“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m…
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment.…
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working…

Relax Clients, Not Standards

Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of…
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping…

10 Things About…Homecare Routines

Written by Ashley Stowers
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places…

Beauty and Wellness is in their Blood: Incorporating IV Lounges

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a…
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that…

Price Does Matter

Written by Holly Cutler
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society…
Spring is the season that celebrates life, growth, and new beginnings. It is the perfect time of year for professionals to check in on their yearly goals, spa strategies, and…
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning…

Create an Express Bar Experience for Teens

Written by Lydia Sarfati, President and founder of Repêchage
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that…

5 Ways Humor Can Boost Your Business

Written by Boldijarre Koronczay, president of Eminence Organic Skin Care
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who…

Featured Company

  • SAIANSAIANDescription: Saian Skin Care – Natural | Clinical As well-known specialists, Ms. Saian and her daughter have created a unique skincare line that focuses on the problems of acne and premature aging. They believe that youthful looking skin can be achieved at any age by ...

Client Care

AIA Featured School

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...