Using Conversational Marketing to Build and Maintain Client Relationships

Written by Bob Fabbio, CEO and co-founder of eRelevance Corp.
Successful skin care professionals have begun to leverage automated conversations into their marketing to more deeply engage clients, improve loyalty and increase revenue. If a professional's marketing is one-way, they are missing an important opportunity to be a better provider and growtheir business.

The Business of Waxing

Written by Annette Hanson, founder and president of Atelier Esthetique Institute of Esthetics
Waxing is one of the most sought-after services in the beauty industry. There are specialized waxing facilities across the country to meet the growing demands.

Teaching Clients to Apply and Store Essential Oils

Written by Peter Friis, CEO of ESSIO Shower
While at home, it is important for clients to apply essential oils properly to avoid adverse reactions as essential oils are pure, potent liquids that can irritate the skin if they are not applied correctly.
Every day, I cleanse and tone my skin. I also balance, nourish, and protect it.

Teenage Makeup Application

Written by Michelle Richardson, L.E., professional makeup artist and co-owner of California Makeup Academy-Training Center
PREPPING THE FACEAdolescence is the perfect time to adopt a good skin care regimen as this is the time that breakouts are most likely to occur. Teenagers need to know the proper steps and products to care for their skin. The most important part of a beautiful makeup application is a clear, smooth complexion.

Skin Care Blogs

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