Business

Advertising on Social Media: Combining Organic Posts with Paid Promotions

Written by Kelly Conlan

For the past decade, businesses have been told that they need a presence on social media to be successful. Many companies follow this advice and create business pages on all the most popular social networking platforms. After countless hours of perfecting their brand image and crafting post after post, some begin to question if they will ever see a return on their investment. The truth…

Published in Websentials

Up for the Job: Finding and Vetting Potential Makeup Artists

Written by Amanda Azar Walsh

Booking appointments in a spa is a crucial element to generating revenue and optimizing each professional’s time. More appointments on the books means more business. More advanced artists are able to service more clients in a given shift, maximize retail sales, and drastically improve client retention. By rotating several highly trained makeup artists on the schedule, you will immediately see a lift in revenue. However,…

Published in Beauty

Are Ultraviolet Glass Bottles Worth the Price?

Written by Rachael Pontillo

If you’re an avid skincare maker or consumer of small batch, artisan skincare products, I’m guessing that you’ve heard of ultraviolet glass bottles. This is a special type of glass that many natural formulators use to maintain the integrity of their products. Though it’s really violet in color, it appears black, and it’s become the preferred packaging for many of my students and colleagues. Ready…

Published in Business

5 Easy Steps to Total Body Skincare

Written by Lira Clinical

One of the most common misconceptions in cosmetics is that skincare stops at the face. In reality, the effects of aging can be observed all over your body and most noticeably, in the upper arms, breasts, and buttocks. As soon as we turn 25, our bodies begin losing 1% of its collagen annually. If you’re doing the math in your head like we did when…

Published in Skin Care

Cannabis Complexion Connection

Written by Lira Clinical

By now, we have heard the many (potential) benefits of Hemp CBD. We have seen it everywhere, from the gas station to the pharmacy and even at your chiropractor’s office. Your neighbor’s mother-in-law had amazing results for sleep, your personal trainer has a CBD lotion that helps expedite muscle recovery, and your cousin’s best friend works for a CBD company that sells tinctures, dog treats,…

Published in Skin Care

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