There are two types of makeup brushes – natural or a mixture of synthetic and vegan. Both of these types of makeup brushes require different care. Because the bristles of natural brushes are sourced from animal hair,…
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Makeup Matters
Vintage makeup is always coming back into fashion with a new twist on the original application. Although there are new techniques, products, colors, and textures that change the old version of vintage makeup, history can be found…
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Makeup Matters
Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup artists know which brushes to use for specific parts of the face. But, is that all that matters? Hardly. The choice to…
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Makeup Matters
Trends may come and go, but fuller, thicker eyebrows are currently in demand! People who have regrets about over-tweezing or have a naturally thinning eyebrow are considering a longer-lasting alternative to drawing their eyebrows daily.
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Makeup Matters
A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients. But, understandably, eyeliner can be a bit…
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Makeup Matters
Beauty is a timeless vanity. From the earliest use of a reflection caught from a hand-held tool made of polished obsidian stones, the first mirror was born. Since the Anatolia realized in 6,000 B.C.E. (modern day Turkey)…
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Beauty
Implementing Trends into a Client’s Makeup Routine
Written by Gina Charles, D.O., founder of Dr. G Makeup Artist
As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights, bold lip colors, and fun, metallic eye…
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Makeup Matters
Eyeshadow Techniques for All Eye Shapes
Written by Aliesh Pierce, L.E., founder and lead expert at Ask Aliesh
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color products are taking over as the most…
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Makeup Matters
An introduction to... Beauty
Written by Michael Kurov
Globally, women spend an average of about $144 yearly on beauty products; women in the west, on average, spend the most on beauty products, spending $154 yearly. Almost half of American women feel that wearing makeup gives…
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Beauty
Beauty Happy Hour: Makeup Bar
Written by Shawn Towne
For most makeup artists, the high point of their job is hearing the excitement and revelation clients experience when seeing how a professional makeup application could enhance their appearance. Almost nothing makes a professional makeup artist happier…
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Makeup Matters
A Teen Makeup Step-by-Step
Written by Amanda Azar
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to stay true to their age, lifestyle, and…
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Makeup Matters
Foundation for Different Skin Types
Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product, foundation perfects the skin and gives the…
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Makeup Matters
Top 6 Tricks to Master Makeup
Written by Michelle Richardson
There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain the needed knowledge immediately, without realizing it…
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Makeup Matters
Highlighting the face is a popular makeup trend. It adds light, luminosity, and a fresh glow. The technique gives the artist the ability to accentuate, hide, redefine, and draw attention to desired features.
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Makeup Matters
Mastering the No Makeup Look
Written by Michelle Richardson, L.E., professional makeup artist and co-owner of California Makeup Academy-Training Center
Many skin care professionals have clients that are on the run with little or no time to apply makeup. With clients juggling numerous activities in their lives, they are starting to prefer daily looks that are low…
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Makeup Matters
Everything in today's world is about getting an immediate fix, immediate access, and immediate solutions. The "now, now, now" mentality has crossed into the cosmetics industry with the advanced development of makeup primers. Most clients do not…
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Makeup Matters
Everyday Makeup
Written by Ellie Malmin, owner and founder of Ellie Malmin Lash, Brow, and Makeup Academy
Following a facial, clients may be interested in receiving a quick makeup application before leaving the spa. The skin care professional should be equipped to provide an everyday makeup look and even teach it to the client.
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Makeup Matters
Welcome to the new world! Makeup for men is an emerging trend that has been gaining momentum in the past few years. It is mostly used for entertainers, rather than the average man, as most men feel…
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Makeup Matters
10 Things About...Makeup Brushes
Written by Linda Tawil
The secret to a flawless face of makeup lies in the makeup brushes. Professional makeup artists alike agree that makeup brushes are the most important tools in every person's makeup collection. Investing in the right brushes and…
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Makeup Matters
Professional airbrush makeup systems make it possible to use 10 times less makeup and look 10 years younger. Airbrush makeup systems are widely known and respected in the professional beauty industry and have changed makeup application forever.…
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Makeup Matters
Lipstick Talk: Lipstick Shade and Personality
Written by Sheilah Fulton, L.E., B.S., M.B.A., aesthetics instructor
Lipstick shades can define a client's personality and set forth their image to the world. Their shade of lipstick should enhance their wardrobe and allow their personality to shine. The choice of color they select can lift…
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Makeup Matters
In order to be considered an accomplished makeup artist, proficiency working with all skin tones, ages, and textures is imperative. Unfortunately, retail cosmetic companies have only recently created makeup with enough pigment for medium and darker skin…
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Makeup Matters
When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would not want to give up is mascara.…
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Makeup Matters
Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their own makeup. Statistics show that the retail…
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Makeup Matters
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye…
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Makeup Matters
Helping Clients Prepare for Professional Headshots
Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
Many clients are asked to prepare themselves for a professional photoshoot or company headshots that will be used in a variety of business avenues. Clients may become overwhelmed at the thought of preparing for professional photographs, but…
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Makeup Matters
Popular Makeup Trends for the Winter Season
Written by Lori Leib, creative director for Bodyography Professional Cosmetics
Much like the 2016 winter fashion trends, makeup is taking an even more artistic turn; individuality is being embraced and praised and off-the-wall colors and textures are adorning everything from tips to lips and eyes. The runways…
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Makeup Matters
10 Things About...Manicures
Written by Kerlisha Munroe
The history of the manicure can be dated back to over 3,000 years ago when ancient Babylonian and Egyptian men and women used stained fingernails to signify their wealth. In addition to staining their fingernails black or…
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Nails
Flaunting Facial Features
Written by Ellie Malmin, owner and founder of Ellie Malmin Lash, Brow, & Makeup Academy
A person's facial features can be their best asset. Many clients, however, are at a loss when it comes to the best way to flaunt their assets. Makeup artists look at the face as a canvas, taking…
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Makeup Matters
Post-Treatment Makeup Application
Written by Courtney G. Freeman, L.E.I., owner of Southeastern Esthetics Institute
Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with a finished look at the end of…
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Makeup Matters
Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more. However, that…
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Makeup Matters
Fall Makeup’s Artistic Inspiration
Written by Tasha D. Manigo-Bizzell, makeup artist and aesthetic nutritionist
This fall, makeup trends feature an eclectic mix of tradition and taboo, redefining beauty and pushing the limits of fashion. The fall season welcomes all degrees of artistic expression, but the challenge lies in interpreting the runway's…
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Makeup Matters
The Wonderful World of Body Painting
Written by Amanda Azar, founder and executive artist for Azar Beauty
Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has become increasingly…
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Makeup Matters
How To Tan Safely
Written by Courtney G. Freeman, L.E.I.
Summer is a fantastic time for skin care professionals to flex their ingredient knowledge and business know-how when it comes to sun protection and airbrush tanning. Clients crave exceptional consumer education and need expert knowledge to propel…
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Tanning
Micropigmentation
Written by Anita Dawn Jones, national master instructor for Nouveau Contour USA; Nelly Kirschner, executive director for Nouveau Contour USA; and Armand Hoes, CEO of Nouveau Contour USA
Micropigmentation is one of the fastest-growing specialties in the beauty industry. Over the past few decades, this specialty has evolved from modest approaches to superior techniques. Although implanting pigment into the skin has been evidenced since the…
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Makeup Matters
The Evolution of Eye Shadow
Written by Mary Ann Lovre, president of Audrey Morris Cosmetics International
The use of eye shadow can be traced back to ancient Egypt where women used eye shadow to help them look more like the deities they worshiped and to help reduce the effect of the sun’s glare…
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Makeup Matters
This season’s colorful palette is reminiscent of a vintage candy shop, with shades ranging from pixie-stick blue to crystal pink.
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Makeup Matters
A Bride’s Best Makeup
Written by Michelle Richardson, L.E., freelance makeup artist and co-owner of California Makeup Academy
When preparing for a wedding, most women spend weeks or even months choosing the right dress and finding the perfect shoes. They will also devote time to selecting the wardrobe for the entire bridal party. However, despite…
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Makeup Matters
An eyebrow that has never been tweezed, waxed, threaded, or altered in any way has approximately 550 hairs per eyebrow; they are bold, beautiful, and youthful. On the other hand, a groomed eyebrow has approximately 250 hairs.…
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Makeup Matters
10 Things About Sunless Tanners
Written by Kelly Richardson
While sunless tanners may be one of the most mysterious beauty products out there, they are very simple to use with the right technique and guidance. Many clients have tried them all and either failed with their…
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Tanning
Bridal Makeup: A Freelance Artist’s Guide
Written by Courtney Freeman, owner and licensed aesthetics instructor for Southeastern Esthetics Institute
In the life of a budding makeup artist, understanding business logistics is an undeniable key to long-term success! These fundamental tips from a working bridal makeup artist can help to alleviate stress and streamline a routine for…
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Makeup Matters
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Cleaning Makeup Brushes in 4 Easy Steps
There are two types of makeup brushes – natural or a mixture of synthetic and…
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A Modern Take on Vintage Makeup
Vintage makeup is always coming back into fashion with a new twist on the original…
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MAKEUP BRUSHES and BRISTLES – Finally Explained
Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup…
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Doctor Eckstein BioKosmetikDescription: Since 1949, we've put the individual at the center of our world and created a skin care company dedicated to restoring and maintaining individual, natural beauty. From our dedicated research and development team, to our manufacturing facility in the lus ...
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5 Ways to Exfoliate Skin
Exfoliation is an important process for maintaining healthy skin. Regularly using exfoliants removes dead skin cells from the epidermis. Exfoliation encourages rapid cell renewal, allowing for better product absorption into the skin. There are two major factors for choosing the…
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Christine Valmy International School of Esthetics...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school for ...
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