If we live in the information age, why is there a lack of knowledge? We literally have access to more data today than any other time in history, yet there is still a deficiency of wisdom and insight. Furthermore, many of us have believed the more we study, take classes, read books, seek knowledge, and get degrees or certifications, the more power we will have.…

FIRST IMPRESSION One of the most important aspects for the success of your practice is how you are perceived as a professional. Creating a pathway of success is vital to developing a loyal and long-term repeat client. How well you listen and understand the concerns of each person discloses information that will support your treatment direction. Your knowledge of the skin (histology and pathology), your…

As aestheticians, the biggest responsibility is ensuring the safety of each client. As most skin care professionals learn in school and every continuing education class taken, sanitation is a must. It helps in ensuring that germs, bacteria, and disease will not be spread. With full books and little down time in between clients, it can be easier to make mistakes in sanitation practices. Staying organized…

Have you ever received a frantic phone call from a client who had a negative outcome from a treatment that they had just gotten elsewhere? As beauty professionals, our daily responsibilities go far beyond appearance enhancement. While we commit to consistently providing honest and accurate services, we must also use each appointment as an opportunity to educate clients. These shared moments are imperative to a…