Two things that set aestheticians apart from any department store salesperson or direct sales representative are training and use of client education. Yet, many do not use their expertise to…
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring…
The average income of an aesthetician is about $30,000 annually, with the high end of the spectrum being closer to $200,000. In order to reach a higher income tier, skin…
Trips to the spa are a client’s favorite way to nurture themselves from external stressors, regardless of the season. Whether life has them down, they need an escape, or they…
Once upon a time, professional skin care thrived upon mystique. Experts who called themselves facialists and aestheticians were great at keeping secrets – it was their stock in trade. They…

The Irrelevant Price Tag | How to effectively sell high-end skin care products

Written by Douglas Preston, L.E., president of Preston Skincare
Oh no! Your spa just introduced a brand new line of treatment products that you are expected to sell to clients. That is great, but look at those retail prices!…
It is the little things in life that make us happy – and a lot of little things can mean a lot of extra money for your spa! Think about…
When asked to write this article, I requested permission to speak from a personal point of view, not only because as a makeup artist being all-inclusive resonates deeply with me,…
You offer a great selection of massage, skin care, and spa services in your business; but you are missing out if you do not also offer an array of add-on…
It is time to consider adding a valuable new skin care service for your aesthetics clientele with specialized treatments featuring low level laser therapy (LLLT). This clinically proven and effective…
Aesthetics is a wonderful and rewarding career but, as many experienced professionals know, it is not one where growth and security is a sure thing. It takes much dedicated hard…
There is a saying in business that nothing happens until someone sells something to somebody. If this is true, no business can be successful, or even survive, unless all efforts…
Compliment traditional aesthetic services with quick and easy add-on treatments. By doing this, you can show your clients new treatments they might not have experienced before - all while adding…
Are you experiencing growth or is your practice or spa maintaining an internal status quo that actually puts it at risk for extinction? By expanding your menu of services, you…
In an ever changing profession, each day brings a new type of product, service, and treatment protocol. Body services have grown with increasing popularity, and not just for simple relaxation…
Most practitioners of skin treatments, (and I include doctors as well as aestheticians), are lousy salespeople. The reason being: People, who truly want to change a skin, thus change a…
How do retail stores entice you to enter their doors and linger over their shelves full of irresistible products? Visual merchandising is a skill that department stores, shopping malls, and…
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