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These days, it's easy to get distracted. The real trouble is, the distractions take our attention from the issues which really count - client service being key among these. We are such sensory beings, and barraged as we are with marketing messages, a simple trip to the store may turn into a phantasmagoric trip down the rabbit-hole. When I buy groceries, I will often see…

Technique

Written by Jane Wurwand
Technique. This is a sacred word to skin therapists. To begin with, it's French-more on that in a moment. For generations, technique has been the skin care profession's raison d'etre-oops, I mean entire reason for being. Mastering the traditional posture, movements, and protocol defined the very essence of being a skin therapist, similar, let's say, to the discipline of a classical ballerina or a Cordon…
Thanks to the popular television series Queer Eye for the Straight Guy a sudden wave of men are having their eyebrows waxed and shaped to improve their appearance. Men have increasingly become enthusiastic customers of many traditional spa services, particularly therapeutic massage. But now we are seeing more opportunity for spas to work with male clients. Men's health and fitness publications, travel magazines, and lifestyle…
What will skin care look like in the future? This is the question I'll be exploring in my new series of ongoing columns for DERMASCOPE. After 30 years in this remarkable business, I've formed some strong opinions. But you already know that - otherwise you'd stop reading! And, I welcome your input - please be sure to check out the contact at the end of…
Does Your Spa Speak the Right Language? Busy, but not too loud. Elegant, yet affordable. Relaxing but invigorating. It might be difficult, when thinking of your spa’s environment, to find a happy medium. Finding that perfect environment, one that speaks to all clientele – returning clients and newcomers to the spa experience, might be a daunting task. It’s possible you’ve seen your ideal workplace…imagined the…

April 2024

Business Blogs

Brands of the Month

  • Epionce
  • Skin Script
  • Face Reality Skincare