I worked with a famous, professional hair care and cosmetic brand for years as an educator. I also worked as a makeup artist for that brand’s photoshoots. I enjoyed the behind-the-scene, step-by-step process of the photography on a photoshoot – from the vision of the art and marketing department to the shoot to the final product of the box cover or ad. It was so…
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Makeup Matters
Beauty Boosters: Incorporating Phytonutrients for Healthy Skin
Written by Karin L. Hermoni, Ph.D.
True beauty starts from the inside. Physical and emotional well-being are each reflected in the way skin looks. Embracing the link between beauty and wellness and nutrition and lifestyle, a crossover between these industries emerges. On one hand, the topical beauty industry is incorporating natural, food-derived ingredients. On the other hand, experts and consumers alike are embracing the notion that nutrition is as much part…
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Beauty
It’s all in the Brush: Choosing the Right Tool for the Right Look
Written by Amanda Azar, L.M.E.
How many makeup brushes do you have? Do you have some that came in a set, or some you have no idea what to do with them, yet you do not have the heart to get rid of them? Having the right tools is half the battle – you also need to know how to use them properly. There are so many options saturating the…
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Makeup Matters
The Perfect Finish: 3 Quick Makeup Products to Apply at the End of Each Spa Service
Written by Richard Merrill-Rivas
The first few steps into color cosmetics do not have to be big. In fact, simple makeup additions to retail – or enhancements to current services, like facials or eyebrow treatments – can be a good place to start for professionals who are ready to venture out and see their businesses grow. For those who are not ready to bring on the full suite of…
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Makeup Matters
A Dazzling Display: Stop Clients in their Tracks with These Retail Display Tips
Written by Amanda Azar
We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on display. You stop instantly in your tracks to see what is shiny and new, sample a few testers, and, then, follow it up with an impulse beauty purchase. What is it that makes you stop…
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Makeup Matters
Achieving the perfect makeup application is easier than it seems. To achieve perfection, understanding the components of facial structure is essential. This guide will answer questions like: How do I create a “beat face” using contouring and “lit” highlighting? What do facial shapes differ? Why is contouring important? What is the correct way to highlight? How do I enhance my client’s eyes using contouring? How…
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Makeup Matters
As a child, I was destined to become a makeup artist. Even at the young age of five or six, I recall being attracted to color, texture, packaging, and anything to do with makeup. Some of my earliest memories are of shopping with my mom and being inextricably drawn to the makeup counter of the store. I was transfixed by the color palettes and textures…
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Makeup Matters
Eyelash extensions began taking hold about 15 years ago. It is safe to say they are not just a fleeting trend, but a beauty service that has taken hold and is here to stay. Application and product quality have a very wide range. Though inferior products exist, the eyelash extension industry has made huge strides in improving quality and techniques. Still, it has a long…
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Makeup Matters
For many beauty professionals, makeup is an integral part of the profession. So, why do some spas not offer makeup retail in their facility? Why do many miss out on such a consistent revenue source that so easily complements facial services?
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Makeup Matters
There are a wide variety of Asian ethnic groups and each group or mixed heritage has its own unique features. Therefore, the tips listed are not universal, but may be useful when working with Asian clients, particularly those from the northern region of the continent. FOUNDATIONAs with any client, it can be a struggle for Asian women to find a foundation color that best suits…
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Makeup Matters
The Fall Haul: Back-to-School Makeup Tips
Written by Nicole Faulkner
Ah, back to school – time for a new wardrobe, book bag, pencils, and pens. Why not also come back to school with a new makeup routine? Wondering what to tell those clients who are looking for a fresh makeup routine for the start of a new school year can be made easier by reading on. Those long summer nights were bound to take a…
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Makeup Matters
If your clients find themselves desperately trying to stop from scratching their heads, they should not feel embarrassed. They are certainly not alone. An itchy scalp is a fairly common condition, especially in winter, and most of us will experience the issue at least once in our lives. But fighting the itch does not have to be a complicated process, nor does it have to…
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Hair
Wouldn’t it look strange to see someone working out in a gym wearing a long evening gown? Similarly, when it comes to makeup, there are many factors that must be considered when clients choose a look. For instance, just like with clothes, styles should be worn for the activity at hand. A professional might create several looks for a client and each would be different,…
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Makeup Matters
Sanitary and Sultry: Creating Makeup Looks without Spreading Bacteria
Written by Lora Condon, L.E., The Beauty Buster
While aestheticians are traditionally up on sanitation standards in the treatment room, many may not pay attention to keeping their makeup kits bacteria- and virus-free. A sanitary kit and application is paramount to coming across as a respected, professional makeup artist. Remember that what looks clean can still be unsanitary. Never work off the back of the hand. Washing one’s hands does not fully disinfect…
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Makeup Matters
Blend, Baby, Blend
Written by Linda Tawil, co-owner and creative director of Morphe, Inc.
Blending makeup has never been easier since the invention of the beauty sponge. These small and mighty wonders are bouncing their way to the top and giving go-to brushes some major competition. Sponges are not only great for a flawless foundation application. There is more than meets the eye with these handy tools. Skin care and makeup professionals can incorporate this must-have into their services…
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Makeup Matters
There are two types of makeup brushes – natural or a mixture of synthetic and vegan. Both of these types of makeup brushes require different care. Because the bristles of natural brushes are sourced from animal hair, the bristles are porous and require conditioning to maintain pliability. Detergent used for wool or cashmere is suggested. Synthetic or vegan brushes often have bristles made of plastic…
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Makeup Matters
A Modern Take on Vintage Makeup
Written by Michelle Richardson, L.E. and professional makeup artist
Vintage makeup is always coming back into fashion with a new twist on the original application. Although there are new techniques, products, colors, and textures that change the old version of vintage makeup, history can be found with each new trend. Retro makeup goes back much further than the last 100 years. Smokey eyes were worn by Egyptian women thousands of years ago and bright red…
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Makeup Matters
MAKEUP BRUSHES and BRISTLES – Finally Explained
Written by by Amanda Azar
Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup artists know which brushes to use for specific parts of the face. But, is that all that matters? Hardly. The choice to use synthetic versus natural fibers could be just as important as using the right type of brushes.
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Makeup Matters
The Microblading Guide: Getting the Most out of Eyebrows
Written by Jaclyn Peresetsky, L.M.E.
Trends may come and go, but fuller, thicker eyebrows are currently in demand! People who have regrets about over-tweezing or have a naturally thinning eyebrow are considering a longer-lasting alternative to drawing their eyebrows daily.
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Makeup Matters
Magic Eye (liner)
Written by Linda Tawil, president and creative director of Morphe LLC
A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients. But, understandably, eyeliner can be a bit overwhelming. Where to begin? What looks best on each client’s eye shape? Here are a few guidelines.
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Makeup Matters
Beauty is a timeless vanity. From the earliest use of a reflection caught from a hand-held tool made of polished obsidian stones, the first mirror was born. Since the Anatolia realized in 6,000 B.C.E. (modern day Turkey) that the human image could be captured in real time by their own reflection, vain expeditions arose in the minds of the curious as to how the reflections…
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Beauty
Beauty Categories
Featured Company
Dr. Jeff Skin Care / Beauty AtticaDescription: About Dr. Jeff Skin Care/Beauty Attica, Inc.
Beauty Attica, incorporated in Redmond, Washington in 1996, was relocated to the metro Los Angeles area in June 1999. It is the marketing arm of Dr. Jeff Professional Skin Care products domesticall ...
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Bizarre Beauty Practices Throughout History
Beauty is a timeless vanity. From the earliest use of a reflection caught from a…
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Breast Cancer Care, a breast cancer support charity, hosts three, annual fashion shows
Breast Cancer Care, a breast cancer support charity, hosts three, annual fashion shows that feature… -
Beauty Boosters: Incorporating Phytonutrients for Healthy Skin
True beauty starts from the inside. Physical and emotional well-being are each reflected in the…
AIA Featured School
Christine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...