Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility and traffic from the unpaid, organic, and…
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The Beauty of Social Media Share Your Business, Engage Customers, and Build Sales Online
Written by Brenda Linday, L.E., and Cerissa Linday
Whether you are a startup spa, an established medical practice, or an independent skin care professional, you know that active client engagement is vital to your success. Without question, reaching your current clientele and prospecting new clients…
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Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement without pouring all your time and resources…
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Increase Revenue with Online Retail: The Ins and Outs of Starting an Online Store
Written by Mara Shorr, B.S., CAC II–VI
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products were added to the shelves, including a…
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10 Things About... Social Media
Written by Beth Cochran
The landscape of social media is constantly changing, thus creating the challenge of keeping on top of emerging trends and maintaining a presence across various channels, while you also have a business to run. Social networks are the…
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Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big box stores are becoming more aggressive with…
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Community… Encourage Your Passions
Written by Jeremy
As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent countless hours waiting for the phone to…
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Boost ROI with Landing Page Optimization
Written by Jeremy
Congratulations! You have accomplished the hardest part of your online marketing strategy. You have enticed people to click your banner advertisement and go to your website. You have done a good job to convince potential customers to…
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Networking in a Modern Age
Written by Louis Silberman
Networking has changed a lot in the past decade. When I opened my first medical spa in 2003, the majority of communication with my customers was accomplished via newspaper advertisements, flyers, direct mailers and telephone calls. While…
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It does not matter if you are new to the industry or a highly skilled expert – there are always new ways to grow in your profession. Do this by choosing the right product line; keeping your…
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We Live in a Digital World
Written by Thomas Boersma
We live in a digital world, spinning to the tune of electronic notices at every step. From the moment we wake to the moment we slumber, digital tunes hum songs of futurism in our ears. The songs…
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If You Build It...
Written by Ted Gregory
Every day an estimated 123 million people are using the Internet for all kinds of business including banking, paying bills, shopping, research, and entertainment. Some of the most popular sites include Ebay.com, AOL.com, MSN.com, Yahoo.com, Myspace.com, Craigslist.org,…
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Navigate the Net
Written by Denise R. Fuller
We frequently encounter questions such as: what is the best way to handle a disgruntled client? Why are we having problems mastering waxing? Where can we go for answers? Expanding your knowledge is the most powerful investment…
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Research in a Click
Written by Amanda Strunk Miller
How do you research the products, supplies, and equipment that go into one of your most important investments—your spa? Do you really know the companies you work with? Do you know how long they’ve been in this…
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When Mom’s Happy, Everybody’s Happy: Spa Tips for Mother’s Day
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and…
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Benefits of Embracing Integrative Health Trends
The value of the global anti-aging market is expected to reach $331 billion by 2021and,…
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Spa Highlights Udånder
Udånder is a Scandinavian-style spa that incorporates steam, sauna, massage, facials, and bath and foot…
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Dos and Don’ts: Client Communication
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return…
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Maximize Your Career by Maximizing Tradeshows
Tradeshows are a one-stop shop for exploring the skin care industry, connecting with other professionals,…
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Aviva Labs Health & Wellness AcademyDescription: About Aviva Labs
Hi, I'm Mitch, Founder and CEO here at Aviva Labs Natural Spray Tanning.
It all started out almost a decade ago…a Ph.D. in biochemistry, a medical doctor, and myself, a businessman with a science degree and a dream. Our dream was to cre ...
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CBI Laboratories, Inc.Description: Since 1982, CBI's Laboratories has been well known for its consumer market research which defines our client's custom product's personality. The professionalism of our entire research, production and management staff coupled with our strateg ...
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5 Ways to Exfoliate Skin
Exfoliation is an important process for maintaining healthy skin. Regularly using exfoliants removes dead skin cells from the epidermis. Exfoliation encourages rapid cell renewal, allowing for better product absorption into the skin. There are two major factors for choosing the…
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Kryolan Professional MakeupDescription: At Kryolan, we make make-up. But not like anybody else. Because unlike everybody else, we actually make our make-up. We've done it our own way for 70 years and three generations. We think of it. We manufacture it. Formulate it and love it into existence. ...
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ROSACEA: Sufferers of Little Understood Disease May Soon Have New Treatment Options
Rosacea is an elusive skin condition that is not well understood. Until now, there has been no guaranteed method to eradicate it. However, recent advancements could offer new treatment options for the condition. More than one in 20 American adults – approximately 16 million people – suffer from rosacea, but this common skin disease is often misdiagnosed as acne.1 As with acne, there is no…
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The Link Between Your Heart and Your Skin
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Kalahari opened here in the Poconos with much fanfare a few years ago. My husband… -
Inflamed Skin? Stress? Digestive Upset? Have a Cup of Chamomile
Inflamed Skin? Stress? Digestive Upset? Have a Cup of Chamomile by Samantha Lahonen, R.H.N. Chamomile…