If your clients find themselves desperately trying to stop from scratching their heads, they should not feel embarrassed. They are certainly not alone. An itchy scalp is a fairly common condition, especially in winter, and…
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Hair
Wouldn’t it look strange to see someone working out in a gym wearing a long evening gown? Similarly, when it comes to makeup, there are many factors that must be considered when clients choose a…
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Makeup Matters
Sanitary and Sultry: Creating Makeup Looks without Spreading Bacteria
Written by Lora Condon, L.E., The Beauty Buster
While aestheticians are traditionally up on sanitation standards in the treatment room, many may not pay attention to keeping their makeup kits bacteria- and virus-free. A sanitary kit and application is paramount to coming across…
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Makeup Matters
Blending makeup has never been easier since the invention of the beauty sponge. These small and mighty wonders are bouncing their way to the top and giving go-to brushes some major competition. Sponges are not…
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Makeup Matters
There are two types of makeup brushes – natural or a mixture of synthetic and vegan. Both of these types of makeup brushes require different care. Because the bristles of natural brushes are sourced from…
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Makeup Matters
Vintage makeup is always coming back into fashion with a new twist on the original application. Although there are new techniques, products, colors, and textures that change the old version of vintage makeup, history can…
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Makeup Matters
Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup artists know which brushes to use for specific parts of the face. But, is that all that matters? Hardly. The…
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Makeup Matters
Trends may come and go, but fuller, thicker eyebrows are currently in demand! People who have regrets about over-tweezing or have a naturally thinning eyebrow are considering a longer-lasting alternative to drawing their eyebrows daily.
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Makeup Matters
A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients. But, understandably, eyeliner can be…
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Makeup Matters
Beauty is a timeless vanity. From the earliest use of a reflection caught from a hand-held tool made of polished obsidian stones, the first mirror was born. Since the Anatolia realized in 6,000 B.C.E. (modern…
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Beauty
As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights, bold lip colors, and fun,…
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Makeup Matters
Eyeshadow Techniques for All Eye Shapes
Written by Aliesh Pierce, L.E., founder and lead expert at Ask Aliesh
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color products are taking over as…
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Makeup Matters
Globally, women spend an average of about $144 yearly on beauty products; women in the west, on average, spend the most on beauty products, spending $154 yearly. Almost half of American women feel that wearing…
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Beauty
A Teen Makeup Step-by-Step
Written by Amanda Azar
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to stay true to their age,…
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Makeup Matters
Foundation for Different Skin Types
Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product, foundation perfects the skin and…
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Makeup Matters
Top 6 Tricks to Master Makeup
Written by Michelle Richardson
There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain the needed knowledge immediately, without…
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Makeup Matters
Beauty Happy Hour: Makeup Bar
Written by Shawn Towne
For most makeup artists, the high point of their job is hearing the excitement and revelation clients experience when seeing how a professional makeup application could enhance their appearance. Almost nothing makes a professional makeup…
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Makeup Matters
Highlighting the face is a popular makeup trend. It adds light, luminosity, and a fresh glow. The technique gives the artist the ability to accentuate, hide, redefine, and draw attention to desired features.
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Makeup Matters
Mastering the No Makeup Look
Written by Michelle Richardson, L.E., professional makeup artist and co-owner of California Makeup Academy-Training Center
Many skin care professionals have clients that are on the run with little or no time to apply makeup. With clients juggling numerous activities in their lives, they are starting to prefer daily looks that…
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Makeup Matters
Everything in today's world is about getting an immediate fix, immediate access, and immediate solutions. The "now, now, now" mentality has crossed into the cosmetics industry with the advanced development of makeup primers. Most clients…
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Makeup Matters
Everyday Makeup
Written by Ellie Malmin
Following a facial, clients may be interested in receiving a quick makeup application before leaving the spa. The skin care professional should be equipped to provide an everyday makeup look and even teach it to…
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Makeup Matters
Welcome to the new world! Makeup for men is an emerging trend that has been gaining momentum in the past few years. It is mostly used for entertainers, rather than the average man, as most…
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Makeup Matters
10 Things About...Makeup Brushes
Written by Linda Tawil
The secret to a flawless face of makeup lies in the makeup brushes. Professional makeup artists alike agree that makeup brushes are the most important tools in every person's makeup collection. Investing in the right…
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Makeup Matters
Professional airbrush makeup systems make it possible to use 10 times less makeup and look 10 years younger. Airbrush makeup systems are widely known and respected in the professional beauty industry and have changed makeup…
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Makeup Matters
Lipstick Talk: Lipstick Shade and Personality
Written by Sheilah Fulton, L.E., B.S., M.B.A., aesthetics instructor
Lipstick shades can define a client's personality and set forth their image to the world. Their shade of lipstick should enhance their wardrobe and allow their personality to shine. The choice of color they select…
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Makeup Matters
More...
In order to be considered an accomplished makeup artist, proficiency working with all skin tones, ages, and textures is imperative. Unfortunately, retail cosmetic companies have only recently created makeup with enough pigment for medium and…
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Makeup Matters
When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would not want to give up…
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Makeup Matters
Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their own makeup. Statistics show that…
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Makeup Matters
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the…
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Makeup Matters
Helping Clients Prepare for Professional Headshots
Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
Many clients are asked to prepare themselves for a professional photoshoot or company headshots that will be used in a variety of business avenues. Clients may become overwhelmed at the thought of preparing for professional…
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Makeup Matters
Popular Makeup Trends for the Winter Season
Written by Lori Leib, creative director for Bodyography Professional Cosmetics
Much like the 2016 winter fashion trends, makeup is taking an even more artistic turn; individuality is being embraced and praised and off-the-wall colors and textures are adorning everything from tips to lips and eyes.…
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Makeup Matters
10 Things About...Manicures
Written by Kerlisha Munroe
The history of the manicure can be dated back to over 3,000 years ago when ancient Babylonian and Egyptian men and women used stained fingernails to signify their wealth. In addition to staining their fingernails…
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Nails
Flaunting Facial Features
Written by Ellie Malmin
A person's facial features can be their best asset. Many clients, however, are at a loss when it comes to the best way to flaunt their assets. Makeup artists look at the face as a…
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Makeup Matters
Post-Treatment Makeup Application
Written by Courtney G. Freeman, L.E.I., owner of Southeastern Esthetics Institute
Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with a finished look at the…
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Makeup Matters
Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more.…
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Makeup Matters
Fall Makeup’s Artistic Inspiration
Written by Tasha D. Manigo-Bizzell, makeup artist and aesthetic nutritionist
This fall, makeup trends feature an eclectic mix of tradition and taboo, redefining beauty and pushing the limits of fashion. The fall season welcomes all degrees of artistic expression, but the challenge lies in interpreting…
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Makeup Matters
The Wonderful World of Body Painting
Written by Amanda Azar, founder and executive artist for Azar Beauty
Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has…
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Makeup Matters
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Acne or Rosacea: How Quality Images Help with the Difficult Task of Determining Which is Which
Acne is a well-known adversary for teenagers, but more and…
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Beauty Categories
Cleaning Makeup Brushes in 4 Easy Steps
There are two types of makeup brushes – natural or a mixture of synthetic and…
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A Modern Take on Vintage Makeup
Vintage makeup is always coming back into fashion with a new twist on the original…
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MAKEUP BRUSHES and BRISTLES – Finally Explained
Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup…
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