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The world of aesthetic medicine is becoming more and more competitive. As commercial beauty stores begin to sell product lines to bigbox stores, an increased need for medical-grade products will rise. This increases the pressure on skin care product sales and profitability at many medical spa practices.Big box stores offer a wider distribution of the product lines they carry, which makes them more accessible to…
Adapting to social distancing guidelinesis necessary for the survival of your spa business. The aesthetics industryhas transitioned very quickly into evenhigher standards of sanitation, setting new benchmarks for health and safety. Your ability to adapt and then communicate your realignment means the success and growth of your career. OneLocal, a marketing firm, conducted a survey, asking over one thousandclients what they want in the future …
Being a spa or aesthetics practitioner is an inherently intimate career choice and one that bears intrinsic responsibility. Skin care professionals see clients sometimes at their most vulnerable and are entrusted to maintain client safety while at the spa. This is even more apparent due to COVID-19. The agencies that are responsible for creating guidelines within the industry help practitioners assume this responsibility with pride.…
When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand or spokesperson interesting and engaging? • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} These things are important…
Spa sanitation has been one of the hottest topics in our industry in recent memory due to COVID-19 concerns. It affects everyone, literally. Remember the panic when you couldn’t find toilet paper? This is now happening with cleaning supplies. On top of that, is the effects these products have on the environment. With unprecedented supply chain issues, and priority positioning of disinfectants in hospitals, it’s…

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Erin Cooper and 46 others have joined the group The Independent Esthetician 2 weeks ago
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