×

Warning

JUser: :_load: Unable to load user with ID: 31566

Creating A Man's Spa Service Menu

Thanks to the popular television series Queer Eye for the Straight Guy a sudden wave of men are having their eyebrows waxed and shaped to improve their appearance. Men have increasingly become enthusiastic customers of many traditional spa services, particularly therapeutic massage. But now we are seeing more opportunity for spas to work with male clients.
Men's health and fitness publications, travel magazines, and lifestyle television shows are routinely pitching the spa ritual to the male client, encouraging him to upgrade his level of personal care. Some spas dedicate specific time to men's treatments, and new spas are emerging that are designed to cater to men.

This client also represents a growing consumer market for skin and body care products. The progressive aesthetician will want to know how this client differs from his female counterpart; what are his environmental and personal sensitivities, what type of service does he prefer, and what approach to professional skin care works best for his unique physiology and needs.

Understanding the male client
No longer must his romance-seeking wife or partner drag a man into the spa. Men have become acclimated to this once-mysterious world, and they are having a growing influence over the way spas are planned, including its service menu. However, men do not have the long cultural history of multi-step personal grooming habits that women do. Men, in general, prefer fast and simple skin care routines to more complex, time-consuming methods. He is sensitive to scent, color, product design, and names. And it should not be assumed that he automatically recognizes or understand the types and uses of beauty products that are commonly familiar to women clients. Our men need to be gently and thoughtfully introduced to the world of professional aesthetic care.

Because men often have little grooming experience beyond a razor and a splash of aftershave, your spa menu should describe their services differently. Don't expect him to understand the meaning of exfoliation or extractions. Even when describing personal care products to men, the concept of a toner is easier to understand when you refer to it as an after wash rinse or something more descriptive. A good example is found on Christopher Watt's West Hollywood, California spa menu:

Men's Deep Pore Cleanse
Intense cleansing facial to rid the skin of impurities that lead to blackheads, breakouts, and acne. We start with our specially formulated seaweed and algae-mint Deep Pore Cleanse and CWE Pore Refining papaya and pineapple enzyme peel. After a soothing neck and shoulder massage we vacuum clean the skin and use a pain free high-frequency electrode to kill bacteria and provide a germicidal effect. Your skin will feel fresh, clean, and new!
The description walks a potential male client through the process of a facial and even includes a little high-tech aspect, which all men love!

Promoting facial and body treatments to men
Men care about their appearance, some far more than others. Today's sophisticated man is interested in looking his best, delaying aging, and feeling confident about himself. Men now account for more than 25 percent of all cosmetic plastic surgery performed in the U.S. He visits health clubs, subscribes to diets, and has even become a significant statistic among people suffering from eating disorders. But many men still are reserved about openly expressing interest in facial care while quietly being receptive to advice and instruction on the subject. When advising a potential male client on the benefits and selection of spa facial treatments keep the following in mind:

  1. Assume that you're talking to someone entirely new to the concept. Explain concepts such as exfoliation, masks, and extractions. He may nod in agreement but have no idea what you're talking about. Take the time to respectfully educate him. Also, emphasize that you have numerous other male clients just like him. They often wonder about that. These men need approval for wanting this kind of self-indulgence.
  1. Emphasize the benefits of the treatment you're describing. Tell him how the treatment will make his skin look and feel using more masculine references such as healthy, vibrant, and smooth. Avoid words like silky, radiant, and beautiful.
  1. Don't describe the treatment in deep technical detail-it's boring.
  1. Don't offer lots of choices and then ask him to decide. Men prefer the professional confidence of a well-planned recommendation. Tell him, "For your skin type I think we should go with a glycolic treatment. That will produce a much smoother and healthier looking texture to your skin. How does that sound?" Be sure to tell him how glycolic acid performs as an exfoliating product.
  1. Make sure that he knows that you plan to tell him how often to return for treatments, and then do so before he leaves the spa. Get him to reschedule for that next wonderful appointment with you!
  1. Always provide written suggestions for proper home skin care and products. Keep product regimens compact-3-4 items max on the first visit.
  1. Always follow up his initial visit to you with a phone call within 48 hours. He'll appreciate the concern, the extra service, and he can report the results of both your treatment and the products he may have purchased.

Treating male skin
Many men have developed incorrect habits for the care of their skin. Cosmetics and shaving manufacturers have long promoted strong and aggressive products and procedures that encourage men to take a "masculine" approach to grooming. Soaps may contain abrasives such as pumice; pre and aftershave products are often heavy in alcohol and fragrance, and razor companies stress achieving the closest possible shave because "women love it!" All of these techniques, besides their unfortunate physical effects, reinforce the underlying message that personal care is basically a feminine activity, so men must find a way to do it that doesn't conflict with their manliness. And while, thanks to modern marketing, male grooming techniques are beginning to reflect a more aesthetic recipe, the major objection men have in learning new ways to care for the skin remains the gender-based fear of embarrassment or shame. Men need liberating, too!
Your male client, particularly one new to the spa environment, may require some time to settle in to the relaxation you want him to experience. His trust in you may not be won immediately, and he may look about the room, talk, or ask nervous questions about the procedure or that scary dental-looking device standing next to the facial chair. A man may also be reluctant or unable to express his personal feelings and preferences (as men are generally conditioned to behave like) so it is important to introduce him slowly to the culture of high-efficacy personal care. Men like information, especially when they feel off-balance or alien, so be sure to offer plenty of it as you proceed. And do not expect a man to convert right away to your treatment recommendations and instructions. Give him a chance to enjoy the experience, to build some trust in you, and to open up to an altered idea of himself as a legitimate man in this strange new world.
Men who have already adopted the culture of aesthetic care can be a true joy to work with. They love the freedom to fully express themselves, enjoy the sensations of professional spa services, and can be remarkably loyal customers. Such men have no problem buying and using aesthetic skin care products, and are ready for the latest information on technique and ingredients. He is a vast and lucrative market for the spa owner that's willing to invest the time to learn about his unique characteristics and values.

Related items

  • Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community

    Aestheia Imaging, a hologram content management, and advertising subscription company introduced its disruptive technology at the American Society for Aesthetic Plastic Surgery last week at The Aesthetic Meeting in New Orleans. The company breaks the mold of in-practice marketing with the unveiling of XTHEIA; an interactive hologram display toting a Virtual Consult Assistant for medical office waiting rooms. Aestheia's launch poses a resolution to poor patient awareness; an underserved focal point of product education in the aesthetics industry.
    The company is led by Austin JM Podowski, CEO and accomplished Dallas Healthcare Business Tech executives Mike McDonald, President and Paul Herchman, Advisory Board Member. Well known Plastic Surgeon and photographer Dr. Barry DiBernardo of New Jersey Plastic Surgery leads the companies Medical Advisory Board and will continue to work to enhance upon the application. The company offers a connected holographic media platform to story map the patient journey to brand and product education. Through the research and development of Aestheia's Medical Advisory Group, the company will offer holographic before and afters to patients so they can see pre-operative and post-operative procedure outcomes in true 3D, not previously available in the space.


    "We are dedicated to providing novel and ground breaking product innovation for the entire Aesthetic Community," comments McDonald. The company today offers a fully-automated and comprehensive holographic playlist for physician waiting rooms tethered to a cloud-based solution developed by the management team.
    "We are changing the way medical companies and physicians communicate with their customers and patients. The ALEXA of Aesthetics is now in the room," states Podowski. The team has also designed a customer facing iPad Pro application that allows a physician to remote control the device offering an in-app camera for patient photos. Mr. Podowski later comments, "The response received at ASAPS The Aesthetic Meeting affirms that our vision and product meet a need and resuscitate a lost connection with the consumer."
    The management team is dedicated to further pioneering advancements in hologram, AI, and AR in the evolving medical practice of the 21st century. The company is finalizing a third-round capital raise and will begin placement of their technology throughout Plastic Surgery Offices in North America in July 2019. The technology will also be on display in direct to consumer retail kiosks throughout the United States later this year. To get a sneak peak of Aestheia, follow the team's development, or learn more about the technology, follow @aestheiaimaging or visit www.aestheiaimaging.com.
      www.aestheiaimaging.com

  • Micropigmentation Procedure October 2010
    By
    Micropigmentation Procedure October 2010

    Micropigmentation Procedure Helps Breast Cancer Survivors Regain Self-Esteem & Confidence!

    Cranberr facial mask

    Cranberr facial mask
    According to the American Cancer Society (ACS), it is estimated that in 2009 there were 192,370 new cases of invasive breast cancer diagnosed among women, and approximately 1,910 new cases in men. For the many men and women who have been, and will be diagnosed this year, the battle to get through treatment and surgery is only the beginning of the journey to survive. Although the feeling of survival is unsurpassed, the physical scars at times may leave some survivors anxious with their new appearance. Ruth Swissa has taken her passion and artistic expertise in the permanent makeup industry to provide areola pigmentation for breast cancer patients post reconstruction to help renew self-confidence and boost self-esteem.

    "Many of my patients have said that waking up every morning, and looking in the mirror is a constant reminder of their battle, which although comes with a sense of pride, it also at times causes insecurities because they don't feel like themselves," says Swissa.

    Micropigmentation is an alternative method of creating a realistic nipple and areola after a mastectomy, to achieve a more symmetrical shape and even coloring using artistic light and shade effects. Swissa works closely with her patients in order to achieve the desired coloring and size to create a natural looking effect. This procedure takes less than an hour and is usually painless.

    Ruth uses a customized medical tattooing technique for applying permanent makeup for areola pigmentation. This unique method proves to be more exact, very gentle, and less invasive than traditional cosmetic tattooing. The results look more natural and subtle in appearance.

  • Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010
    By
    Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010


    Five Ways to Find Safe and Natural Relief from Osteoarthritis

    by Deirdre Shevlin Bell

    Cranberr facial mask


    The search for safe and effective relief from osteoarthritis (OA), a condition that occurs when joint cartilage wears down over time, can feel like an uphill battle. Certain natural remedies can bring lasting relief from OA according to the Arthritis Research Council (ARC) study and other experts. That is good news, since the pain, stiffness, and loss of flexibility from arthritis makes it the nation's most common cause of disability.

    One massage, and call me in the morning
    Spa-lovers with osteoarthritis will be pleased to learn that all those massages that leave you feeling loose and limber are doing more than just helping you relax. According to a 2006 study published in the Archives of Internal Medicine, Swedish massage improves flexibility, decreases pain, and increases range of motion in individuals with osteoarthritis of the knee.

    Low-impact exercise
    "When people start to hurt, they tend to cut back on exercise," notes Michele Olson, Ph.D., professor of exercise physiology at Auburn University Montgomery and Fellow of the American College of Sports Medicine. But that is a mistake, as inactivity can make pain and stiffness even worse. Olson recommends Pilates and swimming or doing aqua-aerobics, but she emphasizes the importance of choosing gentle, weight-bearing exercise. Michael Murray, N.D. suggests that a person should find something they love, and find a way to continue doing it: If walking on concrete sidewalks is too hard on the joints, walk on the golf course.

    Spice rub
    Using a gel containing capsaicin, the active ingredient in chili, is very effective at providing temporary relief from osteoarthritis pain. Studies have found that capsaicin can deplete the substance that acts to transmit pain signals from nerve endings to the brain and cause inflammation in the joints.

    Healing herbs
    An ARC study evaluated several herbs and herbal combinations and found that one stood above the rest. Phytodolor, a branded combination of three herbs – aspen (Populus tremula), common ash bark (Franxinus excelsior), and golden rob herb (Solidago vigaurea) effectively manages the pain and inflammation associated with OA. Some studies have shown that aspen contains a substance that when ingested inhibits the production of certain prostaglandins in the nerves, resulting in pain relief. Common ash bark and golden rob herb also have pain-relieving properties, and common ash bark is an antioxidant – meaning it may reduce oxidative damage in the joint. The combination of the three herbs has been shown in animal studies to reduce inflammation. No major adverse effects have been reported, though some people do experience diarrhea, stomach upset, or skin reactions.

    The SAMe Game
    First discovered in 1952 and widely investigated for its usefulness in treating depression, S-adenosylmethionine (SAMe) is now showing promise as a treatment for OA. SAMe is a chemical compound that occurs naturally in the body, where it contributes to the synthesis of hormones and neurotransmitters. Studies suggest that when taken as a supplement, SAMe reduces pain and also stimulates the synthesis of collagen and proteoglycans, which are the major components of joint cartilage. Adverse effects are infrequent and mild, but can include nausea, restlessness, headache, dry mouth, and stomach upset. People with depression should consult with a healthcare provider before taking SAMe, as some incidences of anxiety and mania have been reported.

    Copyright© HealthyLifestyles.com

  • The Impact of Psoriasis on Personal Relationships October 2010
    By
    The Impact of Psoriasis on Personal Relationships October 2010


    The Impact of Psoriasis on Personal Relationships Survey Fact Sheet

    This survey was created in partnership with the National Psoriasis Foundation and Galderma Laboratories, L.P.

    Within this issue, as well as our November and December 2010 issues, we will be printing important findings revealed from the recent survey, "The Impact of Psoriasis on Personal Relationships." This survey, sponsored by Galderma Laboratories, was distributed to the National Psoriasis Foundation membership database via Survey Monkey. The survey was completed by approx 1,520 people; statistics below represent the percentage of people who answered a specific question (not always all 1,520 respondents). Statistics are rounded to nearest percentage point and percentages may not add up to 100 percent depending on the structure of the question. Not every respondent answered every question.i Below is a list of findings relating to psoriasis and its impact of social relationships.

    Nearly 80 percent (78.7%) of question respondents feel that psoriasis has had a negative impact on their personal relationships.ii

    Social Relationships

    • When having a psoriasis flare-up, 63.3 percent of respondents are less likely to go out socially iii and 53.6 percent have declined social invitations or cancelled plans because of a flare-up.iv Nearly 70 percent (69.6%) feel that psoriasis has impacted their social relationships.v
    • When meeting someone new, 74.3 percent of question respondents worry that the person will notice their psoriasis,vi and 72.1 percent of respondents are concerned that people that notice will think of them less favorably.vii
    • When going out for social occasions, 79.5 percent of respondents usually only wear outfits that cover up
      their psoriasis.viii
  • Pomegranate the Ancient Red Goddess October 2010
    By
    Pomegranate the Ancient Red Goddess October 2010


    Pomegranate the Ancient Red Goddess!

    by Natalie Pergar

    Cranberr facial mask

    Known not only as part of the elite group of super fruits, the all mighty pomegranate, English word comes from the Latin words for apple; "pomum" (apple) and "granatus" (seeded), has been dated as far back as 1,000 BC and was introduced to North America by Spanish settlers in 1769. This red beauty represents global symbolism and history ranging from righteousness, prosperity, and fertility.

    With over 760 varieties of pomegranate it is one of the oldest known medicines to man. Ancient Greek healers would use pomegranate juice to manage health problems similar to arthritis, circulation problems, digestive disorders, and infections. And to add to the wonders of the pomegranate, the fruit was also involved in ancient beauty concoctions. Today with our growing beauty culture and desire to turn back the clock, we find ourselves revisiting what our ancient friends already knew with the help of modern science and research.

    Pomegranates are packed with phytonutrients, vitamin B, and an abundance of vitamin C. They contain red arils, tiny edible seeds that are loaded with juice and provide valuable fiber. They are delicious and fantastic to eat - though I would not recommend eating the white membrane that surrounds the arils as it is quite bitter and the consensus is that it is not recommended. And for those of us that count calories, a 1/2 cup of raw pomegranate has 80 calories and 0 grams of fat!

    According to the American Association for Cancer Research (AACR), pomegranate fruit extract contains several polyphenols and anthocyanidins (pigment that gives certain fruits their dark red colors). Its antioxidant activity is higher than that of red wine and green tea and research suggests that pomegranate extract may have significant clinical benefits in decreasing risk for skin cancer.

    By taking pomegranate extract capsules, one could reduce or reverse the signs of aging by promoting cell turnover and creating new, healthy skin. But that is not all! Evidence shows that including it in your skin care regime can provide wonderful results too. Rich in ellagic acid to manage free radicals, pomegranate oil contains punicic acid, an omega 5 conjugated fatty acid effective in aiding cell regeneration and proliferation. Pomegranate also carries beneficial phytoestrogen and a rare plant-based source of conjugated linoleic acids (CLA), an anti-carcinogen.

    So I salute you, oh red goddess of history. Bring me health and wellness with all your super fruit power!

    Pomegranate, Almond Oil, and Honey Mask


    ½ pomegranate
    2 tsp almond oil
    ½ tbsp organic honey

    Warm up the honey until it becomes liquid (not too hot!) by putting it in a small glass or metal bowl which is immersed in hot water. Peel the pomegranate half, cut the fruit in pieces, and put these in a bowl or food processor. Add the honey and almond oil. Blend it all into a smooth and uniform paste. Spread this gently and equally with your fingertips on your clean face and neck: keep the eye area clear. Now lie down, relax, and leave the mask on for 20 minutes. Then, wash it off with lukewarm water and end with a splash of cold water; pat your skin dry with a clean towel. Finally, apply a moisturizer, this way you "seal" your skin to keep the water inside. (For all skin types). *This fruit mask recipe peels your skin and we do not recommend using it on acne skin.

    Copyright ® 2009-2010 Natural – Homeremedies-For-Life

    Pomegranate Oat Bran Scrub

    2 ounces pomegranate juice
    2 ounces orange juice
    2 tbsp honey
    2 tbsp sea salt
    3 to 4 ounces oat bran

    1. In a container large enough to hold two cups, combine pomegranate and orange juices. To this add the honey and mix together well.
    2. Now add sea salt and oat bran. Mix together and allow the oat bran to soak up the liquids, about 10 to 20 minutes.
    3. Make sure to apply to a clean face. Probably the easiest way is to apply in the shower after you clean your face and allow it to set while you do other things. The steam from the shower helps allow the ingredients to penetrate your skin. Then, gently scrub off as you shower.

    Copyright ® eHow.com

1 comment

  • Comment Link Cole Patterson Saturday, 23 March 2013 20:31 posted by Cole Patterson

    I have a large male clientele base, Men are becoming more concerned with their skincare and grooming needs. This is a great article.

Login to post comments

More in Business

Featured Company

  • Eminence Organic Skin CareEminence Organic Skin CareDescription: Éminence Organic Skin Care provides effective, award-winning natural, organic and Biodynamic® skin care to leading spas worldwide. As pioneers of the organic skin care movement since 1958, Éminence combines more than half a century of herbal craft ...

Client Care

Next-Level Learning

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...