The medical spa and aesthetics industry is a constant deluge of new treatments, players, and information. The abundance of knowledge and research required to keep up with the industry can make it hard for patients to educate themselves about treatments and protect themselves from bad actors in the industry trying to cash in. With so much good and bad information out there, it is up to industry professionals to help patients sift through the fog and equip them with the best information possible.  

It is essential to make an effort to be the best patient advocates possible both when treating patients and through educating patients so they can protect and advocate for themselves. Applying treatments ethically means being transparent with patients and helping them understand how the treatments they are receiving will help them feel better in their skin.  

KNOWING BETTER 

The biggest issue for professionals in the medical spa industry is a tendency to isolate themselves in the aesthetics side of things. Focusing too much on aesthetics often comes at the expense of being less well-versed and concerned with traditional medicine. Being unable to discuss some traditional medical issues with patients is a problem because patients want to be able to connect what their providers are doing with what their primary care doctor does. 

Tanna Donalson, PA-C, is the chief executive officer of Redbud Medical Spa in Denver, Colorado. She has been practicing medicine for over a decade and is an expert in restorative treatments such as skin and vaginal rejuvenation treatments.