Day spas in America are doing well. They combine services and offer the busy client more than one option for beauty treatments. Most spa owners understand the need for professional liability and property insurance, but there are also some general liability issues that spas have. Some of the largest claims paid relate to water. While a small beauty salon that cuts hair might not have…
Remember when your greatest wish as a new aesthetician was to have a full appointment book? I certainly do! It seemed like an almost impossible fantasy in those early years of my new practice. Then, gradually and with patience, my clientele grew until I was forced to create a waiting list for clients I would otherwise have to turn away – unable to see them…
Growing your business isn’t easy. Without the right marketing strategies to fuel growth, building a profitable business can be extremely challenging. Identifying the right channels to market your business will help you to reach the market that you are targeting and do it in the most cost-effective way. As a business owner or an aesthetician looking to grow your clientele, it is easy to become…
One of the biggest challenges a new aesthetician will have is how to market themselves as a new skin care professional. While in school, most of the marketing and advertising is done for you – although, now, many schools are putting together programs training students to start building their clientele while they are learning. But what happens when the security and hand holding is over?…

Renew MD Medical Spa and Aesthetics

Written by DERMASCOPE Magazine
Renew MD is a physician-operated and owned, full service medical aesthetics spa providing personalized, high quality services in a relaxing and friendly environment. Dr. Sherry Alexis Gordon, M.D., F.A.C.S., and her dedicated team members offer everything from laser facial rejuvenation, acne therapies, and microneedling to body shaping and fat reduction, PDO thread lifts, and vaginal laxity treatment. Chemical peels, dermaplaning, and luxurious hydrodermabrasion are performed…
From Groupon and Living Social to BOGO discounting and expensive mailers, there is no length we wouldn’t travel to fill our books. Our generous marketing efforts often result in collecting expired offers that won’t even cover the cost of the campaign. In a quickly evolving market, we must strive to maintain credibility, which means branding ourselves in a way that attracts clientele that is reflective…
The savvy consumer knows they have options when it comes to purchasing skin care products, and those options may or may not include your establishment. So, the question is this: what can you do to make clients want to purchase their products from you? Aside from being a really, really great salesperson, the answer is simple. Sales are most often generated by the way in…
As the last quarter of 2019 approaches, this is a perfect time to think ahead and start planning for 2020. Having a solid marketing plan each month will provide spa professionals and their teams with a blueprint to follow, so that they are more apt to reach the goals they have established for their business. This approach is proactive and will help establish focus, consistency,…
Setting operating hours for a business can seem a daunting task. No one wants their therapists or sales professionals just hanging out doing nothing while they wait for clients. On the other hand, a spa owner does not want to lose the opportunity to grow their business. ASK OTHER LOCAL STORES Ask other businesses in the area what their traffic pattern is like. What is…

It’s All in the Presentation: Determining Personal Style

Written by Karen Asquith, director of training at G.M.Collin Skincare
Does personal presentation affect success? Skills should outweigh personal presentation when it comes to overall success right? Although it seems as though competency should have more value than personal presentation, unfortunately it does not. Personal presentation has an impact on everyone we meet. Their perception of our competence, personality, intelligence, and trustworthiness are all decided from that first glance. It is important to understand and…
Let’s face it, working in a spa is hardly ever boring. No two days are the same. Tuesday might be low key and quiet, but the next day could be a train wreck of mis-scheduled clients and no shows. It’s a mixed bag for sure. The same can be said for co-workers. As someone who has been in the industry for over a decade, I’ve…

Spa Personalities: 9 Problem Client Types and How to Handle Them

Written by Terri A. Wojak, L.E., NCEA Certified
As aestheticians work in a service driven industry, they must communicate with clients and consumers on a regular basis. Most clients are a pleasure to work with but, every now and then, a professional may run into a client who can make their job somewhat difficult. In order to continue making their business thrive, they must learn how to deal with problem clients. The following…
Every professional has had them: clients who have a million and one questions about the latest trends in skin care as soon as their facial session begins. They, then, proceed to tell the professional what peel and facial they need and want for their skin, despite any contraindications that would clearly indicate their know-it-all request was not the right approach for their skin.
Most professionals have heard that it costs 11 times more to find a new client than it does to retain an existing one. If this is true, why don’t professionals spend at least twice as much time working to keep existing clients happy to avoid the costly mistake of client turnover? Client retention is one of the most important metrics that every professional skin care…

Estie Self Care: 6 Tips to Practice What You Preach

Written by Lauren Snow, L.E., founder and owner of Lauren Snow Beauty
Aestheticians and service providers will agree that what makes the aesthetics profession extraordinary is the high level of physical and mental readiness that is required. In addition to meeting clients’ needs, on-going advanced education and the increased use of social media to grow a business can lead to stress, exhaustion, and anxiety. Many individuals live in a work-life culture of busy is better, but what…

6 Ways Aestheticians Hamper Their Own Financial Success

Written by Darcy Debernarde, L.E., COE, CCRT, CPDA
When it comes to growing a thriving skin care business, often, aestheticians can be their own worst enemy. Here are six common ways skin care professionals tend to hamper their own success. NOT ACCEPTING CREDIT CARDS Let’s face it, clients are more likely to do business if the professional accepts the form of payment that offers them the most convenience and flexibility. According to Visa,…
When designing and planning verbal and non-verbal communications with clients and prospects, messaging must be shaped so that the newest client will comprehend and not be overwhelmed and the oldest client will stay interested and pay attention to what is being conveyed. And, all this must be one while ensuring that the words, either written or spoken, are considered organic and personal. Communication with clients…
Results are everything. In the aesthetics business, this is especially true. If clients are not seeing smoother, firmer skin as a result of services, they will not keep coming back for more. But, this is just step one. Seeing great results or simply talking about them is only part of the picture. If a professional want to grow their business, then they also have to…
What’s more important than attracting a new aesthetics client? Keeping that client. And, what’s even better than rescheduling clients? Rescheduling them to come back more often. The more frequently clients visit, the more income you can earn from those extra visits, and who doesn’t want that? But, how do you convince people to add additional appointments without giving the impression that you’re simply trying to…

Learning After Licensure: 7 Questions to Ask Yourself When Picking a Path

Written by Denise Gaston, L.E., CIDESCO Diplomate
The skin care industry is on an upward trajectory with no signs of slowing down. Enrollments at beauty schools are up and it seems like everyone wants to be an aesthetician. Multinational companies are buying up professional skin care brands to deepen their portfolios and cash in on the skin care craze and new product lines are being launched almost overnight. Indie brands are disrupting…

Round 6: Accept Adversity

Written by Delilah Matos
Unfortunately, adversity is something we all will face in our lifetime. It can present itself in many different forms, such as failure or rejection, and can carry a negative vibe that feels like punishment or defeat. We have all experienced being punished for failing. Think back to the first time you received a bad test score. It likely taught you, from an early age, that…

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