10 Things about Product Labels

Written by Beth Kenerson, managing director of the Esthetician Success Lab™
Cosmetic labeling can be a dimly lit rabbit hole of ifs, ands, and buts, particularly if skin care professionals are getting better acquainted with ingredients, product formulation, and regulatory language. In addition to the actual words on the label, there is a laundry list of ‘back of the house’ requirements to be taken into consideration long before the product takes its place on the spa’s…

Create an Express Bar Experience for Teens

Written by Lydia Sarfati, President and founder of Repêchage
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that high school students in the 2010s reported more difficulties, such as trouble sleeping, thinking, and remembering and shortness of breath; they were also twice as likely to have seen a professional for mental health concerns…
Anyone with modest experience setting and pursuing goals can confirm that unexpected obstacles are part of the process. These obstacles often represent delays, detours, forks in the road, or even a potential dead end to the pursuit of goals. An established set of priorities allow professionals to maneuver past these obstacles and minimize distractions.
Red Mountain Resort’s Sagestone Spa & Salon showcases a finely-tuned therapy menu that provides rejuvenation and restoration. Through the continued development of new experiences and treatments, Red Mountain, with Sagestone Spa, is frequently recognized as a go-to resort for adventure, fitness, and wellness in the Southwest.

Understanding Spa Product Labels

Written by Heather Kreider, L.E., R.N.
Spa product labels need to be more than just pretty; they also need to comply with regulations, specifically those set forth by the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA). The Federal Drug Administration (FDA) enforces these laws, and since it considers all bath, body, and skin care products “cosmetics” (products created to cleanse or beautify),…

5 Ways Humor Can Boost Your Business

Written by Boldijarre Koronczay, president of Eminence Organic Skin Care
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who must get along with people all day long and get a lot of things done! Humor could be the secret to a more effective, efficient, and fun work day.
Why should I keep training my employees when they quit so quickly afterwards?” This is an often heard and, on the surface, reasonable response from spa managers when asked how well, or often, they train their staff members.
Spa owners and managers face daunting challenges and difficult decisions every day that affect how well their spas can compete with their competitors. From hiring staff and meeting budgets to managing inventory and a multitude of other ongoing tasks, spa owners and managers have a lot on their plates. The most critical responsibility that skin care professionals must fulfill is deciding which products will best…
Tribeca Beauty Spa, downtown New York City’s destination for beauty and pampering, is located in the heart of the Triangle Below Canal (TriBeCa) neighborhood. The spa has been a favorite in the area among celebrity clientele, locals, and tourists for the last decade.
Choosing the Best Chemical Exfoliant for Each Client Chemical exfoliants have been some of the oldest, most recognizable, and helpful cosmetic ingredients in skin care and their popularity and usefulness has not yet diminished. They remain one of the most reliable methods for skin resurfacing and improving the overall appearance of the skin as they continue to be highly sought after as the “miracle” for…
New Jersey’s award-winning salon and spa, Bangz Salon and Wellness spa, is in Montclair, New Jersey and has an expansive array of spa services that include massages, facials, waxing, manicures, pedicures, makeup, skin care, and more. Bangz Salon and Wellness Spa is highly regarded for its award-winning professionals and state-of-the-art spa services. The spa provides its customers with a highly-regarded rewards program, as well. Programs…
How to use technology for special events to increase engagement, sales, and loyalty Offices, spas, and clinics looking for new and exciting ways to attract and retain clients do not need to look further than the skin imaging technology available today. In a competitive market filled with products and treatments that promise positive results, skin imaging enables meaningful and realistic consultations that empower service providers…
Like many business owners, I have tried just about everything over the past decade when it comes to marketing. When I consider how and where I have spent my advertising dollars (including television spots; print advertisements; pay-per-click internet advertising, such as Google Ad Words; networking groups; and Groupon or Living Social deals), the biggest return on my investment has been, without a doubt, throwing parties…
  Holiday seasons are a great opportunity to revamp and redirect focuses onto certain treatments and products in order to drum up extra sales, as well as keep clients engaged. During the holiday seasons, more people are on the prowl, scouring retail business trying to find unique gifts to give to the ones they love. These special times of year are also times for spa…
With today's competitive spa industry, it is essential to have an up-to-date and modern website that clearly represents the business and all services offered. Skin care professionals are in the field of making clients feel and look beautiful; the website needs to reflect that. A clean design that is visually appealing and easy to navigate will attract new clientele and keep existing clientele coming back.
Running a service business without an effective retention marketing plan is like filling a bucket that has holes in the bottom. A company with a low retention rate will spend too much time and money working on acquisition to make up for lost business. In fact, it costs six times more to acquire new customers than it does to retain existing customers.1 Furthermore, returning clients…
The Miami International Congress of Esthetics and Spa tradeshow is here! Stop by these booths to see the latest products from industry leaders.
I ncreasing revenue is important for skin care professionals and their business. Sales are not always skin care professionals’ strongest suit, but incorporating smart marketing strategies can help them and their staff increase revenue by attracting new clients, retaining existing clients, and upselling.
One of the first things I tell attendees at any of my presentations about digital marketing is that it is very similar to dating! Many attendees laugh, a few agree, and some roll their eyes. How can I possibly relate digital media to the complex world of dating? My famous opening line is, “If you’re the kind of person who would take an engagement ring…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Before attempting to figure out how to draft a contract, it is important to understand what a contract really is. A contract is a written or spoken agreement, especially one concerning employment, sales, services, or tenancy that is intended to be enforceable by law. In the old days, a simple handshake…
Sales are never easy. Torn between the desire to please clients and make money, skin care professionals often appear needy or too aggressive if they do not practice a well thought out selling strategy. How can professionals do that?

Featured Company

  • Professional Program Insurance Brokerage / PPIB CorpProfessional Program Insurance Brokerage / PPIB...Description: The medical spa industry has been enjoying an explosive growth in both popularity and the number of spas now in operation. This huge growth has led medical spas to now seek insurance for their service needs. Taking into consideration the many services t ...

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  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...