A year ago, almost no one could have accurately foreseen where the aesthetic dermatology market would be today. Although the field was growing before March, the onset of COVID-19 has accelerated that growth, with some practices seeing record numbers of appointments for injectables, laser treatments, and chemical peels. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} There are a few reasons for this rapid rise in aesthetic procedures. As people work…

Who would have believed less than a year ago the world would be transformed so dramatically, and life would become practically unrecognizable? The threat of COVID-19 has now infiltrated every level of most people’s daily lives as they struggle to stay at home, social distance, sanitize, and wear face masks. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} Practices that seemed alien and unthinkable last January have now become common place, …

Aestheticians seem to be struggling with how to respond appropriately when difficult situations arise between them and their clients.All too often, the advice seen being handed out to these struggling aestheticians is to cancel, fire, or delete their difficult clients and move on, but is this really the course of action that should be followed? {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} BUSINESS BREAKDOWN This is not just a social…

Bill Gates, co-founder of Microsoft Corporation once said, “If I was down to my last dollar, I would spend it on public relations.” When hiring a PR professional, a brand brings an experienced partner to help navigate the media marketplace and introduce your brand to millions of potential clients. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} With that said, there is quite a bit of confusion about what PR is,…