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Going Green: A simple Guide to Social Responsibility in the Spa

Written by Melissa M. Montalvo, co-founder of Pink Horizons Botanical Skin Care
The spa industry has long had the ability to make a positive impact on the planet. There is no better time than now to ‘go green’ in the spa, given the undeniable benefits to consumer health and the environment. Creating a business practice that fosters social responsibility is just as easy as doing the opposite; it simply comes down to choices. Spa professionals are in…
Planning a wedding can be a very stressful experience. From picking the venue to writing vows, brides-to-be often have numerous tasks to attend to and often plan for months to a year before the ceremony. While most bridal clients see the spa as a welcome retreat from the stress associated with planning a wedding, some clients bring their anxiety to the spa. These clients are…
As the aesthetic industry looks for new ways to keep the interest of their clients, many skin care professionals are looking to spruce up their treatments and party offerings. Professionals can stay ahead of the competition and offer a refreshing take on the typical bachelorette spa party with an in-home spa party.

Opening a Medical Spa on a Budget

Written by oie Torvend, L.E.
Opening a medical spa on a budget is possible with careful planning and research by the physician and the on-staff skin care professionals. Collectively, the team must have a cohesive vision for the office and the treatment protocols. This mission is accomplished by carefully planning the atmosphere of the office, the treatments to be provided, and the marketing strategy to help clearly establish the brand.

Promote Wellness Through Retail

Written by Jenny Hogan, media director at Marketing Solutions, Inc.
Dramatically boost spa revenue with a simple shift in mindset.A simple shift in focus and mindset will make all the difference in a spa’s revenue potential. According to retailing experts, Tracie Wertz and Bill Barczy, an immediate increase in incremental profit can be achieved by promoting wellness through retail.
The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today's uncertain and complex environment. A coach honors the client by being the expert in their life and works and believes that every client is creative, resourceful, and whole.
When it comes to increasing retail sales in the spa, it is vital for skin care professionals to create a positive customer experience. Creating a delightful experience for the client begins with the manufacturer or distributor, as they are key to increasing retail sales. The distributor must provide topical and educational content in an attractive format and the spa must deliver that content in a…

Maximizing Meeting Times

Written by Mike Lewis
Regularly-scheduled staff meetings with employees in the workplace can be one of the most powerful business tools. When managed effectively, staff meetings will build trust and morale, increase productivity, provoke new ideas, and resolve any open issues. However, most meetings fall short when it comes to these goals. Oftentimes, staff members feel meetings are a waste of time. When they are not engaged, they spend…
 Clients do not go to a spa without a reason. While there are walk-in clients that come by just to browse around, refresh their products, book appointments, and look for a new lip color, the majority of clients look up a spa's number, call to schedule an appointment, and drive to the spa to have a service or purchase a product.
Shankara Ayurveda Spa at the Art of Living Retreat Center is becoming one of the top Ayurvedic spas in North America. Based on a mountaintop outside Boone, N.C., Shankara Ayurveda Spa offers the opportunity to find inner peace and create personal transformation. Situated at a height of 3,700 feet and spread out over 380 acres, Shankara Ayurveda Spa is one part of the experience at…
Just as there is no such thing as a perfect relationship, there is no such thing as a perfect company. As leaders, it is important to acknowledge missteps and opportunities for improvement by being open to input. By embracing constructive input and not being defensive, clients and team members will draw closer to the professional’s skin care brand.
From using homecare products to a variety of professional treatments, people spend a lot of money to be hair free. Take commercials, for instance, which range from shaving to waxing to homecare lasers. There are even comedic hair removal takes on social media. The message is crystal clear, hair removal is big business! How do professionals tap into this widespread need?
Skin So Sweet is a boutique skin care salon located in Huntington Beach, Calif. This salon offers sugaring services, facial treatments, and spray tanning services. Skin So Sweet has a beautiful boutique space filled with artisan jewelry, high-quality body and skin care products, makeup, and gift items.
Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement without pouring all your time and resources into it. Working in the spa and beauty industry, particularly if you own your own business, you likely wear many hats. As such, you must be efficient at…
Whether you are a startup spa, an established medical practice, or an independent skin care professional, you know that active client engagement is vital to your success. Without question, reaching your current clientele and prospecting new clients is efficiently and effectively performed through social media, if you are creating the right content and choosing the right platforms to reach your target audience.

Creating Effective Customer Service

Written by Lyn Ross, L.M.E.
Aspa can have an unbeatable line of products and services, employ the most skillful and dedicated skin care professionals, and generate the sort of profits that can make the most successful businesses envious.
Hôtel Plaza Athénée is home to Spa Valmont, the only luxury hotel spa in New York City to exclusively carry the Valmont Cosmetics skin care line.
Leading a team takes more effort than simply hiring the right players. It involves keeping the right players and motivating and inspiring them to do their very best. Excited, eager, and talented employees at every level of the spa can be spotted by clients as soon as they pick up the phone or walk in the door. Furthermore, a motivated employee also shows in the…

Customer Satisfaction Surveys

Written by Antonia Schreiber, L.M.T.
A survey is an individual’s or organization’s attempt to collect data on anything from satisfaction of service to personal information, such as gender, age, or profession.
Amazing You Day Spa opened two years ago by Gladys Allen in the hopes of gaining at least 1,000 clients. Allen was pleased to see that goal quickly exceeded as the spa now has more than 2,000 clients. Allen, ecstatic about the spa’s successful year, believes that an unhappy career that led her to open Amazing You. As a spa junkie for most of her…
If you have never heard of UX, read closely. As a skin care professional, you are probably in the UX business right now without knowing it. But embracing the concept of UX, which stands for user experience, may open your eyes to a whole new way of viewing your business.

Featured Company

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AIA Featured School

  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...