Let’s talk branding. Branding is used to differentiate one company’s product or service from another’s by distinctive symbols, slogans, and designs. A brand is identified by its image, color, and logo which structures its presence from its competitors. Physical appearance and attributes are equally important, therefore are considered part of a branding. Branding is a marketing practice that uses creative tools, ideas, and terms to…
Whether you are a spa owner or a solo practitioner, creating your policies and procedures is vital to the business’ success. Without these guidelines in place, skin care professionals set themselves up for potential problems and issues – problems that easily could have been avoided had they taken the time to think through these issues ahead of time. The following are just a few important…
For the longest time, the go-to procedure for people who wanted to improve the appearance of their sagging cheeks, neck, and jowls was the facelift – an invasive cosmetic surgery procedure. Today, however, the same results can be achieved without having to go under the knife, thanks to a procedure called PDO thread lifting. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} THE PROCEDURE Essentially a non-surgical facelift, the PDO thread…
It’s very likely that, in the “new” normal, you are working harder than ever before to get folks through the door. One way to do so, while also creating PR buzz, is by hosting events. As wellness professionals, it’s likely you have held events in partnership with product vendors and, should know the basics. Let’s expand on that and focus on planning events that bring…
Credentialing your practice is incredibly important to practice growth and long-term success. You want name recognition within the community and for this name and your spa to become synonymous with not only safety in today’s world but for excellence in treatments as well. Credentialing your practice will build confidence amongst clients and meeting their expectations will build client loyalty. How you present and credential yourself…

November 2020

Business Blogs

Brands of the Month

  • GlyMed Plus
  • Skin Blends
  • DMK Skin Revision Center