Niching Down: Finding a Place in the Industry

Written by Shawna Rocha
Niching Down: Finding a Place in the Industry
A niche market is a focused, targetable portion of a larger market, selling specialized products or services. Niche markets have their own demands, preferences, needs, and identity. Establishing a niche market helps businesses gain competitive advantages and identify their target audience. Finding a niche can be based on many factors, such as geographics, psychographics, demographics, price, quality, and specific areas of expertise. WHAT IS THE…
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Device Distinctions: Near-Infrared Light Therapy

Written by Denise Ryan
Device Distinctions: Near-Infrared Light Therapy
With various light therapy devices flooding online shopping channels and the plethora of misinformation available on the internet, it is time to define what LED light therapy really is, specifically near-infrared light therapy (NIR) and its therapeutic effects on the body. {mprestriction ids="3,4,26,18,6,7,8,9,14,18,43,44"} THE ABCS OF NEAR INFRARED LIGHT One of the easiest ways to explain infrared light therapy is to think of it as…
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The Over-Exfoliation Epidemic: A Culture of Misuse

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The Over-Exfoliation Epidemic: A Culture of Misuse
Many professionals can think back to a time before they accumulated their perspective knowledge surrounding skin, enough to remember a time when they were taught that exfoliation is the key to good skin. It seemed to be the answer for anything plaguing skin, whether acne, pigmentation, or combating aging skin. Unfortunately, this concept became not only abused within the professional realm, but it also made…
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Cycle On: Birth Control & Skin Health

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Cycle On: Birth Control & Skin Health
Before discussing birth control, it is important to understand the female hormone cycle. The average female hormone cycle lasts about 28 days, with the menstrual cycle taking place roughly between days zero and seven and ovulation occurring around day 14 or 15. The three main hormones involved are testosterone, progesterone, and estrogen. Testosterone is highest during the menstrual cycle while estrogen and progesterone are lower.…
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Man Enough: The Evolution of Male Skin & Skin Care

Written by C.R. Cooper
Man Enough: The Evolution of Male Skin & Skin Care
 “Skin care is for women.” “I’m not interested, thanks. I’m a guy.” “As a dude, why would I use skin care?” Do any of these phrases sound familiar? More than likely, yes. But make no mistake, this is no longer the general consensus across the board. Cultural attitudes towards male skin care and grooming are evolving. Since the onset of the pandemic, men’s interest in…
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