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Only a generation ago, children were to be seen and not heard. Now, young people who might have been dismissed as “kids” back in the 20th century are proving to be the most powerful segment of American society in terms of establishing and driving brand dominance in the consumer marketplace. Rather than viewing consumers under the age of 21 as simply future-tense buyers, the fact…

Greatest Client Concern

Written by Jane Wurwand
When I was starting out, many misconceptions surrounded acne. The fact is that anyone and everyone can experience acne in some form. And more of us do have at least one or two acneic episodes in our lives, and not necessarily during our teen years or even our early 20s. Adult acne is on the rise, and because most of our industry's skin care clientele…

Acne Treatment

Written by
When I was starting out, many misconceptions surrounded acne. The fact is that anyone and everyone can experience acne in some form. And more of us do have at least one or two acneic episodes in our lives, and not necessarily during our teen years or even our early 20s. Adult acne is on the rise, and because most of our industry's skin care clientele…
Selling spa products is like exercise: you know it's good for you and you feel better when you've really got it going. Ah, but when you fall off of the routine it can be hard to get back in the selling groove. Sometimes, it simply takes a short-term challenge that is fun and achievable to get back on track. Committing to do local 5K walk…
If I had to identify one large knowledge gap in the skin care industry, I think it’s in the area of retail sales. Yes, there is a wealth of product knowledge training available, but very little in the way of customer psychology and sales technique. Knowing what to recommend is not the same as knowing how to sell. Aestheticians are in a tough bind because…

July 2024

Business Blogs

Brands of the Month

  • Skin Script
  • Face Reality Skincare
  • DMK Skin Revision Center