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Five Steps for Driving a Culture

Written by Lynelle Lynch
Author and legendary marketer Seth Godin may have best summed up the definition of a brand. Godin noted, “A brand is the set of expectations, memories, stories, and relationships, that, taken together, account for a consumer’s decision to choose one product or service over another.” Developing and growing a strong brand is one of the most valuable investments any business can make. And it’s especially…
Well, everything and nothing – some logos are exactly what the product is, and some are hybrid zingers that hit the right spot in your brain. Example – Zappos! Fun to say right? Where did it come from? It is the Spanish word for shoes “Zapatos” with an extra “P” for effect and dropping the “T” to make it fun and speedy to say. {mprestriction…
When you watch television news and talk shows, do you think to yourself, “I would love to be on television” or “I would be terrified on television” Most of my clients agree with the latter. However, after that first appearance, they nearly always say the segment went quickly, easily, and was fun. Going on-camera is worth the effort for the local and regional exposure, timeliness,…
When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles are not one-size-fits-all. It takes creativity, connections, and experience to know where and how to pitch stories. This article is the second in…
We have revered cleanliness as the highest form of self-respect since ancient times. Keeping your treatment room and trolley clean are among the best and easiest ways to show respect for clients and yourself. Familiarizing the basics is necessary for a an effortlessly functioning treatment room. In addition, utilizing a sanitary maintenance area will reduce trolley cleaning time. Organization will aid in the reduction of…
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Marketing + Business Growth

The end goal is surely more clients and increased sales, but how do we make it happen? There are so many different marketing strategies for growing...
Elvis Anderson created a new group 3 weeks ago

Marketing Spa

The end goal is surely more clients and increased sales, but how do we make it happen? There are so many different marketing strategies for growing...