Relax Clients, Not Standards

Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of the skin care professional is to provide a haven where people can slow down for a short period and be the center of attention. To give clients the best experience, professionals should not become relaxed…

Now You See It: The Power of Uniform Branding

Written by Barry Eichner, co-editor in chief of Lipgloss + Aftershave
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and even forgotten. What can be done to ensure that a spa is able to capture the client’s attention? For starters, aversion is one of the largest reasons that clients do not connect with a brand.…

The Happiness Effect: the Measurable Impact of Positivity on Business

Written by Boldijarre Koronczay, president of Eminence Organic Skin Care
Whether a busy spa leader, front desk agent, or multi-talented aesthetician, a spa professional’s role involves multitasking! It requires focusing on managing schedules, inventory, events, and finances, as well as satisfying spa guests. A professional’s co-workers often look up to them and mirror their attitude and energy. Whatever their role at the spa, each team member is an integral part of the team and their…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to promote safe summer skin care! Do not let the weather be the only thing that heats up during these warm, summer months. Through specific, seasonal marketing focused on sun and summer skin care, professionals can…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the female-dominated world of personal care is uncomfortable for many men. Many are skeptical unless treatments and services are gender-specific for their care. If they are not convinced early on that there is a better way…

February 2024

Business Blogs

Brands of the Month

  • Celluma by Biophotas, Inc
  • Repechage
  • Face Reality Skincare

Client Care