Skin care professionalsknow that providing exceptional treatments is only half the story. Successful professionals most often dialogue with clients on long-term and short-term treatment plans, at-home skin care, and even which products to use and why. They educate clients and get them to the “why” behind recommendations, then couple it with the client becoming empowered with knowledge on how to achieve the glowing skin they…
As licensed professionals in the skin care industry, there is a level of responsibility to deliver results and to make an impact on clients from the second clients arrive for their service to the moment they check out. How does a skin care professional ensure an impactful experience? It is all about the fluff. The fluff is the attention to detail that will set a…
2020 has brought no shortage of challenges for everyone. From business closures to the physical and emotional impact of COVID-19; everyone is certainly in a challenging business environment. As primary leaders within spas and businesses pivot, how can they build sustainable business practices that will guide them through the coming year and give sustainable results for years to come? FOCUS ON CUSTOMERS It is easy…
It is the taboo word – sales. This is a word that can make any service provider feel uncomfortable. Most skin care professionals never want to come off as a salesperson, because they are not – they are aestheticians. An aesthetician who has a high success rate of skin care transformations has expertise in the treatment room and the clients’ commitment to a homecare routine.…
The importance of a digital presence in 2021 is necessary now more than ever. Let’s break it down into three easy ways to begin or improve your digitalpresence. PICK ONE Seriously, just pick one form…

October 2021

Business Blogs

Brands of the Month

  • DMK Skin Revision Center
  • Alexandria Professional
  • Celluma by Biophotas, Inc