Waxing and threading are common hair removal methods that many clients look forward to in order to maintain their eyebrows. For best results, professionals should remind clients to follow these steps before treatment: Cleanse and exfoliate skin before a treatment in order to avoid breakouts and redness If waxing, do not use any products containing alpha hydroxy acids or retinol Do not attempt a wax…
A trend is a general direction in which something is developing or changing. Makeup artistry is innovative and transformational. As you walk through each decade in the 20th Century, you can pinpoint an iconic style that describes that era. Think of the 1920s flappers, 1960s hippies, ‘80s neon art deco, and ‘90s grunge. Each is very different from the next. The looks come and go…
Booking appointments in a spa is a crucial element to generating revenue and optimizing each professional’s time. More appointments on the books means more business. More advanced artists are able to service more clients in a given shift, maximize retail sales, and drastically improve client retention. By rotating several highly trained makeup artists on the schedule, you will immediately see a lift in revenue. However,…
In today’s beauty market, the options for maintaining, treating, and glamorizing eyebrows are endless. With so many options for clients to choose from, it is the job of the professional to steer them in the right direction. Microblading, microshading, waxing, threading, and tinting are among the most common and popular methods for eyebrow enhancement. Helping clients understand the benefits of each can aid them in…
Clients and consumers love makeup, but do aestheticians? In 2018, makeup sales reached $8.1 billion and skin care sales were $5.6 billion, according to the NPD Group, an American market research company. “The number of consumers using makeup reached 67% in 2018 – an increase of six percentage points over two years ago.” The consistent growth in the makeup category presents an area of opportunity…
The core purpose of any business is to offer value to clients through products and services. However, for a business to be able to scale and grow, it has to generate revenue. A key performance indicator to measure profitability of an expense is return on investment. Adding makeup options to a service menu will instantly improve your return in investment, since there are very few…
As beauty professionals, there is no doubt that we know our products. The very nature of our business requires us to understand and use them with expert care, making it possible for clients to experience the results they desire. Of course, maintaining these results also includes homecare. When it comes to skin care, we have taught our clients well – to maintain optimal results, they…
Did you know that makeup is one of the most immediate tools professionals have to create an instant skin transformation for beauty conscious clients? A personal makeup styling session is about helping clients choose healthy skin cosmetic options for day and evening looks, which can be updated based on seasonal color changes. This makeup session can be a fun self-discovery for the client and give…
Camouflage makeup is used to even skin tone, compensate for hair loss, and, particularly in the case of burn survivors, redefine features. The professional makeup artist, aesthetician, or cosmetologist may be hired for a one-time application, for example, for the camouflage of a bride’s tattoo on her wedding day. On the other hand, individuals with skin conditions, such as vitiligo, melasma, and hyperpigmentation, may come…
Great eyebrows can make an individual’s confidence soar. While a handful of clients walk through a spa’s doors with a clear idea of how they want their eyebrows to look, most clients are expecting the professional to provide direction on shape and shade, which makes perfect sense if you think about it. After all, we’re the experts, right? But, what if eyebrows are an add-on…
Eyelash tinting, eyebrow tinting, and henna eyebrows are an easy upgrade for any aesthetician during a facial service. Each state has different rules and regulations. Check with your state to make sure it is in the scope of your license. Hair is made up of a protein called keratin. The natural color of eyebrows and eyelashes depends on the ratio and quantities of melanin. Melanin…

Fact or Fiction: Regularly wearing makeup ages skin faster.

Written by Suzanne Whigham, L.E., owner of Fountain of You Aesthetics
Makeup is fun, albeit transforming! There is no question that a perfectly concocted palette of skillfully chosen shades can mimic a full night’s sleep when one has not seen one in a while, or lend a daring, new, wear-and-wash identity. At the risk of imploring a host of deafening sighs, the fact remains, wearing makeup regularly can cause a host of skin problems that cumulatively…
Regardless of your craft, you should always make sure that you have the right tools to get the job done. Having the correct tools in your arsenal allow you to be precise, efficient, thorough and sanitary. Professional makeup artists have several items in their arsenal which are needed to create a beautiful look. The most obvious tools you find in a professional kit are makeup…

Men's Makeup: Top Tips for a Corrective and Undetectable Application

Written by Pamela Taylor, New York-based author and makeup artist
In the United States, the use of makeup for the average man will continue to grow and men will seek to use products that are both corrective and undetectable. The average American male, no matter what his background, will eventually feel comfortable purchasing and using personal care products as part of an everyday routine. Applying makeup to a man’s face is different than women’s makeup.…
At what point would you consider yourself a subject matter expert? What does being an expert really mean? One humbling point to always remind yourself is that you will never know everything about any given topic; there is always room to grow and evolve. As Dr. Seuss said, “The more that you read, the more things you will know. The more that you learn, the…
A full, healthy head of hair has everything to do with the health of the body, especially the scalp. Hair loss does not discriminate against gender or race. Thinning hair and baldness occur in both men and women all over the world for a number of reasons. These include toxic exposures, products, hereditary factors, stress, and hormonal changes. While it is an experience most would…
I worked with a famous, professional hair care and cosmetic brand for years as an educator. I also worked as a makeup artist for that brand’s photoshoots. I enjoyed the behind-the-scene, step-by-step process of the photography on a photoshoot – from the vision of the art and marketing department to the shoot to the final product of the box cover or ad. It was so…
True beauty starts from the inside. Physical and emotional well-being are each reflected in the way skin looks. Embracing the link between beauty and wellness and nutrition and lifestyle, a crossover between these industries emerges. On one hand, the topical beauty industry is incorporating natural, food-derived ingredients. On the other hand, experts and consumers alike are embracing the notion that nutrition is as much part…
How many makeup brushes do you have? Do you have some that came in a set, or some you have no idea what to do with them, yet you do not have the heart to get rid of them? Having the right tools is half the battle – you also need to know how to use them properly. There are so many options saturating the…
The first few steps into color cosmetics do not have to be big. In fact, simple makeup additions to retail – or enhancements to current services, like facials or eyebrow treatments – can be a good place to start for professionals who are ready to venture out and see their businesses grow. For those who are not ready to bring on the full suite of…
We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on display. You stop instantly in your tracks to see what is shiny and new, sample a few testers, and, then, follow it up with an impulse beauty purchase. What is it that makes you stop…
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