Busy spa owners and aestheticians running their own businesses have a lot on their plates and marketing is not usually high on the priority list. Given their focus on serving clients and managing staff, these business professionals oftentimes do not even realize they are either not achieving the minimum marketing necessary to thrive or focusing on the wrong kinds of marketing to be effective. Marketing…

Crow’s feet, brown spots, and wrinkles are all classic signs of sun damage, yet most people think they are part of the unavoidable cost of getting older. It is not hard to see why. In the United States, there is a definitive tanning culture.

Humans have gravitated toward the use of salt therapy for millennia, with formal halotherapy resorts being documented in Poland as early as the 12th century. Considered a form of alternative medicine by western standards, it has a long and storied history of healing.

Paraffin treatments are a luxurious and profitable add-on treatment to manicures and pedicures. A natural emollient, paraffin offers guests instant gratification with improved skin elasticity and softness.