If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to promote safe summer skin care!…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the female-dominated world of personal care…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping for immediate improvement, but seeing…
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in throughout their treatments. Homecare routines…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive…
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a patient through a hollow needle…
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that mothers carry a great deal…
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society and cameras and videos now…
Spring is the season that celebrates life, growth, and new beginnings. It is the perfect time of year for professionals to check in on their yearly goals, spa strategies, and client acquisition and retention efforts…
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning customers. Don't: Overdo it. A…
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that high school students in the…
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who must get along with people…
Spa owners and managers face daunting challenges and difficult decisions every day that affect how well their spas can compete with their competitors. From hiring staff and meeting budgets to managing inventory and a multitude…
Choosing the Best Chemical Exfoliant for Each Client Chemical exfoliants have been some of the oldest, most recognizable, and helpful cosmetic ingredients in skin care and their popularity and usefulness has not yet diminished. They…
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation with staff so that they…
Peter F. Drucker once said, "Until we can manage time, we can manage nothing else." It has also been said that time is the most valuable and precious commodity. Like a commodity, time is used…
Waxing has been around for many decades and continues to be one of the most popular services for hair removal. It is a high-margin treatment with low overhead, making it one of the more profitable…

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