The spa has been a favorite in the area among celebrity clientele, locals,…
Choosing the Best Chemical Exfoliant for Each Client Chemical exfoliants have been some of the oldest, most recognizable, and helpful cosmetic ingredients in skin care and their popularity and usefulness has not yet diminished. They remain one…
New Jersey’s award-winning salon and spa, Bangz Salon and Wellness spa, is in Montclair, New Jersey and has an expansive array of spa services that include massages, facials, waxing, manicures, pedicures, makeup, skin care, and more. Bangz…
With today's competitive spa industry, it is essential to have an up-to-date and modern website that clearly represents the business and all services offered. Skin care professionals are in the field of making clients feel and look…
How to use technology for special events to increase engagement, sales, and loyalty Offices, spas, and clinics looking for new and exciting ways to attract and retain clients do not need to look further than the skin…
Like many business owners, I have tried just about everything over the past decade when it comes to marketing. When I consider how and where I have spent my advertising dollars (including television spots; print advertisements; pay-per-click…
  Holiday seasons are a great opportunity to revamp and redirect focuses onto certain treatments and products in order to drum up extra sales, as well as keep clients engaged. During the holiday seasons, more people are…
Running a service business without an effective retention marketing plan is like filling a bucket that has holes in the bottom. A company with a low retention rate will spend too much time and money working on…
The Miami International Congress of Esthetics and Spa tradeshow is here! Stop by these booths to see the latest products from industry leaders.
I ncreasing revenue is important for skin care professionals and their business. Sales are not always skin care professionals’ strongest suit, but incorporating smart marketing strategies can help them and their staff increase revenue by attracting new…
One of the first things I tell attendees at any of my presentations about digital marketing is that it is very similar to dating! Many attendees laugh, a few agree, and some roll their eyes. How can…
Before attempting to figure out how to draft a contract, it is important to understand what a contract really is. A contract is a written or spoken agreement, especially one concerning employment, sales, services, or tenancy that…
Sales are never easy. Torn between the desire to please clients and make money, skin care professionals often appear needy or too aggressive if they do not practice a well thought out selling strategy. How can professionals…
While deep, restorative relaxation is the norm at Zianna Wellness, the facility now offers guests an even higher level of rejuvenation with the introduction of life-enriching programs designed to bring body, mind, and spirit into balance with…
As the science of skin care evolves and formulation technology improves, the lines between medicine and aesthetics are blurring. Although the licensed aesthetician has more tools in their hands to improve people's skin, there are still some…
Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased; in fact, one could argue that medical aesthetics has become nearly as mainstream as social media. In 2016, Americans…
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation with staff so that they feel educated…
Omari Beauty Bar is a holistic-based boutique spa located on Orcas Island in the Pacific Northwest, off the coast of Washington state. Being the first of its kind on the island, Omari is making great strides to…
To create and sustain a successful skin care business, professionals need to stay up-to-date with the ever-growing and changing aesthetic equipment technology. Today's clients are savvy and results-oriented. There is so much information readily available to them…
Business owners rely on the professional equipment they purchase to work efficiently and deliver quality performance. In a perfect world, equipment would work well and never break down or malfunction. Unfortunately, this is not the case! Business owners…
Partnerships, cross-promoting, marketing, and referrals – those words are commonly thrown around in articles and books that focus on building a business, but it is never explained exactly how to do it or who to collaborate with.…
Peter F. Drucker once said, "Until we can manage time, we can manage nothing else." It has also been said that time is the most valuable and precious commodity. Like a commodity, time is used as an…
First and foremost, with this article, we want to make one thing clear: this article is not about bashing the abilities or capabilities of one gender over the other when it comes to the cosmetic and aesthetic…
Waxing has been around for many decades and continues to be one of the most popular services for hair removal. It is a high-margin treatment with low overhead, making it one of the more profitable services a…

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