DERMASCOPE
The authority on professional skin care
10 Things About... Social Media
Written by Beth Cochran
The landscape of social media is constantly changing, thus creating the challenge of keeping on top of emerging trends and maintaining a presence across various channels, while you also have a business to run. Social networks are the most powerful when they are used for building brand awareness, driving engagement and leads, and in many cases, providing customer service. But keep in mind that a business’ website…
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Social Media
Is the Internet Eating Away at Your Retail Sales?
Written by Aaron Sonnenschein
Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big box stores are becoming more aggressive with skin care specials and different service chains have entered the picture. If you have not changed the way you are doing business, your sales will slip and you…
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Social Media
As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent countless hours waiting for the phone to ring. I have worked on commissions, for hourly wages, and as an independent contractor. I have made many clients laugh and I have made a few cry. I…
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Social Media
Congratulations! You have accomplished the hardest part of your online marketing strategy. You have enticed people to click your banner advertisement and go to your website. You have done a good job to convince potential customers to take interest in building a relationship with your business. Now, the defining question must be asked: Will the visitors contact you (convert), or will they leave your website?…
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Social Media
Networking in a Modern Age
Written by Louis Silberman
Networking has changed a lot in the past decade. When I opened my first medical spa in 2003, the majority of communication with my customers was accomplished via newspaper advertisements, flyers, direct mailers and telephone calls. While I still use those methods today, there are other elements of modern networking that cannot be ignored if you want to have a thriving aesthetic practice. The Internet…
Published in
Social Media
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