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DERMASCOPE The authority on professional skin care

A Subject to Distinguish: Marketing Versus Science

Written by Catherine Atzen, MBA, CIDESCO, product developer ATZEN Superior to Organic Skin Care

Clients and professionals alike are exposed to powerful marketing machines to influence their purchasing decisions. Science is based on evidence, objective observation, measurement, and verifiable data. Scientists speak in a language that is science-based and free of marketing messaging. Marketing looks for patterns in the market and in customer behaviors to develop a marketing strategy to sell a company’s products. It uses analytical data as…

Published in Business

First Timers: Assisting New Waxing Clients

Written by Lindsay Miller

Waxing services may be intimidating to most as it is a personal care service that is often associated with pain. Many people shy away from being waxed and are afraid or unsure of what it will be like. It is important to address any fears that new clients may have of waxing and reassure them, so they are encouraged to come back. The current pandemic…

Published in Business

A Holistic & Medical Marriage: Creating a Fusion Spa Environment

Written by Nichelle Mosley

One of the most wonderful and amazing aspects of the aesthetics industry is that it always seems to be changing. Science never stands still, trends come and go, and new ingredients continuously come onto the scene to help clients’ treatments. New technologies have revolutionized booking procedures, marketing, and even client interactions. To that end, two of the most used methods in this current time of…

Published in Business

Taking on TikTok: A New Venture For Aestheticians

Written by Razia Mirza

These tumultuous times have shown that individuals are relying on social media for all things ranging from news to education to entertainment. Print and television ads no longer dominate the market. For example, younger consumers are heavily relying on social media platforms for all things skin care. One of these platforms that has set itself apart in the rise of the skinfluencer is no other…

Published in Business

Cannabis Contribution: Incorporating the Right CBD Products into the Spa

Written by Heather J. Kreider

With the surge of cannabidiol products on the market, how are spa and wellness center managers to decide which brands to feature in their treatment menus and retail offerings? Product effectiveness and safety are top priorities, yet the FDA and other regulatory agencies currently only offer guidelines for manufacturers. However, skin care professionals should not feel discouraged by this lack of direction. There are three…

Published in Business