Men and self-care are not two words that are often used in the same sentence. In fact, when envisioning what self-care looks like, it typically involves women relaxing at a spa with maybe a glass of wine in hand. While this imagery does not often resonate with the modern man, self-care for men is an important selling point when it comes to marketing towards male…

Although a skin care professional’s first instinct is to offer solutions to their clients’ specific skin concerns, they must first learn to listen and assess their needs and budget. The art of selling should come with an educational twist. For spa owners, this begins by educating the staff and clients. Business is all about sales and considering the options to make sure retail sales are…

Any new skin care innovation is met with great excitement for industry insiders. For every new topical ingredient innovation, there is a host of skin care fanatics at the front of the line. On the other hand, taking a chance and trying brand new skin technology can be met with trepidation from clients. Finding something that works often means being reluctant to make the change.…

Appointment scheduling system, point of sale, and confirmation e-mails are all examples of how the skin care industry has successfully implemented technology. The management of these technology systems has allowed skin care professionals to maintain their current book of business. However, consider dreaming bigger in the beauty space by becoming digitally dangerous. With the simple implementations of text message marketing, e-mail campaigns, chairside check-in and…