Do: Change razors on a regular basis. The closest shaves are a result of sharp blades. Clients should be changing their razors at the first sign of dullness in order to avoid unnecessary pulling, nicks, and irritation.

Using Conversational Marketing to Build and Maintain Client Relationships

Written by Bob Fabbio, CEO and co-founder of eRelevance Corp.
Successful skin care professionals have begun to leverage automated conversations into their marketing to more deeply engage clients, improve loyalty and increase revenue. If a professional's marketing is one-way, they are missing an important opportunity to be a better provider and growtheir business.

The Business of Waxing

Written by Annette Hanson, founder and president of Atelier Esthetique Institute of Esthetics
Waxing is one of the most sought-after services in the beauty industry. There are specialized waxing facilities across the country to meet the growing demands.

Teaching Clients to Apply and Store Essential Oils

Written by Peter Friis, CEO of ESSIO Shower
While at home, it is important for clients to apply essential oils properly to avoid adverse reactions as essential oils are pure, potent liquids that can irritate the skin if they are not applied correctly.
Every day, I cleanse and tone my skin. I also balance, nourish, and protect it.

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