Clients craving beauty solutions want instant gratification, and they can’t always get it in brick-and-mortar medical spas. Members of Generations X and Y are typically at work during business hours with little time to book spa treatments or purchase beauty products in person. Today’s clients are more often found online, many preferring to shop digital storefronts or browse social media late at night. Medical spas…
Retailing is an important part of the spa business as it contributes directly to the growth of overall profits and increases the potential for repeat business. In order to provide the best wax possible, you must think beyond the wax room for your clients. The products your clients use at home in between their waxing services and to prep for their wax are just as…
Any proper facial treatment should include a thorough consultation with a skin analysis and, as such, should have enough time set aside during the treatment for this crucial conversation. Why? The rewards are big. This essential step is an art, and if executed correctly and strategically, will not only organically generate retail sales but also cover 90% of the sales process, leaving the spa professional…
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…

Scholarly Selling: Using Education to Increase Retail Sales

Written by Samantha Fishella-Dench, L.E.
Two things that set aestheticians apart from any department store salesperson or direct sales representative are training and use of client education. Yet, many do not use their expertise to their advantage when clients are in the treatment rooms. Perhaps it is the fear of “product pushing” that prevents some from sharing. However, the fact remains that if they are not purchasing products at the…

July 2024

Business Blogs

Brands of the Month

  • Face Reality Skincare
  • Skin Script
  • Eminence Organic Skin Care.