Finding the perfect mascara formula is as difficult as finding the ultimate pair of jeans that fit just right. Some make eyelashes itchy, while others smudge under the eyes throughout the day. Trying multiple mascaras until the holy grail is found can irritate the eyes and drain one’s wallet. In an effort to get the product to stay put, many people opt for a waterproof…

Waxing and threading are common hair removal methods that many clients look forward to in order to maintain their eyebrows. For best results, professionals should remind clients to follow these steps before treatment: Cleanse and exfoliate skin before a treatment in order to avoid breakouts and redness If waxing, do not use any products containing alpha hydroxy acids or retinol Do not attempt a wax…

A trend is a general direction in which something is developing or changing. Makeup artistry is innovative and transformational. As you walk through each decade in the 20th Century, you can pinpoint an iconic style that describes that era. Think of the 1920s flappers, 1960s hippies, ‘80s neon art deco, and ‘90s grunge. Each is very different from the next. The looks come and go…

Booking appointments in a spa is a crucial element to generating revenue and optimizing each professional’s time. More appointments on the books means more business. More advanced artists are able to service more clients in a given shift, maximize retail sales, and drastically improve client retention. By rotating several highly trained makeup artists on the schedule, you will immediately see a lift in revenue. However,…