Local, digital marketing is essential for many brick and mortar companies including skin care service providers. Business directories have more to offer than just displaying an address and phone number. Registering with online local directories can help potential clients locate a professional’s business, improve their website traffic, and build relationships. Many include rating systems and client review areas that allows readers to experience services through…

A staff that is motivated is essential to the success of a spa. It is possibly the most important component. Without a motivated staff, business will be less lucrative, and employee turnover could be endless. Both issues are very costly. People generally fall into three categories, self-motivated overachievers who require little push to succeed, those who shine with leadership, and those who may not be…

Most resumes or applications received will not fit the job description that is posted. It is up to the practitioner to decide whether to reply to these applications. An example of a generic reply is, “Unfortunately your application does not fit this type of job.” It is up to the employer to weed out the best candidates that should be brought in for an interview.…

Employees are essential for building a strong and resilient company — there are no ifs, ands, or buts about that. A spa’s team members collectively form the firm foundation upon which growth is possible. Without them and their knowledge, skills, and talents, it’s impossible to survive, let alone thrive. The people and teams behind the scenes and on the front line, are all an integral…