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DERMASCOPE The authority on professional skin care

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Creating a Newsletter that Hooks Clients

Written by

E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring to your spa. E-newsletters encourage vital marketing when they are forwarded by readers. They establish your credibility in the marketplace, and put you ahead of the competition. Most importantly, an informative, insightful newsletter will keep…

Published in Marketing

Mobile Spas and Party Spas

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Bring the spa experience to your clients, via a mobile day spa. It is the popular craze of pampering guests at their doorstep these days. A mobile spa is comprised of a network of traveling spa professionals and offers the essentials in day spa treatments such as facials, massage, bridal hair and make-up, body treatments, manicures, and pedicures, all with an atmosphere of tranquility created…

Published in Business

In Pursuit of Happiness

Written by

Have you ever sat and wondered about your profession? Are you aware that you are in one of the best professions? Did you know that it offers an incredible number of opportunities?Many of us, when we graduate from aesthetic school, cannot wait to find a job to do facials, whether that is in a salon or spa. All we do is think and think about…

Published in Spa Highlights

Fire Your Boss

Written by

Cultivating your entrepreneurial spirit is vital to your success as a spa owner. You can become a successful entrepreneur if you have motivation, willingness to learn, and a positive spirit. The motivation to starting your own spa requires an entrepreneurial spirit, a spirit that is within each of us. For some, it may be a dying ember that needs to be sparked, while in others…

Published in Business

10 Keys to Success

Written by Jeremy Lawrence

Dear Readers and Fans, As we all know, the profession of aesthetics is all about embracing progress both internally and in the world of technology. And, as we encourage positive change in our clients so must DERMASCOPE work to update and improve what it bring to its many loyal subscribers. For 2007 the editors have planned a new and refreshing format for educational content and…

Published in Business