Wax is wax, or so it has been said by many beauty professionals over the years. In theory, that statement does make a lot of sense. After all, most waxes have pretty much the same ingredients, so they should all provide the same results. However, this is not always the case. {mprestriction ids="3,4,5,26,18,6,7,8,9,14,18,43,44"} CHOOSING A WAX BRAND It is important to remember that just because…

A unique and unusual aspect of the beauty industry is the field of mortuary makeup. Most likely, an individual’s first exposure to this specialty was at a funeral, which can be shocking given the circumstances, especially when the finished look appears thick and unnatural – plastic like. For licensed professionals interested in this career, there are specialized courses in mortuary makeup, often referred to as…

Affecting approximately 65% of African Americans, 52% of Hispanics, and 47% of Asians, post-inflammatory hyperpigmentation is one of the most common pigmentary disorders occurring amongst skin of color clients.1 Melanin-rich skin types are at higher risk of developing post-inflammatory hyperpigmentation due to the overproduction of melanin that this population tends to experience following the initiation of inflammatory processes, injury, or trauma. {mprestriction ids="3,4,5,26,18,6,7,8,9,14,18,43,44"} Practical treatment…

American society is quickly becoming more diverse. As any society changes, so must the marketing efforts of the businesses that serve that society. Specifically, the increasing diversity of society will require those in the aesthetics industry to market goods and services in as inclusive a manner as possible. {mprestriction ids="3,4,5,26,18,6,7,8,9,14,18,43,44"} MARKETING METHODS One of the first contact points a client has with a business is…