Monthly promotions are a great way to create consistent sales. Promotions create excitement and who doesn’t love a deal? Platforms such as Groupon were built on that premise. Promotions can be service or product motivated, or both. Consistency is the key. Create a promotion for every month with a short script to train staff. Create signage at the point of check out and other traffic…
This month is all about men. Men are an often overlooked and they are an untapped market in the spa industry. Men represent half of the population, yet often make up only a tiny percentage of spa clients. Time to change that. The first step is to get men comfortable with the idea of visiting your spa. Take a look at your spa with fresh…
I remember a time where advanced services in the aesthetics industry were limited. When I started to have my legs waxed in my early teenage years there was literally one person in town who offered the service. In later years, not very long ago, I worked in a spa where we were the first to bring laser technology into the community and, therefore, we were…
If you are not rebooking each client after their service you are not only doing yourself a disservice, but your client as well. I often hear other providers saying they feel uncomfortable or pushy when asking clients if they’d like to rebook for the following month. Most providers assume if the client wants to rebook that they will do so themselves, this is not always…
Social media, engagement, content creation, and organic posts versus paid promotions – these are the topics everyone ponders when thinking about how to attract new clients. But, before you can even begin to address these, you may need to take a step back and assess your brand. Who are we? What does it look like and sound like? What is the mission, vision, values, identity,…

September 2020

Business Blogs

Brands of the Month

  • Skin Blends
  • Celluma by Biophotas, Inc
  • DMK Skin Revision Center