Healing Waters is a leading plastic surgery clinic, wellness center, and full-service spa offering the latest innovations in plastic surgery procedures, medical aesthetic services, clinical skin care, and relaxation therapy.…
Once upon a time, professional skin care thrived upon mystique. Experts who called themselves facialists and aestheticians were great at keeping secrets – it was their stock in trade. They…
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products…
Think about your most important relationships. What do they have in common? Traits such as clear communication, trust, and honesty likely come to mind. If you are thinking of hiring…

10 Things About... Social Media

Written by Beth Cochran
The landscape of social media is constantly changing, thus creating the challenge of keeping on top of emerging trends and maintaining a presence across various channels, while you also have…
How do you make a connection with your clients that goes beyond skin deep? How can they benefit from your talent and guidance beyond the four walls of your treatment…
Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big…

Learn What Your Clients Really Want

Written by Monique Enriquez, C.N.H.P.
When it comes to skin care needs and solutions to skin issues, the professional needs to find out what a client actually "wants versus needs." In our industry, the focus…
La Réserve Genève Hotel and Spa is Geneva’s first contemporary five-star hotel.

Top Marketing Techniques for Spas

Written by Rachelle Dupree
Businesses are as individual as people. Each business location and owner has its own idiosyncrasies and methods - one spa's success can be another spa's failure. While there may not…

Setting a Standard of Care for Teenage Clients

Written by Jennifer Linder, M.D.
Instilling in clients a standard of care in a daily routine ensures that healthy skin habits are embraced at a young age to avoid unnecessary sun damage, minimize the risk…
Young skin. It is the paradigm for which we are all striving: skin with lightning-fast metabolic turnover, robust support from abundant collagen, elastin reserves in tissues, and consistent melanin production.…

T.E.A.M. SPIRIT Keeping employees on the same page

Written by Tasha D. Manigo-Bizzell, L.E., M.B.A., I.H.P., M.S.
It is no secret that keeping clients interested in a spa’s products or services is a daunting task. With so much vying for their dollars, it is a wonder customer…
When you create your spa menu, you should be clear about representing your level of knowledge, your training, and who and what you are. Choose a business model that differentiates…
It is likely as a practicing skin care professional that you are working hard to grow your clientele and fill your book. Maybe you are seeing upwards of eight to…

Spa Radiance

Written by Carly LoJacono with Glodow Nead Communications
Spa Radiance, located in San Francisco’s affluent Cow Hollow District, recently received a major makeover by local interior designer Jay Jeffers.
Facials are changing from the old-fashioned European to more clinical facial treatments. At one time, a client would seek out an aesthetician for skin maintenance; whereas, today a client seeks…

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Featured Company

  • Dermastart, Inc. ClearChoice and Prana SpaCeuticalsDermastart, Inc. ClearChoice and Prana...Description: Welcome to ClearChoice, a division of Dermastart, Inc. ClearChoice has carefully researched the finest ingredients to meet every individual's skin care needs. Choosing a professional skin care line is one of the most important decisions to make for the ...

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AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...