Booking appointments in a spa is a crucial element to generating revenue and optimizing each professional’s time. More appointments on the books means more business. More advanced artists are able to service more clients in a given shift, maximize retail sales, and drastically improve client retention. By rotating several highly trained makeup artists on the schedule, you will immediately see a lift in revenue. However,…

Getting Over Guilty: Selling Products to Clients Featured

Written by Shelly Steadman
Show of hands if you hate trying to sell clients retail products? There better not be a single hand waving in the air. Homecare is essential to good skin. Without it, anything you do in a treatment room is a waste of time. So, why do most aestheticians and hairstylists abhor the thought of recommending retail? I have a theory, well, I have three, actually…
If you’re an avid skincare maker or consumer of small batch, artisan skincare products, I’m guessing that you’ve heard of ultraviolet glass bottles. This is a special type of glass that many natural formulators use to maintain the integrity of their products. Though it’s really violet in color, it appears black, and it’s become the preferred packaging for many of my students and colleagues. Ready…

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