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When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand or spokesperson interesting and engaging? • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} These things are important…
Spa sanitation has been one of the hottest topics in our industry in recent memory due to COVID-19 concerns. It affects everyone, literally. Remember the panic when you couldn’t find toilet paper? This is now happening with cleaning supplies. On top of that, is the effects these products have on the environment. With unprecedented supply chain issues, and priority positioning of disinfectants in hospitals, it’s…
Nobody likes a cluttered and unorganized workstation, especially clients. Although everything inside of a spa may be clean, the clutter and lack of organization alludes to an unkept and unsanitary treatment room. Not only does having an unorganized spa or treatment room make clients feel uncomfortable, but it also reflects poorly on the skin care professional. This is not appealing to clients, especially when they…
This year, more than ever, media coverage and attention are given to pitches that are timely and newsworthy. COVID-19 has dominated the headlines since March. In June, stories of protests added to the crowded news cycle. Now, the presidential election – and the accompanying coverage is in full throttle. Without tying a pitch into what’s going on in the world, it stands a big risk…

Five Steps for Driving a Culture

Written by Lynelle Lynch
Author and legendary marketer Seth Godin may have best summed up the definition of a brand. Godin noted, “A brand is the set of expectations, memories, stories, and relationships, that, taken together, account for a consumer’s decision to choose one product or service over another.” Developing and growing a strong brand is one of the most valuable investments any business can make. And it’s especially…
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Role Of Social Media In Communication And Branding

When you are launching a new product or service, you would require tools or methods to reach an audience through a variety of platforms. In this...

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