Going solo in aesthetics is a massively critical time. Whether a business is being led by a newly licensed skin care professional with big dreams or one who feels ready to stop working for others and venture out alone, the path professionals are embarking on may take them well out of their expertise. The motivations for opening a solo practice may vary from the prospect of making as much money as possible to avoiding the creative limitations of conventional employment, but the responsibilities will remain the same, potentially far from what the entrepreneur may have wanted to take on initially. In other words, welcome to the world of business. It is far, far easier and more likely for a business to fail than to succeed, but that has not stopped countless hopefuls from investing time and money in the game for a chance to come out as a winner.
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Douglas Preston’s career spans over 40 years in professional aesthetics, technical education, and as a developer of new skin therapies. Preston’s age management treatment methods are in use throughout the United States, Canada, Australia, New Zealand, Hong Kong, and beyond. He is the inventor of the Preston Comedone Rxtractor, a unique acne treatment tool favored by skin care professionals around the world. In 2022 Preston was inducted into DERMASCOPE Magazine’s Academy of Legends. His beauty industry articles have appeared in DERMASCOPE Magazine, Spa Management Journal, MedicalSpa Magazine, American Spa, BeautyNZ, and others. Douglas Preston now practices aesthetics independently at Preston Skin Center in Los Gatos, California.