Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility and traffic from the unpaid, organic, and…
Whether you are a startup spa, an established medical practice, or an independent skin care professional, you know that active client engagement is vital to your success. Without question, reaching your current clientele and prospecting new clients…
Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement without pouring all your time and resources…
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products were added to the shelves, including a…
The landscape of social media is constantly changing, thus creating the challenge of keeping on top of emerging trends and maintaining a presence across various channels, while you also have a business to run. Social networks are the…
Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big box stores are becoming more aggressive with…
As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent countless hours waiting for the phone to…
Congratulations! You have accomplished the hardest part of your online marketing strategy. You have enticed people to click your banner advertisement and go to your website. You have done a good job to convince potential customers to…
Networking has changed a lot in the past decade. When I opened my first medical spa in 2003, the majority of communication with my customers was accomplished via newspaper advertisements, flyers, direct mailers and telephone calls. While…
It does not matter if you are new to the industry or a highly skilled expert – there are always new ways to grow in your profession. Do this by choosing the right product line; keeping your…
We live in a digital world, spinning to the tune of electronic notices at every step. From the moment we wake to the moment we slumber, digital tunes hum songs of futurism in our ears. The songs…
Every day an estimated 123 million people are using the Internet for all kinds of business including banking, paying bills, shopping, research, and entertainment. Some of the most popular sites include Ebay.com, AOL.com, MSN.com, Yahoo.com, Myspace.com, Craigslist.org,…
We frequently encounter questions such as: what is the best way to handle a disgruntled client? Why are we having problems mastering waxing? Where can we go for answers? Expanding your knowledge is the most powerful investment…
How do you research the products, supplies, and equipment that go into one of your most important investments—your spa? Do you really know the companies you work with? Do you know how long they’ve been in this…

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