In today’s beauty market, the options for maintaining, treating, and glamorizing eyebrows are endless. With so many options for clients to choose from, it is the job of the professional to steer them in the right direction. Microblading, microshading, waxing, threading, and tinting are among the most common and popular methods for eyebrow enhancement. Helping clients understand the benefits of each can aid them in…
Clients and consumers love makeup, but do aestheticians? In 2018, makeup sales reached $8.1 billion and skin care sales were $5.6 billion, according to the NPD Group, an American market research company. “The number of consumers using makeup reached 67% in 2018 – an increase of six percentage points over two years ago.” The consistent growth in the makeup category presents an area of opportunity…
The core purpose of any business is to offer value to clients through products and services. However, for a business to be able to scale and grow, it has to generate revenue. A key performance indicator to measure profitability of an expense is return on investment. Adding makeup options to a service menu will instantly improve your return in investment, since there are very few…
As beauty professionals, there is no doubt that we know our products. The very nature of our business requires us to understand and use them with expert care, making it possible for clients to experience the results they desire. Of course, maintaining these results also includes homecare. When it comes to skin care, we have taught our clients well – to maintain optimal results, they…
Did you know that makeup is one of the most immediate tools professionals have to create an instant skin transformation for beauty conscious clients? A personal makeup styling session is about helping clients choose healthy skin cosmetic options for day and evening looks, which can be updated based on seasonal color changes. This makeup session can be a fun self-discovery for the client and give…
Camouflage makeup is used to even skin tone, compensate for hair loss, and, particularly in the case of burn survivors, redefine features. The professional makeup artist, aesthetician, or cosmetologist may be hired for a one-time application, for example, for the camouflage of a bride’s tattoo on her wedding day. On the other hand, individuals with skin conditions, such as vitiligo, melasma, and hyperpigmentation, may come…
Great eyebrows can make an individual’s confidence soar. While a handful of clients walk through a spa’s doors with a clear idea of how they want their eyebrows to look, most clients are expecting the professional to provide direction on shape and shade, which makes perfect sense if you think about it. After all, we’re the experts, right? But, what if eyebrows are an add-on…
Eyelash tinting, eyebrow tinting, and henna eyebrows are an easy upgrade for any aesthetician during a facial service. Each state has different rules and regulations. Check with your state to make sure it is in the scope of your license. Hair is made up of a protein called keratin. The natural color of eyebrows and eyelashes depends on the ratio and quantities of melanin. Melanin…

Fact or Fiction: Regularly wearing makeup ages skin faster.

Written by Suzanne Whigham, L.E., owner of Fountain of You Aesthetics
Makeup is fun, albeit transforming! There is no question that a perfectly concocted palette of skillfully chosen shades can mimic a full night’s sleep when one has not seen one in a while, or lend a daring, new, wear-and-wash identity. At the risk of imploring a host of deafening sighs, the fact remains, wearing makeup regularly can cause a host of skin problems that cumulatively…
For months you’ve been educating clients on the importance of sun protection, ingredients, and hydration. Then, summer fades away into fall. Blink an eye and, before you know it, it is holiday season. Now is the time to roll up your sleeves and get ready to work. Increased spa traffic and gifting season is around the corner. Fill up your marketing calendar and know how…
All good things must come to an end – especially makeup products. Contrary to popular belief, makeup has a relatively short shelf life compared to other household products. However, unlike grocery products, cosmetics’ best-if-used-by dates are not set until the product is used for the first time. The breakup countdown clock doesn’t start until the makeup has oxygen exposure after opening. Several key factors contribute…
Anytime is the right time of year to teach clients and assist them on throwing out and cleaning up their beauty routine. Today in social media, it is all about de-cluttering your home or office, so now is as good a time as any to go over clients’ makeup and skin care routines. There are several ways you can do this. Consider it like a…
When you’re on a diet, you typically read the ingredient list on all your groceries, making yourself conscious of the detrimental effects of GMOs and positive energy sustained from organic farms. However, do you pay special attention to the ingredients in the cosmetics you apply to your skin on a daily basis? Unfortunately, the cosmetic industry does not heavily regulate the over 82,000 ingredients used…
Regardless of your craft, you should always make sure that you have the right tools to get the job done. Having the correct tools in your arsenal allow you to be precise, efficient, thorough and sanitary. Professional makeup artists have several items in their arsenal which are needed to create a beautiful look. The most obvious tools you find in a professional kit are makeup…

Men's Makeup: Top Tips for a Corrective and Undetectable Application

Written by Pamela Taylor, New York-based author and makeup artist
In the United States, the use of makeup for the average man will continue to grow and men will seek to use products that are both corrective and undetectable. The average American male, no matter what his background, will eventually feel comfortable purchasing and using personal care products as part of an everyday routine. Applying makeup to a man’s face is different than women’s makeup.…
At what point would you consider yourself a subject matter expert? What does being an expert really mean? One humbling point to always remind yourself is that you will never know everything about any given topic; there is always room to grow and evolve. As Dr. Seuss said, “The more that you read, the more things you will know. The more that you learn, the…
A full, healthy head of hair has everything to do with the health of the body, especially the scalp. Hair loss does not discriminate against gender or race. Thinning hair and baldness occur in both men and women all over the world for a number of reasons. These include toxic exposures, products, hereditary factors, stress, and hormonal changes. While it is an experience most would…
I worked with a famous, professional hair care and cosmetic brand for years as an educator. I also worked as a makeup artist for that brand’s photoshoots. I enjoyed the behind-the-scene, step-by-step process of the photography on a photoshoot – from the vision of the art and marketing department to the shoot to the final product of the box cover or ad. It was so…
True beauty starts from the inside. Physical and emotional well-being are each reflected in the way skin looks. Embracing the link between beauty and wellness and nutrition and lifestyle, a crossover between these industries emerges. On one hand, the topical beauty industry is incorporating natural, food-derived ingredients. On the other hand, experts and consumers alike are embracing the notion that nutrition is as much part…
How many makeup brushes do you have? Do you have some that came in a set, or some you have no idea what to do with them, yet you do not have the heart to get rid of them? Having the right tools is half the battle – you also need to know how to use them properly. There are so many options saturating the…
The first few steps into color cosmetics do not have to be big. In fact, simple makeup additions to retail – or enhancements to current services, like facials or eyebrow treatments – can be a good place to start for professionals who are ready to venture out and see their businesses grow. For those who are not ready to bring on the full suite of…
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