Let’s be real, being an aesthetician is super sexy right now. We are the goddesses of health and wellness on and off Instagram. We are making waves for celebrities on the red carpet. People would go without vacation rather than miss their monthly facial appointment. Alright, maybe that last one was a bit of a stretch, but you get the picture. Our job is amazing!…
What’s more important than attracting a new aesthetics client? Keeping that client. And, what’s even better than rescheduling clients? Rescheduling them to come back more often. The more frequently clients visit, the more income you can earn from those extra visits, and who doesn’t want that? But, how do you convince people to add additional appointments without giving the impression that you’re simply trying to…
If you’re currently breathing, you’ve probably been asked if you’d like an “opportunity to give your family a better life and still get to work from home!” or “afford to take the family to Disney this year, working in your spare time!” These offers sound fabulous, right? Ahhh, the good ol’ pyramid scheme. The new, less scary name for this type of company is multi-level…
If asked, most aestheticians will say that retail product sales is not one of their strongest skills. That makes sense, as skin care professionals are generally more attracted to the work of service, with its caring and helping qualities, than selling things. But, passing up product promotions not only limits one’s income, it also leaves valuable clients open to the lures and suggestions of beauty…

Listen and Learn: Top Questions to Ask Clients During a Consultation

Written by Nicole Majdali, internationally certified aesthetician, makeup artist, and educator at Janssen Cosmetics and Dr Schrammek US
When meeting a new client, it is important to understand their needs and concerns. As professionals, we instinctively want to begin helping their skin, but I love the quote, “Nobody cares how much you know until they know you care.” Listening is our first job. We can build life time relationships in this business, so always give your full attention. Before beginning, ask these key…
In the age of technology, it is easy to become captivated by the sexy, innovative devices that have become commonplace in the modern medical spa culture. Lasers, machines, and devices were not the primary modalities used to deliver aesthetic benefits back in the mid 1990s, but today, if professionals are not able to provide skin care clients with procedures that are state-of-the-art, high technology, and…
Visible skin improvement is the holy grail of the treatment room and should be the main goal of every skin care professional. Results, after all, are the fundamental reason why a client will drive across town at rush hour, circle the block three times for a parking spot, and manage to carve roughly 90 minutes out of his or her crazy schedule. The feel good,…
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m terrible at remembering appointments.” “Hey, I hate to do this last minute but I’ve got to cancel today’s facial.” “I’m only 30 minutes late, why can’t you still take me back? You guys don’t look…
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment. When the professional did not call back in a timely manner, the client went to her doctor and had the pigment excised – twice. This left a rather large indentation in the skin. We are…
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working in a resort setting or on a cruise ship, those with stationary practices in a local community are highly dependent on attracting and retaining a client following. Repeat customers provide professionals with years of reliable…

Get the Picture: The Benefits of Using Imaging in the Spa

Written by Austin James Michael Podowski
It’s been said an image is worth a thousand words. In the case of the spa, a client’s first consultation and first before pictures can even be worth thousands of dollars in immediate and future revenue. There are some straightforward principles a professional can follow to monitor most present skin conditions and, often, the client’s biggest concerns center on aging, fine lines, and wrinkles. In…

Relax Clients, Not Standards

Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of the skin care professional is to provide a haven where people can slow down for a short period and be the center of attention. To give clients the best experience, professionals should not become relaxed…
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and even forgotten. What can be done to ensure that a spa is able to capture the client’s attention? For starters, aversion is one of the largest reasons that clients do not connect with a brand.…
Whether a busy spa leader, front desk agent, or multi-talented aesthetician, a spa professional’s role involves multitasking! It requires focusing on managing schedules, inventory, events, and finances, as well as satisfying spa guests. A professional’s co-workers often look up to them and mirror their attitude and energy. Whatever their role at the spa, each team member is an integral part of the team and their…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to promote safe summer skin care! Do not let the weather be the only thing that heats up during these warm, summer months. Through specific, seasonal marketing focused on sun and summer skin care, professionals can…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the female-dominated world of personal care is uncomfortable for many men. Many are skeptical unless treatments and services are gender-specific for their care. If they are not convinced early on that there is a better way…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping for immediate improvement, but seeing true change usually takes time. It is important to set proper expectations to ensure a happy client. The more immediate changes a client will notice when beginning a new skin…

10 Things About…Homecare Routines

Written by Ashley Stowers
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in throughout their treatments. Homecare routines are crucial for the client’s long-term results, for an aesthetician’s books, and for successful retailing – which can make a huge impact on income. Yet, making product recommendations for clients…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive facials or other spa services, but they will repeatedly return if a professional gives them an experience that wows them. Building a rapport with clients and understanding their skin care…

Beauty and Wellness is in their Blood: Incorporating IV Lounges

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a patient through a hollow needle inserted in the arm. An IV can be used to rehydrate the body, deliver vitamins and nutrients directly into the blood stream – bypassing the digestive tract – or as…
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that mothers carry a great deal of stress and often put their own wellness and skin care at the bottom of their priorities list. Mother’s Day is the perfect time for spas to celebrate and spoil…

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