Makeup Meltdown: Shelf Life of Cosmetics
Written by Amanda Azar
All good things must come to an end – especially makeup products. Contrary to popular belief, makeup has a relatively short shelf life compared to other household products. However, unlike grocery products, cosmetics’ best-if-used-by dates are not set until the product is used for the first time. The breakup countdown clock doesn’t start until the makeup has oxygen exposure after opening. Several key factors contribute…
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Beauty
Cut Out the Clutter: Advising Clients on Keeping and Tossing Products
Written by Noreen Young
Anytime is the right time of year to teach clients and assist them on throwing out and cleaning up their beauty routine. Today in social media, it is all about de-cluttering your home or office, so now is as good a time as any to go over clients’ makeup and skin care routines. There are several ways you can do this. Consider it like a…
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Beauty
Yes or No? Common Cosmetics Ingredients
Written by Amanda Azar
When you’re on a diet, you typically read the ingredient list on all your groceries, making yourself conscious of the detrimental effects of GMOs and positive energy sustained from organic farms. However, do you pay special attention to the ingredients in the cosmetics you apply to your skin on a daily basis? Unfortunately, the cosmetic industry does not heavily regulate the over 82,000 ingredients used…
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Beauty
11 Essential, Inexpensive Tools Every Makeup Artist Should Always Carry
Written by Amanda Azar, L.M.E.
Regardless of your craft, you should always make sure that you have the right tools to get the job done. Having the correct tools in your arsenal allow you to be precise, efficient, thorough and sanitary. Professional makeup artists have several items in their arsenal which are needed to create a beautiful look. The most obvious tools you find in a professional kit are makeup…
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Beauty
Men's Makeup: Top Tips for a Corrective and Undetectable Application
Written by Pamela Taylor, New York-based author and makeup artist
In the United States, the use of makeup for the average man will continue to grow and men will seek to use products that are both corrective and undetectable. The average American male, no matter what his background, will eventually feel comfortable purchasing and using personal care products as part of an everyday routine. Applying makeup to a man’s face is different than women’s makeup.…
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Scope This
Upping Your Makeup Game: When, How, and Where to Learn New Techniques
Written by Amanda Azar, L.M.E.
At what point would you consider yourself a subject matter expert? What does being an expert really mean? One humbling point to always remind yourself is that you will never know everything about any given topic; there is always room to grow and evolve. As Dr. Seuss said, “The more that you read, the more things you will know. The more that you learn, the…
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Beauty Blueprint
A full, healthy head of hair has everything to do with the health of the body, especially the scalp. Hair loss does not discriminate against gender or race. Thinning hair and baldness occur in both men and women all over the world for a number of reasons. These include toxic exposures, products, hereditary factors, stress, and hormonal changes. While it is an experience most would…
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Treatments
I worked with a famous, professional hair care and cosmetic brand for years as an educator. I also worked as a makeup artist for that brand’s photoshoots. I enjoyed the behind-the-scene, step-by-step process of the photography on a photoshoot – from the vision of the art and marketing department to the shoot to the final product of the box cover or ad. It was so…
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Makeup Matters
Beauty Boosters: Incorporating Phytonutrients for Healthy Skin
Written by Karin L. Hermoni, Ph.D.
True beauty starts from the inside. Physical and emotional well-being are each reflected in the way skin looks. Embracing the link between beauty and wellness and nutrition and lifestyle, a crossover between these industries emerges. On one hand, the topical beauty industry is incorporating natural, food-derived ingredients. On the other hand, experts and consumers alike are embracing the notion that nutrition is as much part…
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Beauty
It’s all in the Brush: Choosing the Right Tool for the Right Look
Written by Amanda Azar, L.M.E.
How many makeup brushes do you have? Do you have some that came in a set, or some you have no idea what to do with them, yet you do not have the heart to get rid of them? Having the right tools is half the battle – you also need to know how to use them properly. There are so many options saturating the…
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Beauty Blueprint
The Perfect Finish: 3 Quick Makeup Products to Apply at the End of Each Spa Service
Written by Richard Merrill-Rivas
The first few steps into color cosmetics do not have to be big. In fact, simple makeup additions to retail – or enhancements to current services, like facials or eyebrow treatments – can be a good place to start for professionals who are ready to venture out and see their businesses grow. For those who are not ready to bring on the full suite of…
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Makeup Matters
A Dazzling Display: Stop Clients in their Tracks with These Retail Display Tips
Written by Amanda Azar
We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on display. You stop instantly in your tracks to see what is shiny and new, sample a few testers, and, then, follow it up with an impulse beauty purchase. What is it that makes you stop…
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Beauty Blueprint
Achieving the perfect makeup application is easier than it seems. To achieve perfection, understanding the components of facial structure is essential. This guide will answer questions like: How do I create a “beat face” using contouring and “lit” highlighting? What do facial shapes differ? Why is contouring important? What is the correct way to highlight? How do I enhance my client’s eyes using contouring? How…
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Makeup Matters
As a child, I was destined to become a makeup artist. Even at the young age of five or six, I recall being attracted to color, texture, packaging, and anything to do with makeup. Some of my earliest memories are of shopping with my mom and being inextricably drawn to the makeup counter of the store. I was transfixed by the color palettes and textures…
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Makeup Matters
Eyelash extensions began taking hold about 15 years ago. It is safe to say they are not just a fleeting trend, but a beauty service that has taken hold and is here to stay. Application and product quality have a very wide range. Though inferior products exist, the eyelash extension industry has made huge strides in improving quality and techniques. Still, it has a long…
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Makeup Matters
For many beauty professionals, makeup is an integral part of the profession. So, why do some spas not offer makeup retail in their facility? Why do many miss out on such a consistent revenue source that so easily complements facial services?
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Makeup Matters
There are a wide variety of Asian ethnic groups and each group or mixed heritage has its own unique features. Therefore, the tips listed are not universal, but may be useful when working with Asian clients, particularly those from the northern region of the continent. FOUNDATIONAs with any client, it can be a struggle for Asian women to find a foundation color that best suits…
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Makeup Matters
The Fall Haul: Back-to-School Makeup Tips
Written by Nicole Faulkner
Ah, back to school – time for a new wardrobe, book bag, pencils, and pens. Why not also come back to school with a new makeup routine? Wondering what to tell those clients who are looking for a fresh makeup routine for the start of a new school year can be made easier by reading on. Those long summer nights were bound to take a…
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Makeup Matters
If your clients find themselves desperately trying to stop from scratching their heads, they should not feel embarrassed. They are certainly not alone. An itchy scalp is a fairly common condition, especially in winter, and most of us will experience the issue at least once in our lives. But fighting the itch does not have to be a complicated process, nor does it have to…
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Hair Care
Wouldn’t it look strange to see someone working out in a gym wearing a long evening gown? Similarly, when it comes to makeup, there are many factors that must be considered when clients choose a look. For instance, just like with clothes, styles should be worn for the activity at hand. A professional might create several looks for a client and each would be different,…
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Makeup Matters
Sanitary and Sultry: Creating Makeup Looks without Spreading Bacteria
Written by Lora Condon, L.E., The Beauty Buster
While aestheticians are traditionally up on sanitation standards in the treatment room, many may not pay attention to keeping their makeup kits bacteria- and virus-free. A sanitary kit and application is paramount to coming across as a respected, professional makeup artist. Remember that what looks clean can still be unsanitary. Never work off the back of the hand. Washing one’s hands does not fully disinfect…
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Makeup Matters
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All good things must come to an end – especially makeup products. Contrary to popular belief, makeup has a relatively…
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Achieving the perfect makeup application is easier than it seems. To achieve perfection, understanding the components of facial structure is…
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An introduction to... Beauty
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Southeastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...