Customers spend more with businesses they are loyal to, and according to a report by Fundera, 56% of customers said they are more loyal to brands that understand them.1 Considering more than half a business’s revenue typically comes from existing customers, overlooking how to continually deliver personalized experiences online and in-store, could be negatively impacting growth. But achieving true personalization and loyalty has become increasingly…
Make first impressions count by dressing to impress for a desired job to help make that dream job a reality. While there may be different opinions regarding the time it takes to form a first impression, it is certain that one’s appearance plays a role. It is important to consider the image one hopes to portray and ensure that it aligns with their professional goals.…
The past two years have been anything but predictable, especially in the aesthetics industry. So, the question on everyone’s minds right now is, what does this year hold in aesthetics? {mprestriction ids="3,4,5,26,18,6,7,8,9,14,18,43,44"} TECHNOLOGY ADOPTION Technology has taken over most industries. In beauty, today’s many latest technological and product innovations are refreshed versions of things that have been around for decades. With many new European devices…

City Slicker: Urban Living & Skin Health

Written by Lila Castellanos
City living offers a multitude of benefits, including proximity to facilities and services, strong job markets, the opportunity to engage with a local and diverse community, and walkability and public transportation. However, there are downsides to urban density, which can have a direct result on skin health, as skin is one of the main targets of pollutants and ultraviolet ray exposure. {mprestriction ids="3,4,5,26,18,6,7,8,9,14,18,43,44"} AIRBORNE POLLUTION…
Today’s cosmetic packaging market is a $26 billion a year industry, on track to surpass $30 billion by 2025. One of the great ways for a spa to add some additional value to their client base is through private labeling ready-made formulas, or through the development of their own product line to retail. If they are pursuing the latter, one of the key components will…

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