Strike a Pose: Expert Advice on the Ins and Outs of a Successful Photoshoot

High-quality, professionally images are among the must-haves if you want to secure media coverage. So much so, that when I begin a relationship with a brand if they do not have an existing library of images, a photoshoot is scheduled within the first few weeks of our partnership. Of course, professional images are used for much more than PR. They are essential for websites, marketing…

Insiders’ Advice for Creating Events: Getting Media and Influencers Engaged with your Brand

It’s very likely that, in the “new” normal, you are working harder than ever before to get folks through the door. One way to do so, while also creating PR buzz, is by hosting events. As wellness professionals, it’s likely you have held events in partnership with product vendors and, should know the basics. Let’s expand on that and focus on planning events that bring…

The Camera Doesn't Blink: How to Master On-Camera Interviews – Part 1

When you watch television news and talk shows, do you think to yourself, “I would love to be on television” or “I would be terrified on television” Most of my clients agree with the latter. However, after that first appearance, they nearly always say the segment went quickly, easily, and was fun. Going on-camera is worth the effort for the local and regional exposure, timeliness,…

Choosing Your Platform: Part Two

When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles are not one-size-fits-all. It takes creativity, connections, and experience to know where and how to pitch stories. This article is the second in…

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