Let’s start with a very pertinent question. Is it your belief that a baby boomer’s primary concern today is how to look younger and feel better? If so, wouldn’t you want to position yourself as an expert in this burgeoning market? By incorporating an array of facial machines into your practice, you can immediately set yourself apart and raise your status in the increasingly competitive…

Communication is key in any relationship: our husband, wife, family, and friends. It is paramount in your business relationships as well. When was the last time you sat down and actually sent a hand written thank you note to a new or regular salon/spa guest to thank them for their business? In these days of cell phones, World Wide Web, Blackberry (which I thought was…

Sanitation is important, but there are often little things that can be overlooked when maintaining your facility. Unfortunately, there have been specific instances where the lack of sanitation has resulted in the spread of illness and disease. When proper sanitation measures are not followed, there can be fines issued to owners and licensees, which can lead to the closing of establishments. Many of you may…

You’re finally enjoying a few days away, and you decide to take part in what your valued clients experience as they visit your spa on a regular basis. A phone call later and you’re heading to the best spa in town. Lady luck prevails, because the facial treatment blows you away. Since you can’t take the service provider home with you, at least you can…