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DERMASCOPE The authority on professional skin care

Seasonal Stash: Retailing Throughout the Year

Written by Karen Asquith

If this last year has taught skin care professionals one thing, it is the importance of retail sales. For many that were hesitant or simply procrastinating on setting up an online store, it suddenly became a necessity for survival. Hands-on on spas quickly became a virtual spas, offering skin analyses, product recommendations, and “how-to” skin care classes on various interactive platforms. Now that most spas…

Published in Business

Packaging Pursuit: Corporate Responsibility & Conscious Consumerism

Written by Allison Turquoise Kent-Gunn

Sustainable packaging is a topic being discussed with increased frequency and urgency within the beauty industry. While the industry is projected to reach a whopping $510 billion in annual revenue this year, the immense growth comes with an environmental cost.1 Annually, the global beauty industry generates more than 120 billion units of packaging, the vast majority of which is single-use packaging that ends up in…

Published in Business

Sanitation Station: Devices for the Treatment Room

Written by Lexie Choate-Bewley

Skin care professionals are trained in proper sanitation and cleanliness protocols in school, and following those standards is part of everyday routines when taking clients and setting up spaces. While the guidelines set by the state board are a great starting point, providing clean conditions has become more complicated due to the current events of the world. With viruses and even the common cold becoming…

Published in Business

A Subject to Distinguish: Marketing Versus Science

Written by Catherine Atzen, MBA, CIDESCO, product developer ATZEN Superior to Organic Skin Care

Clients and professionals alike are exposed to powerful marketing machines to influence their purchasing decisions. Science is based on evidence, objective observation, measurement, and verifiable data. Scientists speak in a language that is science-based and free of marketing messaging. Marketing looks for patterns in the market and in customer behaviors to develop a marketing strategy to sell a company’s products. It uses analytical data as…

Published in Business

First Timers: Assisting New Waxing Clients

Written by Lindsay Miller

Waxing services may be intimidating to most as it is a personal care service that is often associated with pain. Many people shy away from being waxed and are afraid or unsure of what it will be like. It is important to address any fears that new clients may have of waxing and reassure them, so they are encouraged to come back. The current pandemic…

Published in Business