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A large and active social media audience is important to almost every business. As a brick and mortar company, focusing your social media efforts on a local level is vital. No matter where a social media follower is located, an account is typically happy to have gained a new audience member. In terms of revenue generation, a distant follower of a local business is unlikely…
Working with aesthetic medical practices and medical spas across the country, one of the truest common denominators for areas of improvement is that of human resources. After all, your team can make or break the success of your business. At the helm of that team is the leader and if you’re reading this article, that leader is most likely you. Whether the title is manager,…
The moment a guest walks into your treatment room, it should be clean in such a way that they should feel as if they are the first person to be treated in your space. A great way to ensure this is to stay organized. By being organized, you will allow yourself to quickly turn over your treatment area, so that you can spend the appropriate…
In this increasingly digital environment, you’ll be hard pressed to find a business that does not list social media growth as an annual goal year after year. Businesses have realized the necessity of cultivating a large and engaged social media following. However, realization is only half the battle. The hard work begins with developing and implementing an effective growth strategy. Thankfully, social media strategists have…
At the end of 2019, there were 3.48 billion social media users. That worldwide total grew 9% from 2018 to 2019.1 If your spa, skin care, or wellness business is not being social, those statistics prove social media marketing must become a priority. March’s article is the first in a two-part series focusing on the steps for choosing a platform to meet your specific goals.…

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Larry Pham posted a new discussionyesterday

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