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DERMASCOPE The authority on professional skin care

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Enticing the Millennial Client

Written by Mara Shorr

Millennials are simultaneously gaining buying power in today’s marketplace and rising through the ranks as they age, potentially becoming a more popular target client base for your office. Born between 1980 and 1999, today’s millennials are seeking anything from fewer facial wrinkles and fuller lips, to a breast augmentation coupled with a Brazilian butt lift. So how do you entice this growing market into your…

Published in Top-Notch Spa

Why Body Language, Personal Presentation, and Communication Matter

Written by Briana Mckee & Leo Cardenas

Have you ever seen a movie where the actor nailed the part? Where you were so enraptured by their performance that you almost forgot they were acting? When you think back to that movie, how much of their ability to disappear into the character was based on the lines they said? How much of the performance was based on their mannerisms, their facial expressions, or…

Published in Body Talk

Content Creation is King: How and Why to use Content to Grow your Wellness Business

Written by Color Up Therapeutics

Does your business actively post on social media? Do you blog? Have an e-newsletter? How about creating videos about your spa or skin care practice? It’s likely you answered yes to at least one of those questions, and maybe all four. Guess what you are doing? Creating content. Now, more than ever, content is king. Why is content creation important? Your leads, clients, potential partners,…

Published in Spa PR Made Easy

Contamination-Free: How to Sanitize, Disinfect, and Sterilize Properly

Written by Brittany Facio

Proper disinfection practices are the cornerstone of a successful spa business. As professionals, it is our duty to protect the public we service, while also protecting ourselves and our business. The Centers for Disease Control and Prevention (CDC) has very clear outlines as to why and how we clean, disinfect, and sterilize our implements, workspaces, and tools of the trade. Along with the foundation of…

Published in Spic and Span Spa

Advertising on Social Media: Combining Organic Posts with Paid Promotions

Written by Kelly Conlan

For the past decade, businesses have been told that they need a presence on social media to be successful. Many companies follow this advice and create business pages on all the most popular social networking platforms. After countless hours of perfecting their brand image and crafting post after post, some begin to question if they will ever see a return on their investment. The truth…

Published in Websentials