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DERMASCOPE The authority on professional skin care

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Reaching Out to New Clients

Written by

Does Your Spa Speak the Right Language? Busy, but not too loud. Elegant, yet affordable. Relaxing but invigorating. It might be difficult, when thinking of your spa’s environment, to find a happy medium. Finding that perfect environment, one that speaks to all clientele – returning clients and newcomers to the spa experience, might be a daunting task. It’s possible you’ve seen your ideal workplace…imagined the…

Published in Business

Employee Training Dos and Don'ts

Written by

"I've trained them and trained them but they just do what they want!" laments a frustrated spa owner with a staff of 17. As her business coach I sit and patiently listen to her story, observing the tense body language of a woman that feels powerless to change a stubborn and under-performing team. Turnover is approaching almost 100 percent for the second time in two…

Published in Client Care

The Ultimate Training Manual

Written by

A good training manual is worth its weight in gold, or at least good old U.S. currency, since solid education is key to solid profits. A great training manual must be pure “take-away” for the readers—it’s all immediately applicable information, which will make your cash register buzz faster than the speed of sales. The purpose of a training manual is to first set the standard…

Published in Business

Why Customer Efforts Crash and Burn

Written by

If you have tried repeatedly to get a focus on customers, customer loyalty, and customer profitability inside your organization with less than stellar results, you’re far from alone. Most companies jump in without evaluating how the organization works together, whether the CEO is truly committed, and if the patience exists for the long road ahead. These are the key issues that usually get in the…

Published in Business

Customer Service Mistakes

Written by Jeremy Lawrence

In this month's column I want to offer simple corrections for what I consider to be some of the most routine but unrecognized customer service mistakes found in day spas. Whether the spa spends lavishly or neglectfully on customer service training I discover these costly oversights at virtually every one I call, consult to, or visit. The fact is that spa businesses lose their profit…

Published in Business