When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider:
- • What makes the brand stand out?
- • Is the brand or spokesperson interesting and engaging?
- • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing.
Want to read more?
Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer.