Boost Your Income

Pursuing the right marketing strategies is critical to the financial success of your spa or salon. Given below are some current marketing strategies that can help to increase income and clientele in the body and skin care industries.

Use Effective Online Marketing Strategies
Today’s online marketing environment is becoming increasingly more sophisticated. When someone wants to get a listing of spas in a specific location the Internet is the place to go. Create a domain name that will make your spa appear on the Internet whenever someone uses a search engine.

In other words purchase domain names to support your marketing effort. You should also make sure your Home Page is full of key words to enhance your placement on search engine results. When someone searches using the words “Spas in Indiana”, you want your spa to appear within the first two pages. This can draw in more customers.

Create an Attractive Web Site
A properly designed web site can jump start your spa’s income and create a cost effective means of new customer acquisition. The main components of a web site should include 1) The Home Page 2) Service Menu Page; and 3) Spa Contact Page. Make the Home Page visually attractive and easy to visit. The first page is your customer’s initial glance to your spa or salon. Use it to clearly convey your spa’s image and market position. The home page is also an ideal location to post your latest spa news and/or promotional announcements. The service menu should include quality photos. Professional photos are essential to communicate a visual image of your spa and salon services. The Spa Contact Page is critical to your clients being able to get a hold of you. Important information such as phone numbers, e-mail links, locations, hours of operation, policies, and staff info are designed into the Contact Page.

E-mail Newsletters
This is an inexpensive way to regularly communicate your spa news, product promotions, and specials to your customers. Design a monthly e-mail newsletter to your customers. The e-mail newsletter can contain your latest news, product promotions, coupons, photos, logo, etc. This can reach thousands of clients for a fraction of the cost of a traditionally printed and mailed newsletter. In order to establish an e-mailing database of customers start with your own point of sale software. Most spa software includes a database that provides you an entry field for customer e-mail addresses. You can continually grow your e-mailing database by programming an e-newsletter sign-up box on your web site. This feature provides your web site visitors with a means of easily subscribing to your newsletter by directly submitting their address to your personal e-mailing database. The e-mailing list is automatically maintained, thereby saving you time and money.

Using Yellow Pages Ads to Market Your Salon
Hair and beauty salons are one of the top 10 categories people look for in their Yellow Pages. Yellow Pages can be a powerful way to reach your clients. Larger ads give you room to convey the benefits of your salon and persuade clients to call you. However, use your budget to guide you in your choice of ad size. Larger ads cost more money. Make your ad headline capture the reader’s attention. Ad graphics are an effective means to attract customers.

Hire a freelance writer to promote your spa
Magazine editors are constantly looking for new ideas, both in writing and in photography. You can increase business by 80-90 percent by printing a feature article in health and beauty magazines. Promoting your spa in magazines is a great way to increase spa business. Some magazines feature a special section called “Spa/Salon Profile” which showcases a particular spa or salon every month. Getting your spa or salon into one of those issues is a sure way to market your business. The key is to enlighten readers about spa life and how your spa can provide that service for them.
Hiring a freelance writer is probably the easiest and cheapest way of promoting your spa in magazines and newspapers. Their prices will vary according to the writer. Find out which magazines he/she has been published in before, study the tear sheets, and make a wise decision about hiring a freelance writer/photographer.
Quality professional photographs always enhance an article. This is not the time to take mediocre photos with a disposable point and shoot camera. The visuals speak a thousand words about your spa or salon. Make them attractive. Consider hiring a professional photographer. The most sought after names are not necessarily the photographers you should always consult. Besides they charge a great deal of money. Sometimes the lesser known photographers can perform a better task at the job, for a cheaper price too. They have more time, energy, and enthusiasm to make their work more recognized.

Embrace an aggressive direct mail campaign package
Developing a client list is an effective way of connecting with your clients. Identify and clarify your marketing objectives and work at developing a promotional strategy for attaining them. Maintaining and building consistent relationships with your existing clients is easier than constantly trying to bring in new clients. A properly developed direct mail campaign will prove your most effective way of spreading the word. Create postcards, brochures, or catalogs and mail them quarterly or monthly. An aggressive direct mail campaign can convert a customer to a sale, thereby building your image.

Join the Better Business Bureau (BBB) www.bbb.org
The Better Business Bureau is an excellent way to promote your spa and salon. For a minimal membership fee each year, the Better Business Bureau places radio ads and printed brochures throughout your area to promote your business. It is almost a status symbol to have your business name appear in the BBB Business guide. The Better Business Bureau is a non-profit 501 c (6) organization supported by business and professional members who are committed to the BBB principles of ethical business practices. In joining the Better Business Bureau your spa or salon makes the commitment to conduct business in an ethical manner, adhere to the BBB Code of Advertising, and to receive and respond to any customer complaint brought to your attention through communication with the BBB.

Gift Card Strategies
Plastic, electronic gift cards are becoming popular. The credit card sized gift card has an intoxicating consumer appeal. They are stylish, small, and a welcomed gift, especially at holiday time. When a guest exhausts the credit card balance it can be recharged on the same card. An aggressive gifting strategy is vital to your spa and salon business. Gift card strategies should be added when managers develop their business plans.

Show Community Involvement
Community involvement shows to the people that you take a genuine interest in their well-being outside your business parameters. It provides your salon with more exposure, which will increase client loyalty, profits, and sales. Donate a complimentary skin treatment/make-up session for actresses participating in a community film festival or sponsor an event. Display a local photographers artwork in your premises for a limited time frame. All these are ways of showing community involvement.

I hope that if you put these tips to work, they will boost your sales like I have seen them work for others.

Preethi Burkholder is a freelance grant writer and Ayurveda researcher. She works as a consultant with spa owners; multi service salons, massage therapists, aestheticians, and skin care professionals to submit grant proposals and other related services. Those interested in seeking her services may contact Burkholder at This email address is being protected from spambots. You need JavaScript enabled to view it.

Related items

  • Avoid Stress to Improve Skin Avoid Stress to Improve Skin

    One of the most difficult way of improving skin condition is avoiding stress. Difficult because it is nearly impossible for people to avoid feeling stressed. Students for example have so many writing projects to do. They also have to study overnight to make sure that they will pass their exams.

  • Micropigmentation Procedure October 2010 Micropigmentation Procedure October 2010

    Micropigmentation Procedure Helps Breast Cancer Survivors Regain Self-Esteem & Confidence!

    Cranberr facial mask

    Cranberr facial mask
    According to the American Cancer Society (ACS), it is estimated that in 2009 there were 192,370 new cases of invasive breast cancer diagnosed among women, and approximately 1,910 new cases in men. For the many men and women who have been, and will be diagnosed this year, the battle to get through treatment and surgery is only the beginning of the journey to survive. Although the feeling of survival is unsurpassed, the physical scars at times may leave some survivors anxious with their new appearance. Ruth Swissa has taken her passion and artistic expertise in the permanent makeup industry to provide areola pigmentation for breast cancer patients post reconstruction to help renew self-confidence and boost self-esteem.

    "Many of my patients have said that waking up every morning, and looking in the mirror is a constant reminder of their battle, which although comes with a sense of pride, it also at times causes insecurities because they don't feel like themselves," says Swissa.

    Micropigmentation is an alternative method of creating a realistic nipple and areola after a mastectomy, to achieve a more symmetrical shape and even coloring using artistic light and shade effects. Swissa works closely with her patients in order to achieve the desired coloring and size to create a natural looking effect. This procedure takes less than an hour and is usually painless.

    Ruth uses a customized medical tattooing technique for applying permanent makeup for areola pigmentation. This unique method proves to be more exact, very gentle, and less invasive than traditional cosmetic tattooing. The results look more natural and subtle in appearance.

  • Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010 Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010


    Five Ways to Find Safe and Natural Relief from Osteoarthritis

    by Deirdre Shevlin Bell

    Cranberr facial mask


    The search for safe and effective relief from osteoarthritis (OA), a condition that occurs when joint cartilage wears down over time, can feel like an uphill battle. Certain natural remedies can bring lasting relief from OA according to the Arthritis Research Council (ARC) study and other experts. That is good news, since the pain, stiffness, and loss of flexibility from arthritis makes it the nation's most common cause of disability.

    One massage, and call me in the morning
    Spa-lovers with osteoarthritis will be pleased to learn that all those massages that leave you feeling loose and limber are doing more than just helping you relax. According to a 2006 study published in the Archives of Internal Medicine, Swedish massage improves flexibility, decreases pain, and increases range of motion in individuals with osteoarthritis of the knee.

    Low-impact exercise
    "When people start to hurt, they tend to cut back on exercise," notes Michele Olson, Ph.D., professor of exercise physiology at Auburn University Montgomery and Fellow of the American College of Sports Medicine. But that is a mistake, as inactivity can make pain and stiffness even worse. Olson recommends Pilates and swimming or doing aqua-aerobics, but she emphasizes the importance of choosing gentle, weight-bearing exercise. Michael Murray, N.D. suggests that a person should find something they love, and find a way to continue doing it: If walking on concrete sidewalks is too hard on the joints, walk on the golf course.

    Spice rub
    Using a gel containing capsaicin, the active ingredient in chili, is very effective at providing temporary relief from osteoarthritis pain. Studies have found that capsaicin can deplete the substance that acts to transmit pain signals from nerve endings to the brain and cause inflammation in the joints.

    Healing herbs
    An ARC study evaluated several herbs and herbal combinations and found that one stood above the rest. Phytodolor, a branded combination of three herbs – aspen (Populus tremula), common ash bark (Franxinus excelsior), and golden rob herb (Solidago vigaurea) effectively manages the pain and inflammation associated with OA. Some studies have shown that aspen contains a substance that when ingested inhibits the production of certain prostaglandins in the nerves, resulting in pain relief. Common ash bark and golden rob herb also have pain-relieving properties, and common ash bark is an antioxidant – meaning it may reduce oxidative damage in the joint. The combination of the three herbs has been shown in animal studies to reduce inflammation. No major adverse effects have been reported, though some people do experience diarrhea, stomach upset, or skin reactions.

    The SAMe Game
    First discovered in 1952 and widely investigated for its usefulness in treating depression, S-adenosylmethionine (SAMe) is now showing promise as a treatment for OA. SAMe is a chemical compound that occurs naturally in the body, where it contributes to the synthesis of hormones and neurotransmitters. Studies suggest that when taken as a supplement, SAMe reduces pain and also stimulates the synthesis of collagen and proteoglycans, which are the major components of joint cartilage. Adverse effects are infrequent and mild, but can include nausea, restlessness, headache, dry mouth, and stomach upset. People with depression should consult with a healthcare provider before taking SAMe, as some incidences of anxiety and mania have been reported.

    Copyright© HealthyLifestyles.com

  • The Impact of Psoriasis on Personal Relationships October 2010 The Impact of Psoriasis on Personal Relationships October 2010


    The Impact of Psoriasis on Personal Relationships Survey Fact Sheet

    This survey was created in partnership with the National Psoriasis Foundation and Galderma Laboratories, L.P.

    Within this issue, as well as our November and December 2010 issues, we will be printing important findings revealed from the recent survey, "The Impact of Psoriasis on Personal Relationships." This survey, sponsored by Galderma Laboratories, was distributed to the National Psoriasis Foundation membership database via Survey Monkey. The survey was completed by approx 1,520 people; statistics below represent the percentage of people who answered a specific question (not always all 1,520 respondents). Statistics are rounded to nearest percentage point and percentages may not add up to 100 percent depending on the structure of the question. Not every respondent answered every question.i Below is a list of findings relating to psoriasis and its impact of social relationships.

    Nearly 80 percent (78.7%) of question respondents feel that psoriasis has had a negative impact on their personal relationships.ii

    Social Relationships

    • When having a psoriasis flare-up, 63.3 percent of respondents are less likely to go out socially iii and 53.6 percent have declined social invitations or cancelled plans because of a flare-up.iv Nearly 70 percent (69.6%) feel that psoriasis has impacted their social relationships.v
    • When meeting someone new, 74.3 percent of question respondents worry that the person will notice their psoriasis,vi and 72.1 percent of respondents are concerned that people that notice will think of them less favorably.vii
    • When going out for social occasions, 79.5 percent of respondents usually only wear outfits that cover up
      their psoriasis.viii
  • Pomegranate the Ancient Red Goddess October 2010 Pomegranate the Ancient Red Goddess October 2010


    Pomegranate the Ancient Red Goddess!

    by Natalie Pergar

    Cranberr facial mask

    Known not only as part of the elite group of super fruits, the all mighty pomegranate, English word comes from the Latin words for apple; "pomum" (apple) and "granatus" (seeded), has been dated as far back as 1,000 BC and was introduced to North America by Spanish settlers in 1769. This red beauty represents global symbolism and history ranging from righteousness, prosperity, and fertility.

    With over 760 varieties of pomegranate it is one of the oldest known medicines to man. Ancient Greek healers would use pomegranate juice to manage health problems similar to arthritis, circulation problems, digestive disorders, and infections. And to add to the wonders of the pomegranate, the fruit was also involved in ancient beauty concoctions. Today with our growing beauty culture and desire to turn back the clock, we find ourselves revisiting what our ancient friends already knew with the help of modern science and research.

    Pomegranates are packed with phytonutrients, vitamin B, and an abundance of vitamin C. They contain red arils, tiny edible seeds that are loaded with juice and provide valuable fiber. They are delicious and fantastic to eat - though I would not recommend eating the white membrane that surrounds the arils as it is quite bitter and the consensus is that it is not recommended. And for those of us that count calories, a 1/2 cup of raw pomegranate has 80 calories and 0 grams of fat!

    According to the American Association for Cancer Research (AACR), pomegranate fruit extract contains several polyphenols and anthocyanidins (pigment that gives certain fruits their dark red colors). Its antioxidant activity is higher than that of red wine and green tea and research suggests that pomegranate extract may have significant clinical benefits in decreasing risk for skin cancer.

    By taking pomegranate extract capsules, one could reduce or reverse the signs of aging by promoting cell turnover and creating new, healthy skin. But that is not all! Evidence shows that including it in your skin care regime can provide wonderful results too. Rich in ellagic acid to manage free radicals, pomegranate oil contains punicic acid, an omega 5 conjugated fatty acid effective in aiding cell regeneration and proliferation. Pomegranate also carries beneficial phytoestrogen and a rare plant-based source of conjugated linoleic acids (CLA), an anti-carcinogen.

    So I salute you, oh red goddess of history. Bring me health and wellness with all your super fruit power!

    Pomegranate, Almond Oil, and Honey Mask


    ½ pomegranate
    2 tsp almond oil
    ½ tbsp organic honey

    Warm up the honey until it becomes liquid (not too hot!) by putting it in a small glass or metal bowl which is immersed in hot water. Peel the pomegranate half, cut the fruit in pieces, and put these in a bowl or food processor. Add the honey and almond oil. Blend it all into a smooth and uniform paste. Spread this gently and equally with your fingertips on your clean face and neck: keep the eye area clear. Now lie down, relax, and leave the mask on for 20 minutes. Then, wash it off with lukewarm water and end with a splash of cold water; pat your skin dry with a clean towel. Finally, apply a moisturizer, this way you "seal" your skin to keep the water inside. (For all skin types). *This fruit mask recipe peels your skin and we do not recommend using it on acne skin.

    Copyright ® 2009-2010 Natural – Homeremedies-For-Life

    Pomegranate Oat Bran Scrub

    2 ounces pomegranate juice
    2 ounces orange juice
    2 tbsp honey
    2 tbsp sea salt
    3 to 4 ounces oat bran

    1. In a container large enough to hold two cups, combine pomegranate and orange juices. To this add the honey and mix together well.
    2. Now add sea salt and oat bran. Mix together and allow the oat bran to soak up the liquids, about 10 to 20 minutes.
    3. Make sure to apply to a clean face. Probably the easiest way is to apply in the shower after you clean your face and allow it to set while you do other things. The steam from the shower helps allow the ingredients to penetrate your skin. Then, gently scrub off as you shower.

    Copyright ® eHow.com

Login to post comments

Sponsored Videos

Featured Company

  • PevoniaPevoniaDescription: Discover the Pevonia Experience: Outstanding Results The most powerful ingredients in skincare come from the safest source...nature. For the past 20 years, Pevonia has been the leader in delivering natural skincare solutions to the finest spas and p ...

Business

AIA Featured School

  • Daisy MD CareDaisy MD CareDescription:   At Daisy MD Care, we take special pride in using the finest equipment and top-quality ingredients that only provide results and improvements in all our services. The mission of Daisy MD Care’s founder, Daisy, is to provide the best skin care tre ...