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📖 5 min read

Client loyalty is the quiet engine behind every thriving skin care practice. While flash promotions and social media visibility can attract attention, what truly sustains your business over time is a consistent, aligned clientele who trusts your care, values your expertise, and returns regularly. These can be called “golden clients.”  Golden clients are the foundation … Read more

📖 2 min read

Overall wellness with a sleep focus is overtaking adrenaline-based activities and nonstop action. The dreamy world of sleep tourism emphasizes a well-rounded travel approach including bedding, nutrition, bedtime rituals, spa treatments, mental clarity activities, purposeful sleep sessions, and more. Time to trade in late-night cocktails and clubbing for herbal teas, linens that make you never … Read more

📖 2 min read

Skin professionals are trusted guides for clients turn to when they want to feel confident in their skin. They rely on your expertise not just in the treatment room but in helping them choose the right products to enhance their results after they leave your care. Selling products can sometimes feel overwhelming, or worse – … Read more

📖 2 min read

Most skin care professionals dream of having their own space, especially when they’re first out of school. Seasoned spa owners know it takes a lot of hard work, grit, and failures to get to a large storefront, but the dream of having your own business isn’t as hard to achieve as most think. Both salon … Read more

📖 2 min read

A business cannot generate revenue when it’s closed. It cannot attract customers, investors, partners, influencers, or employees when its unable to operate. When it comes to patient and client care facilities, it’s nearly impossible to make a second first impression, so disruptions in service and treatments can be especially harmful to the brand.   Power … Read more

📖 2 min read

Under Construction: Choosing the Best Website Builder for a Skin Care Business  by Rachelle Dupree    Promoting a spa or skin care business today is impossible without web or social media presence. For any small business to be seen in 2024, a website is mandatory. The average business owner may have little knowledge or time … Read more

📖 4 min read

You graduated from beauty school with a dream in your heart. Here you are, a beauty professional at the top of the commission scale, and nowhere else to go but into business for yourself. It’s time for you to spread your wings, go for your dreams, and open your own beauty business! Now what?  You … Read more

📖 2 min read

  A 2023 study found that one in three adults have invested time or effort into looking younger. This, of course, also means that these adults are spending money to appear younger. Additionally, about five million people in the United States are affected by melasma and around 65% of African Americans experience hyperpigmentation. Needless to … Read more

📖 2 min read

The medical spa and aesthetics industry is a constant deluge of new treatments, players, and information. The abundance of knowledge and research required to keep up with the industry can make it hard for patients to educate themselves about treatments and protect themselves from bad actors in the industry trying to cash in. With so … Read more

📖 2 min read

The aesthetics industry is where beauty and business join forces. Having set standards of professionalism, operations, services, and customer service is how you run a successful business, whether you are a solo practitioner or working under someone else. Client satisfaction is key and having robust business policies in place is crucial for success. These policies … Read more

📖 2 min read

The aesthetics industry is where beauty and business join forces. Having set standards of professionalism, operations, services, and customer service is how you run a successful business, whether you are a solo practitioner or working under someone else. Client satisfaction is key and having robust business policies in place is crucial for success. These policies … Read more

📖 2 min read

What skin care brand to bring into the spa is one of the most important decisions a spa owner will make. This decision is based on many factors, like continuing education, results, price point, and brand philosophy.   Upon opening an account with a brand, you’ll be assigned a brand representative. Some companies may call them a … Read more

📖 3 min read

The skin care industry is a competitive market whose diversity spans an array of companies and brands, ranging from large, multinational corporations to smaller independent brands and startups, and many brands standing strongly in between. Licensed skin care professionals know the importance of choosing the right brand because it can be the difference between staying … Read more

📖 3 min read

Launching a personal or private–label skin care brand can be an exciting and rewarding venture to boost sales and increase clientele. With their expertise in skin care and beauty, professionals have a unique advantage when it comes to understanding the needs of clients and creating effective products. That deep understanding of skin types, conditions, and … Read more

📖 2 min read

Custom tools, custom T-shirts, custom skin care – custom everything! Custom branding is trending, and this trend is here to stay. Both private labeling and custom blended skin care are all about creating a unique product that is tailored to the individual skin care professional, their clients, and their wants and needs. The professional skin … Read more

📖 2 min read

Spa owners are no strangers to the challenges of running a successful business in a highly competitive industry. Whether you want to expand your services, renovate your space, or invest in the latest wellness technology, securing the necessary funds can be a significant hurdle. This is where small business grants come into play.  Small business … Read more

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