Sweet Water Day Spa opened in 2004 and is housed in a renovated old farmhouse that sits on a hill overlooking the New Meadows Marsh in the quaint New England…
Great customer service is the cornerstone of any business – keeping clients happy with their services and overall brand will keep them coming back. Customer service now goes well beyond…

Giving Back to the Community

Written by Heather Kreider, R.N.
Helping those in need feels undeniably good and fulfilling. For businesses, long gone are the times when giving was just about the bottom line and getting tax breaks at the…
Social media is one of the most confusing subjects that any spa owner or manager deals with on a regular basis. For many spa owners, the general topic of marketing…
Offering everything from a blow dry bar and premium facial and body treatments to thalassotherapy, the award-winning Trés Auraé Spa is the premier destination for top spa services in the…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You have already done the heavy lifting. You created the perfect job description and scoured the…
Set in a luxurious 70,000 square-foot integrated wellness space surrounded by views of the Atlantic Ocean, the Spa at Carillon Miami Beach offers an empowering approach to treating the mind, body,…
Have you ever had the experience of walking into a spa and feeling uneasy? You could have been thinking, "Why am I feeling uncomfortable? What's going on here?" Even if…
In the spa, retail product sales typically contribute between three and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology the spa…
Incorporating a teenage menu in the spa is a great way to add clientele. While the parents, grandparents, and other family members are receiving their services, their accompanied teenager will…
Welcome to 2017! Are you one of the 53 percent of small businesses that make New Year's resolutions? More than half of business owners say they are more likely to…
Owning and operating a day spa is an enormously satisfying career for many men and women. The opportunity to improve the well-being of so many people can be enormously gratifying.…
Astra Salon, whose name is Latin for "star," has a mission to create an atmosphere that invites clients in and wraps its arms around them. The client's comfort and satisfaction…
In today's modern and ever-changing world of cosmetic technology, skin care professionals are required to understand the skin from a cellular and scientific perspective. Professionals and clients understand the advanced…
The majority of students currently in aesthetic schools are focused on working in a medical setting, although the perceptions are sometimes unclear. There are many benefits to having skin care…
Missed opportunities happen even to the best spas. They happen every day and skin care professionals often do not realize how many there are until the missed revenue is more…

Improving Sales Through Education

Written by Rhonda Allison, L.E., founder and CEO of Rhonda Allison Cosmeceuticals
 For most people, sales is often perceived as being sold something at all costs, whether it is needed or not. As such, most skin care professionals find selling to be…

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Featured Company

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Business

  • Do I Need What I Want?
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AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...