2020 has brought no shortage of challenges for everyone. From business closures to the physical and emotional impact of COVID-19; everyone is certainly in a challenging business environment. As primary leaders within spas and businesses pivot, how can they build sustainable business practices that will guide them through the coming year and give sustainable results for years to come? FOCUS ON CUSTOMERS It is easy…
It is the taboo word – sales. This is a word that can make any service provider feel uncomfortable. Most skin care professionals never want to come off as a salesperson, because they are not – they are aestheticians. An aesthetician who has a high success rate of skin care transformations has expertise in the treatment room and the clients’ commitment to a homecare routine.…
The importance of a digital presence in 2021 is necessary now more than ever. Let’s break it down into three easy ways to begin or improve your digitalpresence. PICK ONE Seriously, just pick one form…
Spa sanitation has been one of the hottest topics in our industry in recent memory due to COVID-19 concerns. It affects everyone, literally. Remember the panic when you couldn’t find toilet paper? This is now happening with cleaning and disinfection supplies. On top of that, is the effects these products have on the environment. With unprecedented supply chain issues, and priority positioning of disinfectants in…
Welcome to 2021 – the unforgettable year of 2020 provided new and valuable lessons in the industry. While still going strong, spas have reinvented the way they perform services in order to continue being successful while also maintaining the highest level of safety. Skin care professional has all witnessed and experienced the effects of disease control on a much wider spectrum. Fortunately, professionals are already…

April 2024

Business Blogs

Brands of the Month

  • DMK Skin Revision Center
  • Celluma by Biophotas, Inc
  • Eminence Organic Skin Care.