Whether your business currently offers makeup applications or if it’s new to your service menu, there are plenty of ways you can enhance marketing these services to clients. By utilizing these simple-to-implement suggestions, you can significantly increase spa traffic and, ultimately, increase revenue. Here are some ways you can drive more business in the spa and have a positive impact on your return on investment…

Is Your Receptionist Killing Your Spa?

Written by Mara L. Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Though most people call them the receptionist, in reality, they should be called the Director of First Impressions. Let’s be honest. This is the person who has the ability to make or break whether clients have a positive impression of your business, whether new clients schedule an appointment, and more. So, what should you look for to see if your front desk team is killing…

Profit is Not Profanity

Written by Barry Eichner and Jenni Nagle
After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust. Treatment menus tell a story – they tell your story. They are the little love notes that you write…
As a career coach to scores of aestheticians over the years, a commonly asked question involves service pricing – what to charge for the various treatments one plans to offer customers. Many considerations come to mind: What are people in my area willing to pay? As a new aesthetician, should I start off charging less, then go up in price later? What’s normal for a…
As a licensed skin care professional, you made a commitment to uphold your state license, practicing only within your scope as mandated by your state. But, have you taken the time to actually think about what goes into your state’s rules and regulations? What is going on exactly at your state’s capitol? For many, the last time they thought about their state board was on…
“Spring breathes new life into the world around us.” I love this quote because it also resonates into the world of retail and prospect opportunity for the skin care professional. Needless to say, springtime is a transitional period into blissful thinking after months of cold, dry, and low-temperature weather that leaves us feeling somewhat blue and our skin looking dry, dull, and somewhat pasty.…
Wallace Vigo Nelson is a natural health fanatic who is obsessed with getting the absolute most out of life through nutrition and self care. He and his beautiful wife raise eight kids and love to travel. He is recognized nationally for his unique approach to holistic health and is a highly anticipated speaker at events nationwide. Nelson is the creator of the Vitavore diet, author of many featured articles, and…
We’ve all heard the old saying, “Everyone loves to buy, but nobody likes to be sold.” If this statement is true, how do you grow your retail revenue without having to sell a thing? Is it really that easy to stop selling and start prescribing? If you own a professional skin revision clinic you may already be incorporating this into your spa, but if you…
Salt + Sweat is Westchester, New York’s high end wellness lounge that offers infrared saunas, infrared sauna wraps, salt therapy, massage, NuCalm meditation, and Lightstim. Whether an athlete, a parent desperately trying to keep up the juggling act, or a busy professional who is on the grind, self-care is essential to meet goals. Salt + Sweat offers innovative treatments and technologies for not only aesthetic…
In the world of massage therapy, the dreaded burnout comes in many forms. Lumbar, wrist and hand injury from repetitive use can all lead to even the most seasoned of professionals getting out of the massage business altogether. But, do not throw in the towel just yet! Learning how to use feet to deliver massage could be the answer for career longevity. While there is…
The aesthetic industry is experiencing staggering growth year after year. This means more and more competition. Staying ahead of competitors with excellent customer service is a great start. The first person who represents the business must be a well-trained professional. Positive first impressions are critical. What does the client hear on the telephone when they call the spa? COMPETITIVE ANALYSIS Consider how the spa measures…

Hiring: Avoiding Resume Red Flags

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Let’s be honest for a moment. We have sorted through more than a thousand resumes in the past month alone. What is out there? Well, it is not pretty, folks! We have heard it all: “there’s no good help in Miami,” “it’s different here in New York,” “people don’t stay in jobs here in Houston like they do in other cities.” Unfortunately, hiring great staff…
Business is built on relationships, plain and simple. Relationships directly affect a business’ bottom line, market access, and scalability. Establishing centers of influence and knowing how to harness them will help expand a business exponentially. Without them, a professional is likely to experience an abundance of missed opportunities. The expression “it’s not what you know, it’s who you know” stands true through the test of…
Before beginning any aesthetic treatment, let alone a medical aesthetic treatment, it is a good idea to have general and professional liability insurance in place. This is true when performing medical hair removal, even with a medical director. Both laser hair removal and electrolysis can be classified as medical hair removal. A professional’s ability to perform these services will vary depending on the state in…
In the not too distant past, if a man propositioned a woman and it was unwelcome, she simply slapped him or told him to eat dirt or go somewhere else. Nowadays, people often go directly to their attorney when they feel there has been an improper suggestion in a business setting. A business setting includes a spa. Sexual abuse claims are on the rise everywhere.…
Have you ever taken a moment to digest all that you learned in aesthetic school – the myriad of chapters, the review questions, the workbook, and all the extra credit assignments that go along with it? And, yet, it is important to ask yourself this question, “have I learned everything?” The correct answer is a resounding “no,” of course. Let’s take a look at the…
In this issue of Let’s Talk Shop, I want to talk about the importance of creating seasonal specials. And, I have just one bit of advice on this topic: think outside the box! Get creative! Do not limit yourself to offering a random discount on an in-room treatment. If it is fall, try and think beyond a pumpkin peel. Go a little further, have a…
One of the more exciting, yet challenging, tasks of any solo aesthetician is in deciding which services to include on the spa menu. This is an opportunity to be creative, selecting services you especially enjoy performing and those you are most competent in. For the solo aesthetician who once worked for an employer, the right to do only preferred services can be a cherished freedom…
Modern aesthetics in 2019 includes many opportunities for professionals and business owners to take a look at their offerings and, specifically, their modalities of use in order to be on-trend in the new year and take on a competitive edge. Medical hair removal services are a fantastic way to meet consumers where their needs are, which are comprised of permanent laser hair reduction and serious…
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m terrible at remembering appointments.” “Hey, I hate to do this last minute but I’ve got to cancel today’s facial.” “I’m only 30 minutes late, why can’t you still take me back? You guys don’t look…

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