Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping…
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places…
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a…
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that…
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society…
Spring is the season that celebrates life, growth, and new beginnings. It is the perfect time of year for professionals to check in on their yearly goals, spa strategies, and…
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning…
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that…
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who…
Spa owners and managers face daunting challenges and difficult decisions every day that affect how well their spas can compete with their competitors. From hiring staff and meeting budgets to…
Choosing the Best Chemical Exfoliant for Each Client Chemical exfoliants have been some of the oldest, most recognizable, and helpful cosmetic ingredients in skin care and their popularity and usefulness…
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation…
Peter F. Drucker once said, "Until we can manage time, we can manage nothing else." It has also been said that time is the most valuable and precious commodity. Like…

Article search

AIA Featured School

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...

Featured Company

  • Apothederm Skin CareApothederm Skin CareDescription: Twenty years of research and development helped us create some of the most targeted skin care products available. Our products help stimulate and restore your skin's critical functions, they do not cover up the problems. Many of our products incorporate o ...

Client Care