DERMASCOPE
The authority on professional skin care
How to Engage Clients on Social Media
Written by Josh McCarter, CEO of Booker.com
Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and services, because many current and potential clients are constantly searching online to learn about the services a spa provides and the products it sells. The ways clients are interacting with a spa are changing. Sixty-seven…
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Social Media
SEO Approaches for the Spa
Written by Kathryn Leverette, L.E.
Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility and traffic from the unpaid, organic, and natural listings on search engines.
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Social Media
10 Growth Hacks to Improve Social Media Marketing Plans
Written by Beth Cochran
Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement without pouring all your time and resources into it. Working in the spa and beauty industry, particularly if you own your own business, you likely wear many hats. As such, you must be efficient at…
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Social Media
The Beauty of Social Media Share Your Business, Engage Customers, and Build Sales Online
Written by Brenda Linday
Whether you are a startup spa, an established medical practice, or an independent skin care professional, you know that active client engagement is vital to your success. Without question, reaching your current clientele and prospecting new clients is efficiently and effectively performed through social media, if you are creating the right content and choosing the right platforms to reach your target audience.
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Social Media
Increase Revenue with Online Retail: The Ins and Outs of Starting an Online Store
Written by Mara Shorr
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products were added to the shelves, including a variety of moisturizers, cleansers, serums, toners, and more. But again, these products were only able to be sold when a client walked through the doors or called in…
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Social Media
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Not Dismissed! Why Continuing Education Is Key to A Successful Career in Skin Care
Most people would agree that to be successful, you must be educated. The question is…
