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Technique. This is a sacred word to skin therapists. To begin with, it's French-more on that in a moment. For generations, technique has been the skin care profession's raison d'etre-oops, I mean entire reason for being. Mastering the traditional posture, movements, and protocol defined the very essence of being a skin therapist, similar, let's say, to the discipline of a classical ballerina or a Cordon…
Thanks to the popular television series Queer Eye for the Straight Guy a sudden wave of men are having their eyebrows waxed and shaped to improve their appearance. Men have increasingly become enthusiastic customers of many traditional spa services, particularly therapeutic massage. But now we are seeing more opportunity for spas to work with male clients. Men's health and fitness publications, travel magazines, and lifestyle…
What will skin care look like in the future? This is the question I'll be exploring in my new series of ongoing columns for DERMASCOPE. After 30 years in this remarkable business, I've formed some strong opinions. But you already know that - otherwise you'd stop reading! And, I welcome your input - please be sure to check out the contact at the end of…
One of the greatest perplexities to any spa owner is advertising. When to do it? Where? What makes sense? How much should I budget? We all understand the business of skin and body care, but getting our spa-oriented mind into marketing mode takes a real push. Marketing and advertising is a vast field of possibilities-both good and bad. Every business needs to market itself, to…
Close your eyes and imagine being enveloped by the soothing embraces of a beautiful day spa. Mmmmmmm... What special images and sensations are drifting into focus? Make a mental list of these details as you indulge in this fantasy. Now, imagine what things would disrupt your serene daydream, regardless of how large or small the flaw might be. What comes to mind? More importantly, as…

January 2023

Business Blogs

Brands of the Month

  • Skin Script
  • Face Reality Skincare
  • DMK Skin Revision Center