A large and active social media audience is important to almost every business. As a brick and mortar company, focusing your social media efforts on a local level is vital. No matter where a social media follower is located, an account is typically happy to have gained a new audience member. In terms of revenue generation, a distant follower of a local business is unlikely…

In this increasingly digital environment, you’ll be hard pressed to find a business that does not list social media growth as an annual goal year after year. Businesses have realized the necessity of cultivating a large and engaged social media following. However, realization is only half the battle. The hard work begins with developing and implementing an effective growth strategy. Thankfully, social media strategists have…

Anticipating comments, likes, and shares on social media after posting can feel a lot like waiting for someone important to call after exchanging contact information. In the old days, we checked our messages several times an hour, heard phantom phone rings, and felt the minutes pass as if they were hours while we waited for the call. As businesses building our social media accounts, we…

For the past decade, businesses have been told that they need a presence on social media to be successful. Many companies follow this advice and create business pages on all the most popular social networking platforms. After countless hours of perfecting their brand image and crafting post after post, some begin to question if they will ever see a return on their investment. The truth…