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Selling spa products is like exercise: you know it's good for you and you feel better when you've really got it going. Ah, but when you fall off of the routine it can be hard to get back in the selling groove. Sometimes, it simply takes a short-term challenge that is fun and achievable to get back on track. Committing to do local 5K walk…
If I had to identify one large knowledge gap in the skin care industry, I think it’s in the area of retail sales. Yes, there is a wealth of product knowledge training available, but very little in the way of customer psychology and sales technique. Knowing what to recommend is not the same as knowing how to sell. Aestheticians are in a tough bind because…
There is truly nothing more important than education to the success of any business, especially in the skin care industry. Manufacturers may tend to forget this-they think that their potential success rests with their products. Actually, the key is in the education of the people who use their products. I have dedicated the past 30 years to the education of skin care professionals. But here's…
There is truly nothing more important than education to the success of any business, especially in the skin care industry. Manufacturers may tend to forget this-they think that their potential success rests with their products. Actually, the key is in the education of the people who use their products. I have dedicated the past 30 years to the education of skin care professionals. But here's…
Every business owner that survives the critical early years in operation will arrive at a point where the physical expansion or remodeling of the original location seems like a reasonable idea. Client growth beyond your ability to serve as currently built, cramped working space for a larger spa team and the desire to add new treatment options, all may foster the desire to redesign your…

January 2023

Business Blogs

Brands of the Month

  • DMK Skin Revision Center
  • Eminence Organic Skin Care
  • Face Reality Skincare