As COVID-19 continues to impact the industry, spa professionals are hustling to find exciting new strategies to capture lost service revenue. Across the country, express-service menus have popped up as well as virtual treatment solutions, that encourage sales enhancements while helping clients on a budget who are uncertain about their financial future. Clients want to continue to treat themselves with cost-effective spa treatments and products.…
Confidence in and out of the treatment room is important. Skin care professionals need to be skilled in their craft. They need to know about skin types, products, and ingredients, but after all the technical skills are mastered, skin care professionals need to remember that they are in control of the treatment room. The confidence should exude from within, and that is what keeps clients…
With carved pumpkins, haunting music, and ghosts in the shadows, Halloween is quickly approaching. October is the perfect time to scare up some extra profits for any spa’s treat bag. Get creative and put together treatment specials that play off all aspects of Halloween. For example, spiderwebs and spiders are an integral part of this holiday’s decorations, so promote spider vein treatments. Add a special…
Welcome to October’s Go Pink. Changing weather means autumn is in full swing with warm days, crisp nights, and pink ribbons. This makes for a great marketing opportunity with Breast Cancer Awareness Month. It’s time to Go Pink and raise awareness of one of the leading causes of death in women, breast cancer. According to Cancer.org, about one in eight (12%) women in the United…
This year, more than ever, media coverage and attention are given to pitches that are timely and newsworthy. COVID-19 has dominated the headlines since March. In June, stories of protests added to the crowded news cycle. Now, the presidential election – and the accompanying coverage is in full throttle. Without tying a pitch into what’s going on in the world, it stands a big risk…

November 2020

Business Blogs

Brands of the Month

  • GlyMed Plus
  • Skin Blends
  • DMK Skin Revision Center