2024 Advertising Specifications

 2021 covers

 

 

Click a title below to quickly jump to a category and browse guidelines, requirements, and deadlines for specific advertising and marketing sections: 

Magazine Advertising

Press Features

Magazine Advertorials

Custom Advertorials

2024 P&E Guide

Digital Advertising

E-Blast Advertising

Social Media Marketing

 

 

Magazine Advertising

Materials are due on the 25th of the month, two months prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2024 materials are due 11/24/23.

 

 

PRINT ADERTISING: SIZE OF AD (IN INCHES) See example here

  • Spread* (Bleed) 17 x 11.125
    Spread* (Trim) 16.75 x 10.875
    Spread (Live Area) 15.75 x 10.375
  • Full page (Bleed) 8.625 x 11.125
    Full page (Trim) 8.375 x 10.875
    Full page (Live Area) 7.375 x 10.375
  • 2/3 vertical 4.625 x 9.875
  • 1/2 vertical 3.4375 x 9.875
  • 1/4 square 3.4375 x 4.75
  • 1/3 horizontal 7.25 x 3.3125
  • 1/2 horizontal 7.25 x 4.75
  • 1/2 island 4.625 x 7.25
  • 1/3 vertical 2.1875 x 9.875

Please note:

  • We prefer print-ready files: verified ad size, 0.125 bleeds all around, CMYK, 300 dpi resolution, and no crop, bleed, or print marks.
  • Spread gutter allowance: please allow 3/8” minimum left and right of gutter.
  • With live area marks: just as images that should bleed should extend beyond the live area of your layout, image and text (i.e. logos, phone numbers) that you do not want to risk getting clipped or lost in the gutter should stay within the live area.

 

 

Press Features

Materials are due on the 1st of the month, two months prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2024 materials are due 11/1/23.

 

 

BEAUTY BUZZ See example here

Readers want to know what’s going on in the world of aesthetics. This industry news department keeps readers informed about upcoming events within the industry. Materials required:

  • Company name as you would like it to appear in print
  • 5-10 words on announcement
  • Name of event
  • 1-2 images supporting announcement
  • Website address

 

STAFF STASH See example here

Staff Stash features the DERMASCOPE staff skin care obsessions, spotlighting products they currently utilize in their routine. Materials required: 

  • Product name
  • Company name as you would like it to appear in print
  • Short press release for our staff to learn more about the product's ingredients, benefits, contraindications, etc.
  • Website address
  • Full-size physical product mailed to our office

 

 

CRITICAL COLLECTIONS See example here

This department is product mail-in only, each month featuring brands' powerhouse products of their choosing. It is designed to assist readers with the treatment and overall health of their clients’ skin. Materials required:

  • Company name as you would like it to appear in print
  • Product name
  • 10-15 words explaining the product’s powerhouse attributes
  • Website address
  • Full-size physical product mailed to: 1910 Pacific Avenue, Suite 8030, Dallas, Texas 75201

 

LATEST LAUNCHES New in 2024

With a brand-new look, this non-themed press department provides brands with the opportunity to showcase their newly launched product or line. Materials required:

  • Company name as you would like it to appear in print
  • Product name
  • 20-30 words on product
  • Company website
  • 1 high resolution image of single product on a plain background (no objects or packaging)
  • Launch date (must be within three months of published issue)

 

 

Magazine Advertorials

Materials are due on the 1st of the month, two months prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2024 materials are due 11/1/23.

 

 

BRAND BREAKDOWN See example here

Catch readers’ attention with your signature branding and work! Give a quick look into your products and ingredient technology with an impressive two-page spread. Materials required:

  • Logo (high-res)
  • 150 to 200 words for introductory paragraph (Brand mission statement, origin story, etc.)
  • Supporting main image (High-res image of CEO headshot, headquarters, lead educator’s headshot, or treatment image, etc.)
  • Up to 25-word testimonial from top account, industry peer, etc. Include quote source's name and credentials
  • Product images, name, and description for each product featured
    • 5 products: 20- to 30-word product description for each**
    • 7 products (ideal layout): 20- to 30-word product description for each
    • 8 products: 15- to 20-word product description for each
    • 9 products: 10- to 15-word production description for each

      **If only 5 products are featured, an additional 50- to 75-word signature treatment section is needed. Include treatment name and image.

 

PUT IT INTO PRACTICE See example here

Put it into Practice is an advertiser-only section dedicated to providing opportunities for companies to bring attention to their brand. Show off your larger-than-life products through an accompanied article that details the importance of the topic being focused on, along with your all-star product. Materials required:

  • A copy of the ingredient deck of the product
  • Your company’s tag line or motto
  • Company name as you would like it to appear in print
  • Name of the product
  • Company website
  • 1 high resolution image of single product on a plain background (no objects or packaging)

 

 

PRO PICKS See example here

Add your product to the resource section of a complementary editorial. Perfect for a brand’s staple product or an account favorite, this department is refreshed and back by reader demand.Materials required:

  • Company name as you would like it to appear in print
  • Name of the product
  • Company website
  • 1 high resolution image of single product on a plain background (no objects or packaging)

 

 

GAME CHANGERS See example here

Position your product and company in an in-house article written specifically about an ingredient used in your product. This is a perfect way to share an all-star product with the highlighted ingredient. Draw attention to your product in this advertorial that matches the main theme ingredient for the month. Materials required:

  • 20-30 word press release/write up over the product
  • List of main ingredients used in the product
  • Company name as you would like it to appear in print
  • Name of the product
  • Company website
  • 1 high resolution image of single product on a plain background (no objects or packaging)

 

 

FACE HAVENS See example here

What's happening on the ground in aesthetics? With this 4-page spread, readers have the chance to be featured in a spa highlight section, showcasing their spa, treatments, owner, and more. Materials required:

  • Contact information (phone number, website, Instagram handle)
  • City and state of spa (and other locations, if multiple)
  • List of the brands carried at the spa
  • 7 to 10 high resolution images of the spa
  • 275-325 words on the spa and what makes it popular or unique to the area (detail location of the spa, staff, tenure, awards, community, annual charity work, etc.)
  • Following questionnaire completed by spa owner, roughly 30 words for each answer:
    1. How long have you been a licensed aesthetician and what drew you to the industry?
    2. What pushed you to open your own spa, and at what point in your career did you open it?
    3. How has owning your own spa influenced or changed you as a practitioner?
    4. What inspired the design aesthetic of the space
    5. What do you look for in a professional brand?
    6. What does the ideal client look like for you?  
    7. Where do you see your business in the next five years?
    8. After working for yourself, could you ever go back to working for someone else?
    9. Have you considered your professional exit when the time comes?
    10. What is unique about your spa? Do you have a popular blog on your website, retail private label products, a large following on Instagram, host annual events, etc? Let’s highlight it! 50-75 words

 

 

Custom Advertorials

Materials are due on the 1st of the month, two months prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2024 materials are due 11/1/23.

 

 

BEST IN THE BIZ See example here

Best in the Biz highlights professionals in their journey to becoming top aestheticians in the industry. The highlighted pro will be sponsored by a brand they recognize and use in their everyday practice to improve the quality of clients’ skin, whether through modality, product, or treatment routine. Materials required:

  • Full name, title, and company name as you would like it to appear in print
  • Questionnaire completed, minimum of 350 words total for answers

-Why is your primary skin care brand your ultimate go-to and how has it helped you become one of the best professionals in the industry?

-Why did you choose the brand and how did you find out about them?

-How do you stay educated with this brand?

-What benefits do your clients see from using the retail of the brand?

-How do you promote yourself and the brand?

-Besides working with the brand, what else has helped you become one of the best?

-What is your educational background and how do you continue your education in the industry?

-How long have you been practicing and why did you choose this field?

-How do you give back to the industry or community?

  • 3-4 must-have products (include brand name, product name, retail price, and image of each product) with one general quote about why they’re on your must-have list, up to 25 words
  • 2-3 high resolution professional images (headshot, body shot, with awards, etc.)
  • 2-3 high resolution action-shot images (at a tradeshow, in the spa, on vacation, with staff, etc.)
  • Contact information (Instagram handle, phone, and website)

 

 

REAL RESULTS See example here

Showcase your products in a before-and-after photo feature. Allow readers to visualize how they could apply your treatments to their practice and advance clients’ results in this full-page advertorial. Materials required:

  • Name of the treatment
  • Company name as you would like it to appear in print
  • High resolution logo
  • 25-50 word introduction explaining the company’s mission and ingredients, etc.
  • 1 before and 1 after image with 200 words explaining the treatment OR 2 before and 2 after images with 150 words explaining the treatment
  • 1 optional image of products used in treatment
  • Contact information (phone and website)

 

 

SHOP THE LOOK See example here

Shop The Look features the ideal complexion of the brand and the products that make it possible, such as an educator, influencer, or top account, as well as providing links directing readers to buy the products featured in the spread. Materials required:

  • Brand and website name as it should appear in print.
  • High-res image of brand logo
  • 50 to 60 words on what it means to have “the look” of your brand and how the selected, featured individual embodies that ideal look. This may also include a brief summary of the relationship between the individual and brand.
  • Individual’s name and job title as it should appear in print
  • High-res headshot
  • Instagram handle if it applies
  • Names of 3 products featured
  • 20 to 30 word press release/write up over the product
  • 1 high resolution image of each product on a plain background (no objects or packaging)
  • 1 full page advertisement

 

 

SIGNATURE SKIN CARE See example here

Let the beauty of your product line shine through a styled photoshoot in the magazine, produced entirely in-house. Materials required:

  • Company name as you would like it to appear in print
  • Company website
  • 9-12 full-size physical products mailed to our office
  • 75 to 100 words on products or line featured

 

 

2024 P&E Guide

Materials are due December 22, 2023. Advertising artwork is due January 5, 2024.

 

 

 

ACA WIN See example here

The 2024 ACAs will be announced in their entirety online through DERMASCOPE.com in February 2024. Additional exposure of featured companies will also be available through the printed P&E Guide. Materials required:

  • Company name as you would like it to appear in print
  • Product name of win
  • 20-30 words on product
  • Company website
  • 1 high resolution image of single product on a plain background (no objects or packaging)

 

 

BEST OF THE BEST COVER FEATURE See example here

Tell the industry your brand’s ACA-winning product is the best of the best this year! Only applicable for current ACA winners, secure a spot on the cover of the Products & Education Guide for 2024. This feature also comes with many amenities including an 8-page cover article and curated Instagram reel. Materials required:

  • Physical product mailed into the office
  • Answered custom Q&A
  • Instagram handle

 

 

Digital Advertising

Materials are due on the 25th of the month, one month prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2024 materials are due 12/25/23.

 

 

 

WEB BANNERS See example here

Receive prime positioning across the pages of DERMASCOPE.com with multiple ad size options and precise placement.

  • Leaderboard 1500x300
  • Pop-up 800x500
  • Skyscraper 600x1000
  • Billboard 1200x200
  • Mobile 1200x800
  • Link

Please note:

  • When creating banner ad artwork, recommended font size is minimum 30 pt.
  • Always design a mobile version of your ad in addition to contracted ad size.

 

 

INSIDE THE BRAND See example here

Express why your company is worth the investment with an exclusive online page highlighting your core values, background, and more. Includes multiple images of your products, logo, and owner. Materials required:

  • Company name as you would like it to appear published
  • High resolution logo
  • 3 high resolution product images
  • High resolution headshot of owner
  • 50-60 word quote from the owner
  • 275-300 words about the company
  • Contact information (phone and website)

 

 

FEATURED PRESS

Materials required:

  • Company name as you would like it to appear in print
  • Name of the product
  • Company website
  • 30-100 word description of the product
  • 1 high resolution image of single product on a plain background (no objects or packaging)

 

 

EDITOR’S BLOG

The editor’s blog provides a unique review of a brand’s product or service offered with a personal touch by one of our editors, available exclusively on our website and weekly e-newsletter. Materials required:

  • Direction or angle for editors to write on
  • 2-3 images to choose from to put as the main image

 

 

EDUCATIONAL OR BRANDED WEBINARS OR WEBINAR EXPERIENCES See example here

Show your leadership in the field of continuing education by hosting a live webinar or webinar experience with AIA. Expand your brand’s reach and educate our audience simultaneously. Webinars and webinar experiences are available with either generic or branded education and the registered attendee list. Materials required:

  • 2+ webinar topic options or webinar experience format
  1. In-depth demo on model or self
  2. Behind the scenes of production (content creation, event set-up/breakdown, manufacturing, etc.)
  3. Get ready with me
  4. Virtual experience (yoga session, led meditation, breath work, reiki, ASMR, etc.)
  • 75-100 words for webinar/webinar experience description
  • Up to 100 words for the presenter’s bio
  • Presenter’s professional headshot
  • Final PowerPoint presentation for approval (for webinar format)

Guidelines specifically for branded webinars:

  • The first 50 percent of the branded content webinar or webinar experience must contain generic education, with the remaining 50 percent available for branding.
  • Presenters are encouraged to offer a giveaway at the end of the webinar or a gift to all pre-registered attendees that watch the webinar live.
  • After the webinar or webinar experience, the presenter will receive the list of registered attendees, provided that the presenter fee is paid in full.

 

 

PODCAST See example here

Welcome to DERMASCOPE’s hottest platform of continuing education for skin care professionals: The Aesthetic Report, hosted by CIDESCO Diplomat and New York state school owner, Michelle D’Allaird-Brenner. Launched in January 2021, this weekly podcast provides a more casual and fun environment for listeners to get to know the leaders of the industry. Materials required: 

  • Guest headshot and bio
  • Elevator pitch
  • Your current ‘product push’ for month of release that you want us to frame questions around (upcoming event, specials, so forth)
  • Anything specific that you would like us to include in the interview (optional)
  • Generally, any funny or interesting stories you plan on sharing (encouraged but optional)
  • Two 50-to-100-word scripts for ad insertions in the episode
    a. Example script: “This episode was brought to you by DERMASCOPE. In case you haven’t heard, DERMASCOPE has attracted the most prolific experts in the aesthetics industry for over 45 years! Through their own experience, knowledge, and results, our incredible pool of trusted writers brings you practical information you can rely on – including the digital magazine, monthly columns, articles, and webinars. Education is the backbone of the industry, and we thrive on being the authority on professional skin care. Get your unmatched subscription today because we’re more than a magazine; we’re content you can trust. Unlock exclusive content at dermascope.com/magazine/subscribe and use coupon code: estyreport45 for your first month free.”

 

 

E-Blast Advertising

Materials are due on the 25th of the month, one month prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2024 materials are due 12/25/23.

 

 

PRODUCT SALES See example here

Give special access to sales pricing on your brand’s website. Showcased as the top spot
of this weekly newsletter, give readers a taste of what your brand has to offer with an unforgettable deal.

  • Product image (900 x 600)
  • 20-30 words on product
  • Website link to product
  • Coupon code, and the dates that the sale is going on

 

 

E-BLAST INCLUSION See example here

Surpass traditional digital ads with compelling native ads. Match the form and function of our e-newsletters by including a native ad between our featured editorial content in a recurring section called Publisher’s Picks. Materials required:

  • Product image (900 x 600)
  • 20-30 words on product
  • Website link to product

 

 

DEDICATED BLAST See example here

Speak directly to our e-blast subscribers. Send us your ideas and we’ll customize an e-blast to deliver to thousands of skin care professionals. Materials required:

  • Subject line and preview text
  • Company logo
  • Section 1: Main Push (product launch, event, main focus for leads)

-Header

-Image (900x600 px)

-Image (900x600 px)

-25-75 word intro

-Website link

  • Section 2: Media (Video, B&A image, full product line shot, influencer holding product, etc)

-Header

-Image (900x600 px)

-25-75 word intro

-Website link

  • Section 3: Education (Article, blog, reviews, class information, education on product, etc)

-Header

-Image (900x600 px)

-25-75 word intro

-Website link

  • Website address and social media links
  • Please remove your footer from the bottom of the page

 

 

EDITORIAL BLAST See example here

Blast your published article to our subscribers in an e-mail blast designed to showcase your expertise. You can even add a lead generation form on the landing page! Materials required:

  • Company logo
  • Generic and educational article, minimum 750+ words
  • Bio and headshot of author

Please note that our editorial team will edit the article before publishing to DERMASCOPE.com.

 

 

Social Media Marketing

Unless otherwise noted below, materials are due on the 25th of the month, one month prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2024 materials are due 12/25/23.

 

 

 

SPONSORED STORY POST See example here

Boost product awareness. Mail in your product and our staff will review and highlight it as either a story or post! Materials required:

  • Physical product mailed into our office
  • Talking points or focus on what you want us to feature or highlight
  • Website link to learn more about the product, its ingredients, benefits, use, etc.
  • Link for viewers to learn more (if different from internal link for our editors to read up on)

Please note:

  • It is ideal to receive products as soon as possible, giving our team or in-house aestheticians more time to use the product, therefore giving a more genuine review.

 

 

LIVE IG INTERVIEWS

Engage our followers and yours by joining us in a live demo or Q&A-style interview. Grow brand awareness and invaluable interaction with viewers real-time. Materials required:

  • Date and time preference for interview (allocate a half hour to interview)
  • Name of interviewee, bio or background information
  • 4-5 key talking points that distinguish interviewee or brand from others in the industry
  • 6-8 questions interviewee would prefer us to ask live

 

 

IG HIGHLIGHT REEL

Showcase your popularity with our audience by using the Highlight Reel on our Instagram account!

  • Previous highlight is required

 

 

LOCAL STORY COVERAGE See example here

Host our editorial member to a company event or top spa and let us show our unique perspective. With an average 98% completion rate, you can captivate our viewers with your message. Materials required:

  • Contact information for event or spa owner
  • Information on what will be performed or highlighted
  • Goal of the visit (to highlight one treatment, certain products, an event, etc.)
  • Date preferred for story coverage

Please note:

  • Spa must be in the Dallas area only unless travel expenses are factored into the cost of the visit

 

 

GIVEAWAYS See example here

Increase visibility with decisionmakers through sponsored promotional giveaways on any of our social media platforms. Materials required:

  • $500 value minimum
  • Mail in full-size products to DERMASCOPE office for photoshoot
  • Website link to learn more about the product, its ingredients, benefits, use, etc.
  • 20-30 words on product
  • Day preference for giveaway
  • Stipulations of contestants
  • Advertiser giveaway goal
    1. Brand engagement
    2. Lead based
  • Dropship products to winner

 

 

IG REEL See example here

Similar to story coverage, our team will record a series of videos and, after editing, will post a final video on IG reel. Materials required:

  • Contact information for spa owner
  • Information on what will be performed or highlighted
  • Goal of the visit (to highlight one treatment, certain products, the owner of the spa and why they use your brand, etc.)
  • Questions to feed the professional performing the treatment (if the main focus is on the spa owner, questions that relate to their interest/love for your brand; if the focus is on the treatment, questions that relate to key ingredients you want highlighted or questions that will show what makes the treatment stand out from others in the industry)
  • Date preferred for IG reel

Please note:

  • Spa must be in the Dallas area only unless travel expenses are factored into the cost of the visit

 

 

PARTIAL TAKEOVERS See example here

Create an experience. Generate interaction. Let us feature your brand in multiple story posts that form a collective narrative. The takeover should be a mix of the brand’s best features, products, treatments, staff, business, training events, and highlights from educators and founders. What makes your brand stand out from others in the industry? Let’s highlight that! Materials required:

  • 10 to 15 files for our team to upload to IG Stories throughout the day (images, videos, boomerangs, etc)
  • Add stickers, gifs, music, and text to the story before saving to your phone and sending to us
  • Do not add polls, quizzes, or tags to the story – our team will add those as it can be engaged by the viewer and needs to be live (not flattened to the video file sent to us). Each story requiring an engage box must be noted to us so we can add when uploading. For example: image 1 should be tagged @ with the username; or image 1 should include a poll with this title and these answer choices.
  • Links, if applicable, to each story

Please note:

  • Ideally, all images or videos should be created in the Instagram app to ensure vertical ratio and size is accurate, adding filters, gifs, etc. before saving the file to the phone.
  • Each story should be numbered in the order of desired IG story appearance and sent via WeTransfer or Dropbox, at least one week prior to the scheduled takeover day.
  • More is not always better. Instagram views lessen as stories go on; therefore, utilize the first few stories for your most important content (do not “save the best for last”).
  • Once the takeover has begun, we will not be able to make changes or edit images or stickers.
  • Specific times for uploads should be noted, otherwise files will be uploaded throughout the day. Content will be posted from 8:30 AM CST to 3 PM.

 

 

COMPLETE TAKEOVERS See example here

Take control and stand out by creating fun, interactive content in-person with us and posting it directly to DERMASCOPE’s social media stories in a full-day story takeover. Materials required:

  • Date preferred of takeover (please provide at 2-3 options)
  • DERMASCOPE employee/department desired to host takeover
  • Direction or vision of takeover (what your brand hopes to accomplish, focus on, etc)

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February 2024

Brands of the Month

  • Repechage
  • Eminence Organic Skin Care
  • Face Reality Skincare
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