First impressions can make or break a business relationship. Therefore, it is important that each client’s five senses are engaged in a positive manner upon entering the spa space.These senses are sight, scent, sound, touch, and taste.Utilizing what is known about the senses, skin care professionals can tailor an exceptional experience to each client and create a loyal client base. DECORATIVE DECISIONS There are many…

Skin care professionalsknow that providing exceptional treatments is only half the story. Successful professionals most often dialogue with clients on long-term and short-term treatment plans, at-home skin care, and even which products to use and why. They educate clients and get them to the “why” behind recommendations, then couple it with the client becoming empowered with knowledge on how to achieve the glowing skin they…

As licensed professionals in the skin care industry, there is a level of responsibility to deliver results and to make an impact on clients from the second clients arrive for their service to the moment they check out. How does a skin care professional ensure an impactful experience? It is all about the fluff. The fluff is the attention to detail that will set a…

2020 has brought no shortage of challenges for everyone. From business closures to the physical and emotional impact of COVID-19; everyone is certainly in a challenging business environment. As primary leaders within spas and businesses pivot, how can they build sustainable business practices that will guide them through the coming year and give sustainable results for years to come? FOCUS ON CUSTOMERS It is easy…