In this month's column I want to offer simple corrections for what I consider to be some of the most routine but unrecognized customer service mistakes found in day spas. Whether the spa spends lavishly or neglectfully on customer service training I discover these costly oversights at virtually every one I call, consult to, or visit. The fact is that spa businesses lose their profit…

Every retailer dreams about inventory literally “flying off the shelves”, as the phrase goes. But unless the retailer doubles as a savvy air-traffic controller, carefully overseeing arrivals and departures of items each day, you may encounter turbulence over Milwaukee (or wherever your business is located)! Effectively managing the flow of inventory from your manufacturer to your clients is one of the most essential aspects of…

Building your successful spa and salon business all begins with one happy customer. And in order to build business through your satisfied client base, you must first focus on building loyalty. But how do you keep customers for life? And how do you go yet one step further and get your loyal customers working for you by referring new customers? Following are some practical tips…

Masks are an incredibly effective part of one’s skin care regimen. Perfect pre-date or post-party as emergency care and weekly as a treatment routine, masks rule the medicine cabinet. So why are they are collecting dust on your shelves? Moving your retail masks requires participation of the aesthetician, spa management, the brand, and believe it or not, the client. Reverse the cycle and increase sales…