As a child, I was destined to become a makeup artist. Even at the young age of five or six, I recall being attracted to color, texture, packaging, and anything…
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Makeup Matters
Achieving the perfect makeup application is easier than it seems. To achieve perfection, understanding the components of facial structure is essential. This guide will answer questions like: How do I…
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Makeup Matters
Eyelash extensions began taking hold about 15 years ago. It is safe to say they are not just a fleeting trend, but a beauty service that has taken hold and…
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Makeup Matters
For many beauty professionals, makeup is an integral part of the profession. So, why do some spas not offer makeup retail in their facility? Why do many miss out on…
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Makeup Matters
There are a wide variety of Asian ethnic groups and each group or mixed heritage has its own unique features. Therefore, the tips listed are not universal, but may be…
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Makeup Matters
The Fall Haul: Back-to-School Makeup Tips
Written by Nicole Faulkner
Ah, back to school – time for a new wardrobe, book bag, pencils, and pens. Why not also come back to school with a new makeup routine? Wondering what to…
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Makeup Matters
If your clients find themselves desperately trying to stop from scratching their heads, they should not feel embarrassed. They are certainly not alone. An itchy scalp is a fairly common…
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Hair
Wouldn’t it look strange to see someone working out in a gym wearing a long evening gown? Similarly, when it comes to makeup, there are many factors that must be…
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Makeup Matters
Sanitary and Sultry: Creating Makeup Looks without Spreading Bacteria
Written by Lora Condon, L.E., The Beauty Buster
While aestheticians are traditionally up on sanitation standards in the treatment room, many may not pay attention to keeping their makeup kits bacteria- and virus-free. A sanitary kit and application…
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Makeup Matters
Blend, Baby, Blend
Written by Linda Tawil, co-owner and creative director of Morphe, Inc.
Blending makeup has never been easier since the invention of the beauty sponge. These small and mighty wonders are bouncing their way to the top and giving go-to brushes some…
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Makeup Matters
There are two types of makeup brushes – natural or a mixture of synthetic and vegan. Both of these types of makeup brushes require different care. Because the bristles of…
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Makeup Matters
A Modern Take on Vintage Makeup
Written by Michelle Richardson, L.E. and professional makeup artist
Vintage makeup is always coming back into fashion with a new twist on the original application. Although there are new techniques, products, colors, and textures that change the old version…
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Makeup Matters
MAKEUP BRUSHES and BRISTLES – Finally Explained
Written by by Amanda Azar
Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup artists know which brushes to use for specific parts of the face. But, is that…
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Makeup Matters
The Microblading Guide: Getting the Most out of Eyebrows
Written by Jaclyn Peresetsky, L.M.E.
Trends may come and go, but fuller, thicker eyebrows are currently in demand! People who have regrets about over-tweezing or have a naturally thinning eyebrow are considering a longer-lasting alternative…
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Makeup Matters
Magic Eye (liner)
Written by Linda Tawil, president and creative director of Morphe LLC
A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients.…
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Makeup Matters
Beauty is a timeless vanity. From the earliest use of a reflection caught from a hand-held tool made of polished obsidian stones, the first mirror was born. Since the Anatolia…
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Beauty
As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights,…
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Makeup Matters
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