Ah, back to school – time for a new wardrobe, book bag, pencils, and pens. Why not also come back to school with a new makeup routine? Wondering what to tell those clients who are…
If your clients find themselves desperately trying to stop from scratching their heads, they should not feel embarrassed. They are certainly not alone. An itchy scalp is a fairly common condition, especially in winter, and…
Wouldn’t it look strange to see someone working out in a gym wearing a long evening gown? Similarly, when it comes to makeup, there are many factors that must be considered when clients choose a…
While aestheticians are traditionally up on sanitation standards in the treatment room, many may not pay attention to keeping their makeup kits bacteria- and virus-free. A sanitary kit and application is paramount to coming across…
Blending makeup has never been easier since the invention of the beauty sponge. These small and mighty wonders are bouncing their way to the top and giving go-to brushes some major competition. Sponges are not…
There are two types of makeup brushes – natural or a mixture of synthetic and vegan. Both of these types of makeup brushes require different care. Because the bristles of natural brushes are sourced from…
Vintage makeup is always coming back into fashion with a new twist on the original application. Although there are new techniques, products, colors, and textures that change the old version of vintage makeup, history can…
Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup artists know which brushes to use for specific parts of the face. But, is that all that matters? Hardly. The…
Trends may come and go, but fuller, thicker eyebrows are currently in demand! People who have regrets about over-tweezing or have a naturally thinning eyebrow are considering a longer-lasting alternative to drawing their eyebrows daily.
A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients. But, understandably, eyeliner can be…
Beauty is a timeless vanity. From the earliest use of a reflection caught from a hand-held tool made of polished obsidian stones, the first mirror was born. Since the Anatolia realized in 6,000 B.C.E. (modern…
As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights, bold lip colors, and fun,…
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color products are taking over as…
Globally, women spend an average of about $144 yearly on beauty products; women in the west, on average, spend the most on beauty products, spending $154 yearly. Almost half of American women feel that wearing…
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to stay true to their age,…
It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product, foundation perfects the skin and…
There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain the needed knowledge immediately, without…

Article search

AIA Featured School

  • Avante Laser Training InstituteAvante Laser Training InstituteDescription: Welcome to the Avante Laser Training Institute Whether you are looking for a career change, or simply wanting to diversify your services, Avante Laser Training Institute (ALTI) is the place for you. Our courses are uniquely designed for individuals wis ...

beauty