Five Steps to Securing Affordable Funding

Written by Evan Singer, president of SmartBiz
By 2018, the United States skin care market will reach nearly $11 billion. Spa owners that are ready to take their business to the next level may find that small business funding is a great place to start. Whether the skin care professional needs to purchase new equipment, hire additional employees, increase marketing, or refinance a high interest debt, cash flow is vital to any…

The Great Divide: How to Separate Eyelash Extensions

Written by Sophy Merszei, CEO of NovaLash, Inc.
Of all the skills an eyelash extension artist must master, separation is arguably the most important. Not only does separation ensure that every natural eyelash is free to grow and stay healthy, but it also ensures that every eyelash gets bonded. The very process of separating the eyelashes serves to fluff up the extensions and make them look more aesthetic.
Consumers are constantly bombarded by global corporate brands with marketing claims and media hype that promise much and deliver very little. Skin care professionals are highly skilled at skin analysis and the recommendation of clinical-grade products that contain active ingredients that actually make a difference.
While clients should be wearing sunscreen all year round, many of them do not take sun protection seriously until the start of summer, when outdoor activities prompt them to slather on products with SPF. Although clients may be tempted to grab the first sunscreen they see, they should put as much consideration into the type of sunscreen they buy as they do other skin care products.

10 Things About Body Wraps

Written by Jeri Ross, M.P.H.
Body wraps have been around for centuries and there is a good reason why this profitable service continues to grow in popularity. Wraps are relaxing, non-invasive, and provide holistic benefits, including detoxification, anti-aging skin rejuvenation, and cellulite reduction.

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