Do you want to grow your business? Do you want more clients, more bookings, and higher retail sales? Do you want a way to increase your income outside of the income you make for your work with clients? If you said yes to any of these questions, then consider investing your time in e-mail marketing. If you think e-mail lists or monthly e-blasts of your specials are all that e-mail marketing encompasses, think again.
Imagine if a friend only talked to you once a month, and when they did talk to you, they only wanted something from you. That wouldn’t feel very good, and you would probably quit answering their calls after a while. This is what spammy e-mail marketing feels like to a subscriber. However, e-mail can feel inspiring, expansive, educational, entertaining, and can aim to provide value with a side of authentic promotion if done well.
E-MAIL MARKETING OUTCOMES
Foster Connection
Consistent e-mail marketing builds the know, like, and trust factor. Consistently showing up in front of your customers is an excellent way for them to get to know you and develop trust. Purchasing is emotional and intimate, and we are more likely to purchase from someone we know, like, and trust.
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Emily Davis has been a licensed aesthetician since 2007. She is the owner and operator of Stratum Aesthetics in Denver, Colorado, where she focuses on integrative skin care, incorporating holistic old-world treatments and plant medicine. Davis has spent seven years educating about aesthetics and loves to share her passion and knowledge with others. She is currently working to become a certified herbalist and nutritional aesthetics practitioner, and is so excited to broaden her offerings in the treatment room to assist in whole-body wellness. Davis has a long-standing passion for health, wellness, and skin care and is so thrilled to intersect that passion. Additionally, she hosts an online aesthetician’s book club focused on education and networking. When Davis is not in the treatment room she enjoys time outdoors in the Rocky Mountains with her Great Dane mix, Daisy Fuentes.